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Tag: remarketing campaign

  • The Best Remarketing Strategies for Google Ads

    The Best Remarketing Strategies for Google Ads

    Google Ads remarketing can be a great way to keep your business in front of potential customers, but using the right strategies is key. In this blog post, we’ll share some of Agency Partner’s favorite simple tips for getting the most out of your Google Ads remarketing campaign. Whether you’re just starting out or looking to optimize your current strategy, we’ve got you covered!

    Apply A/B Testing

    We love a good A/B test for how much you can learn from such a simple process. Find out what works best for your company, your industry, and your audience by optimizing with all the data an A/B test can gather for you.

    Try Dynamic Remarketing

    While standard remarketing puts your ads in front of internet users who have already recently visited your site, dynamic remarketing makes it possible for those ads to be automatically tailored even more to what your previous visitors are most likely to respond best to. This can be anything from customizing layouts to optimizing timing.

    Expand Your Targeted Segments

    Maybe your ‘customer needs’ focus is too narrow. Expand the range of who your ads are reaching by targeting new user segments with different ads. Consider the users of your mobile app, too, and what their needs are versus those who access your site on a desktop. Never underestimate the impact on conversion of user experience.

    Change Up Your Max Bids for CPC

    If you prefer the control with setting manual bids instead of relying on automatic bids, take another look at what you’ve set as your maximum amount per CPC or cost per click. It may be worth upping the budget so that you increase your chances of having your ad top the high search volume pages.

    Leverage Cart Abandonment Opportunities

    Cart abandonment has gotten a lot of attention from marketing departments lately, and for good reason. A visitor who already went so far as to click or press ‘Add to Cart’ shows much higher purchase intent than a visitor who just took a lingering glance at a product page.

    Savvy remarketing to these easy converts may mean offering a small discount to help get them through the finish line of making the purchase. They’re certainly a segment worth a higher CPC bid in our opinion.

    Make the Most of Remarketing Time Limits

    Capitalize on the modern short attention span and set your automations to reach out to your remarketing targets quickly before they lose interest or completely forget about why they initially were interested in your product or service. If you have multiple remarketing ads running, you can customize different durations for each of them!

    Note: It’s recommended to start with a duration of 30 days, meaning your ad reaches visitors who didn’t take further action on your site in the previous 30 calendar days. Adjust from there to find the best time limits for your particular audience’s response.

    Set Up Responsive Ads

    Similar to dynamic remarketing, this option helps automatically adjust your ads to the best dimensions for whatever space it appears in. It’s a big time-saver for sure!

    Reassess Your Frequency Cap

    What’s one of the worst things you can do as a marketer? Annoy your audience to the point it creates a negative brand perception. When making these settings and planning your remarketing campaigns, think about your real motivation with them – you’re not bombarding visitors with your brand or client’s existence; you’re just gently reminding a visitor of that item they may want to revisit.

    Keep this in mind, especially when figuring out how often an ad is shown to a user, and it may have to be trial and error as there is no set universal number. How much is too much for your specific audience?

    Avoid Negative Brand Associations

    Maybe there are particular brands or publications you don’t want your own brand to associate with and advertise on. Google Ads allows you to set specific sites and their categories you want excluded from your remarketing campaign displays.

    Widen Your Target Location and Language Settings

    Unless you’re a local business and want to keep it that way, consider expanding the locations you reach and the languages your site can be translated into. It’s such a simple switch that can help make sure you’re maximizing audience potential.

    Remarketing can be an extremely effective way to reach out to customers who have already shown interest in your product. By using the strategies we’ve outlined in this post, you should be able to create a remarketing campaign that drives traffic back to your site and increases conversions. Need help getting started? Contact our team of experts at Agency Partner. We’d be happy to help you get the most out of Google Ads and increase ROI for your business.

  • Is A Remarketing Campaign Worth It?

    Is A Remarketing Campaign Worth It?

