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Tag: PPC Company

  • The Guide to Ecommerce PPC on Google, Bing, and Amazon

    The Guide to Ecommerce PPC on Google, Bing, and Amazon

    Expert Tips From Pay-Per-Click (PPC) Experts

    If you’re running an e-commerce store, then you have a wide variety of options at your disposal. You can either sell your products on your website or transfer these products to Google. 

    The choice is yours. However, having a versatile e-commerce strategy will increase your chances of gaining conversions from several prominent online platforms. With that said, which e-commerce platforms are you using to advance your marketing goals?

    If you’re using a limited suite of e-commerce options, then you should keep reading. In this article, you’ll learn how you can streamline your marketing goals on Google, Bing, and Amazon.

    Google

    Google is the world’s largest search engine. Therefore, it’s no surprise that millions of businesses use this platform to achieve better results with their PPC campaigns. If you’re already using Google as an advertising space, then you need to follow these tips:

    • Use as much information as you possibly can. The more information you provide, the better Google can align your ads with incoming search queries. Also, the more Google can match these ads to search queries, the more relevant these ads become.
    • Develop a targeted description and title. This will help your ads become more enticing to your target audience.
    • Create the best landing page experience. Your landing page is the end of your sales funnel and should be very persuasive. 

    Bing

    Many businesses choose to use Bing because of the low barrier of entry, the possibility of using less of your budget, and a higher chance of online visibility with your paid ads. If you want to begin optimizing your Bing ads, then you should follow these steps.

    • Avoid import errors. Google and Bing ads require different minimum thresholds. When you import Google ads to Bing, it will instantly set the values of these bids according to its platform. Make sure all of these values are correct before moving forward.
    • Look at the targeting settings. The difference between Google and Bing ads involve the targeting settings of both platforms. More often than not, you’ll need to set up specific target settings on Bing. 

    Amazon

    Amazon is becoming one of the most preeminent advertising platforms online. There are a few tips you should be aware of before beginning your PPC campaign on Amazon.

    • Keep your campaigns structured consistently. It’s essential to make sure all of the aspects of your campaign are structured identically. This means that your brand, product category, and top-selling products should look the part.
    • Post similar products in the same ad groups. When you set up new ad groups, you should be able to place similar products in these groups. Doing so will lead to increased visibility for these products so you can achieve maximum conversions.
    • Use some automated features. PPC is now becoming automation to streamline the mundane process and achieve enhanced results. Don’t be afraid to use Amazon’s automated products if you don’t have the time to manage your campaign.

    Impact your PPC Campaign Today!

    If you want to impact your PPC campaign, then you’ll come to the right place. Give us a call at (877) 682-2012 or visit Agency Partner Interactive today for more information. 

    Not big on reading? That’s okay. Watch “The Guide to Ecommerce PPC on Google, Bing, and Amazon” instead.

    Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

     

     

  • Call To Action (CTA) Phrases That Increase Clicks And Conversions

    Call To Action (CTA) Phrases That Increase Clicks And Conversions

    Tips From Pay-Per-Click (PPC) Experts

    One of the most important parts of any web page is the Call-To-Action (CTA). This component influences web visitors to press action. Regardless of how well-written and persuasive your web pages, you won’t achieve any of the goals you’ve set without an effective CTA.

    So, do you want to learn the basics of crafting an effective CTA? If so, you’ve come to the right place. Agency Partner Interactive is one of the Premier PPC Companies in the country, and we’ve mastered the art of building Successful CTAs. 

    Continue reading below to learn the top phrases that can impact your CTA’s Performance.

    What is a CTA?

    A CTA is A Phrase that’s used to get a web user to press action. If you’ve visited any web page online, you’ve likely run into a CTA. One example of a quality CTA is “click here to learn more about how we can help you.”

    This phrase is used to direct web users to another page where they’ll be converted. There are Several CTA used that can be used to convert web users. However, since every target audience and web page is different, an ordinary CTA won’t suffice. 

    You should test a web page with different CTAs to learn which one works for your business.

    How to Write a Perfect CTA

    There isn’t any definite way to write a perfect CTA for all businesses. However, you can start by adding a basic CTA to your homepage and then adding a Different CTA To Another Landing Page.

    Next, compare the results of both CTAs. If one CTA outperforms the other, then try to figure out why that happened.

    Finally, make the necessary adjustments to ensure that all of the pages on your website are achieving optimal Conversion Rates.

    Essentially, performing split tests are the only way to write Quality CTAs.

    CTA Phrase #1: Read On

    If you’re trying to get your target audience to sign up to receive a whitepaper or e-book, then this CTA phrase is right for you. This is also true if you’re trying to advertise these marketing collateral pieces on your social media profiles.

    Let’s say that you’re trying to promote a Whitepaper for your target audience on social media. You could say, “A lot of PPC software just doesn’t work for small businesses. Read on to learn what you could be doing wrong.”

    This CTA phrase is very powerful because you’re hitting a nerve for Small Business owners who want a fair shot of advancing their CTA efforts. 

    CTA Phrase #2: $100 Off

    Everyone likes a deal. By offering $100 off, you could heighten the success of your CTA. For example, if a member of your target audience is trying to use a software they wouldn’t be able to normally afford, you could be Successful in including a barrier of entry for brand new consumers. 

    Many marketers believe that offering money off their products or services won’t do anything to help their bottom line, but this isn’t true. Companies like Google, Apple, and Verizon regularly offer money off their Top Products.

    If you want to reach new consumers, this may be your best bet in doing so.

    CTA Phrase #3: Get Started Today

    This may seem like the simplest CTA on the page, but it’s also one of the most effective. The reason why this CTA works is that you don’t want to confuse paying consumers on your site. 

    Once your prospects read through your landing page, what are they supposed to do? Most of them will be turned off from calling your office to wait 30 minutes for a reply. With that said, go ahead and include a CTA that will allow your web visitors to go ahead and start using your product and service.

    Simplicity beats complicated CTAs any day.

    CTA Phrase #4: Retweet

    This CTA always does well on Twitter. However, here is one caveat. If you’re not providing valuable information for your followers, then you might as well drop this CTA from your tweets.

    If you are posting infographics or Statistics, make sure to conclude your tweet with a “Retweet” CTA. This will make your followers more likely to share your information with their followers and gain increased exposure.

    CTA Phrase #5: Install Now

    Again, this type of CTA allows users to go ahead and press action when they want to. Many marketers make the mistake of telling their target audience to call them. With this CTA, your prospects can reach out when they’re most convenient. 

    Elevate Your CTA Today!

    Do you want to take your CTA to the next level? If so, give us a call at (214) 295-5845 or visit Agency Partner Interactive Today!

    Not big on reading? That’s okay. Watch “Call To Action (CTA) Phrases That Increase Clicks And Conversions” instead.

    Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!