Category: News

  • Google’s New Intelligent Search Box Is Here and It’s Changing SEO

    Google’s New Intelligent Search Box Is Here and It’s Changing SEO

    Key Takeaways: At Google I/O on May 19, 2026, Google announced the biggest google ai update to its search bar in over 25 years. Ai mode google now has 1 billion monthly users, queries have tripled and follow-up searches are up 40% monthly. Organic CTR fell 61% on AI Overview queries. Google search has changed from a retrieval system to a reasoning engine, does google use artificial intelligence throughout? Completely. Is google artificial intelligence now? Functionally yes. Every SEO strategy needs to change. 

    If you’ve opened google web search in the last two weeks and noticed something different, you’re not imagining it. Google search has changed, fundamentally, structurally, and permanently. At Google I/O 2026 on May 19th, Google announced what it called the biggest upgrade to its search bar in more than 25 years. Powered by Gemini 3.5 Flash, the new google search engine experience doesn’t just retrieve links, it reasons, converses, and answers. Google ai news today 2026 is clear: this is not an incremental google ai update, it is a full architectural rebuild of how google and search work together. 

    For anyone running a website, managing SEO, or depending on google web search traffic for business, this is the most important google ai update in the platform’s history. This blog breaks down exactly what changed, what the data shows, and what you need to do about it. 

    Did Google Search Change, and What Exactly Is Different? 

    Did google search change? Yes, more dramatically than at any point since Google’s founding. Here’s what the new update of google actually delivered at I/O 2026: 

    The search bar was completely rebuilt. The google chrome search bar now expands dynamically to accommodate longer, conversational queries. Users can attach images, documents, videos, and even active Chrome tabs directly to a search. The old single-line text field is gone. The new google search engine interface is built around the idea that people describe needs, not just type keywords. This update google search engine rebuild supports multimodal input in a way the previous google chrome search bar never could. 

    Gemini 3.5 Flash is now the default. The google ai update replaced the underlying model powering ai mode google with Gemini 3.5 Flash, which Google claims is four times faster than competing frontier models. Every query on the new search engine now runs through this model by default. Google gemini news today 2026 confirms this as the most significant infrastructure change since PageRank. The google gemini news today 2026 announcement also confirmed Gemini’s expansion to nearly 200 countries. 

    AI Mode is no longer opt-in. When ai mode google launched in May 2025, it was a separate tab. Now it powers the entire google web search experience. You are either cited in the AI answer, or invisible. There are no traditional blue links below an ai mode google response. Google and search have effectively merged into a single conversational experience. 

    Information agents are coming. Google updates announced at I/O preview AI agents that will continuously monitor the web, synthesize updates, and deliver them proactively, without users needing to search at all. These google updates represent the next phase of the transformation already underway. 

    Is Google Artificial Intelligence, Or Has It Become One? 

    Is google artificial intelligence? That used to be a semantic debate. After the google ai update of May 2026, the answer is functionally yes. Does google use artificial intelligence to rank pages? It always has, to some extent.  

    But the new google search engine uses AI not just to rank content but to replace it, generating answers directly from crawled data, citing sources selectively, and eliminating the traditional click entirely for millions of queries. Is google artificial intelligence now its primary identity? Google’s own framing at I/O 2026 says yes, the company explicitly described its vision as “the best of a search engine with the best of AI.” 

    Google search ai is no longer a feature. It’s the product. The search bar is now a conversational interface. Google and search as a category have merged into a single AI-driven experience. Does google use artificial intelligence throughout every part of its product now? Yes, from the google chrome search bar suggestions to the ai mode google answers to the ai people search capabilities that surface relevant profiles and expert sources inside AI responses. For users, this is largely seamless.  

    For businesses that depend on google web search traffic, the implications are severe if unaddressed. The update google search engine rebuild means that ai people search, surfacing authoritative individuals and expert voices in results, is now a distinct visibility channel separate from traditional rankings. The new search engine behavior rewards brands and individuals who establish credible entity presence across the web. 

    What Does Google AI News Today 2026 Say About SEO Impact? 