    Expert Tips For Is A Remarketing Campaign Worth It

    The user saw your ad – they didn’t click – they moved on. So should you…right?! 

    With an average of only 2% of potential online customers that make a purchase after their first visit to an online store, that missed opportunity could be massive. A remarketing campaign can be a great way to reach those potential customers who maybe weren’t ready to convert the first time they viewed your product or service – but now they are! 

    What Is Remarketing?

    In the world of digital marketing, remarketing is the process of delivering ads to users around the internet who have previously visited your site. The process relies on that thing with a funny name you’ve heard of called “cookies” – a “cookie” is placed on your device when you visit a site that uses them and you also meet their criteria for activation. This could mean that you visited a specific URL for a product or service and left without buying.

    Types of Remarketing

    • Display remarketing – the most popular type, these ads are paid to appear on a third-party page thanks to cookie tracking.
    • Search remarketing – as the name suggests, this uses paid ads that track users all the way back to a search engine results page (SERP) like Google.
    • Dynamic remarketing – this type will look different to each unique viewer, as the specific ad deployed depends on a combination of actions to result in a dynamic ad – this option is much more personalized to the viewer.
    • Video remarketing – create a short ad to place in front of YouTube videos, for example, to remind viewers of your product or service
    • Email remarketing – make use of your email marketing lists and send out abandoned cart reminders or newsletters with targeted discounts
    • Social Media remarketing – this tactic focuses on mainly in-feed ads, often based on users’ visiting habits of a business’ social channels

    How to Create a Remarketing List in Google Ads

    1. In the Tools & Settings of your Google Ads account, go to Audience Manager under Shared Library to find all your selected audiences.
    2. Create a new audience by clicking the top left blue button.
    3. To make a Remarketing Audience, select Website Visitors.
    4. Give this new audience a name.
    5. From there, determine based on the provided list what sort of remarketing campaign you want to run.
    6. If you’ve chosen a campaign targeted to visitors of a particular URL, next you’ll specify what those URLs and associated keywords are.
    7. Then tell Google to populate the list with visitors from the past 30 days or to start a whole new list.
    8. Choose the length of time those visitors will remain on the remarketing list.
    9. It’s a good idea here to add some details in the description of the audience to help you stay organized.
    10. Finally, press “Create Audience” and wait for the approval from Google Ads – it can take as many as 24 hours.

    Remarketing and Retargeting – Are They the Same?

    The two terms are commonly used as having the same meaning, but there is some technical nuance you may want to consider.

    • Remarketing is really about reminding and upselling specifically through email with prior customers
    • Retargeting is officially about paid ads to encourage re-engagement with new potential customers

    Psst!…Take a look at Agency Partner Interactive’s Guide to E-commerce PPC for some deeper-dive tips on how to get started with paid ads!

    Is It Worth Investing in Remarketing?

    Here it is – the whole reason you clicked through to this post – Is a remarketing campaign worth it?

    YES!

    With benefits like these, how could the answer be anything else?!

    • Boosted CTR

    No more important a reason, the average Click Through Rate increase alone makes the effort worthwhile. No other type of ad has a better ROI thanks to the inherent fact that the viewer had some interest in your business from the start – they’re already warmed up for the customer journey!

    • The reach of new customers

    Remarketing doesn’t just reach people who directly interacted with your site. You can also manage your campaign to reach those who were simply looking at similar items or services.

    • Positive user experience

    A lot of users simply get distracted when in the middle of trying to make or decide on an online purchase. Remarketing to them can be a very useful and positive experience with your brand.

    So, is re-marketing worth it? The answer is absolutely and unequivocally yes. It’s been shown to increase ROI for businesses of all sizes and industries and can be a major boon to your bottom line when done correctly. That said, it’s not something you should just dive into without some planning – there are different types of retargeting, after all, and not everyone will be appropriate for your business. But our team at Agency Partner knows how to make re-marketing work for you – so contact us today to get started!