    The google ai news today 2026 data is unambiguous, and sobering for anyone tracking organic performance. 

    Organic CTR has collapsed on AI Overview queries. Seer Interactive analyzed millions of impressions and found organic click-through rate fell from 1.76% to 0.61%, a 61% drop, on queries showing an AI Overview. Ahrefs reported a 58% fall for top-ranking pages over the same period.  

    The direction across every study is identical: when google search ai answers the question on the page, far fewer users click through. If you’re wondering did google search change your traffic numbers, check Search Console. The evidence is already there. 

    Query behavior has transformed. Since the new update of google rolled out, query lengths have tripled inside ai mode google. Follow-up queries are up 40% monthly in the U.S. Planning queries are growing 80% faster than overall ai mode google usage. The google ai news today 2026 story isn’t just that google search has changed how results look, it’s that google search has changed how users search entirely. 

    16% of AI Mode searches are now multimodal. Users are attaching images, screenshots, and documents directly to the google chrome search bar, asking questions that reference visual or file context. This is a use case the old search bar couldn’t handle at all. 

    Google gemini news today 2026 also confirms impressions are rising even as clicks fall, meaning more people see brand mentions in AI answers, but fewer visit the source. Ai people search capability means brands and individuals with strong entity presence are increasingly surfaced as cited experts, creating a new visibility channel alongside traditional rankings.  

    And the latest google updates previewing information agents for summer 2026 suggest this dynamic will intensify further. The new update of google has already changed the game; the next new update of google will change it again. 

    How Has the New Google Search Engine Changed the SEO Rulebook? 

    Google search has changed the SEO playbook at a fundamental level. The goal used to be ranking on page one. Now the goal is being cited inside an AI answer. Those are very different objectives, and they require different strategies. If you’ve been asking did google search change your competitive landscape, the answer is: yes, and for every business in your industry simultaneously. 

    From keyword matching to topical authority. The update google search engine experience rewards content that comprehensively covers a topic, not content stuffed with target keywords. New google search engine AI evaluates semantic depth, entity relationships, and informational completeness. Google and search now prioritize who knows a topic deeply over who mentioned a keyword most. 

    Question-format headings matter more than ever. The ai mode google system extracts answers from content structured in Q&A format. Every H2 on your page should match how a user would phrase a question in the search bar, because that’s exactly how google search ai scans for citation candidates. 

    E-E-A-T signals are now citation filters. Google web search AI selects sources to cite based on expertise, authoritativeness, and trust signals. Author bios, cited research, first-person experience, and structured data are now prerequisites for appearing in ai mode google responses. These google updates to ranking philosophy demand a content strategy built on demonstrated expertise, not keyword frequency. 

    Short-tail keywords are losing weight. The new search engine autocomplete now suggests long, contextual queries. “Flights to Tokyo” becomes “compare Milan to Tokyo flights in May for two adults.” The new update of google changes keyword strategy upstream — before the user finishes typing. 

    Structured data is non-negotiable. FAQ schema, HowTo schema, and Article schema help google search ai understand what your content answers. Any site ignoring schema markup is making itself harder to cite, which in the update google search engine world means harder to find at all. 

    Google AI Update by the Numbers: What the Data Actually Shows 

    Before diving into strategy, here’s a snapshot of the google ai update impact in hard numbers, because google ai news today 2026 is rich with data points that make the scale of change undeniable: 

    • 1 billion monthly users on ai mode google, one year after launch 
    • 61% drop in organic CTR on AI Overview queries 
    • Query lengths tripled since the new update of google rolled out 
    • 40% monthly growth in follow-up queries inside ai mode google 
    • 16% of ai mode google searches are multimodalm images, documents, Chrome tabs 
    • 80% faster growth in planning queries vs. overall google search ai usage 
    • 58% CTR decline for top-ranking pages in Ahrefs Search Console analysis 
    • $390 billion in-app ad spend projected as google updates push ads inside AI answers 
    • Nearly 200 countries receiving the new google search engine Gemini experience 
    • 25+ years since the last time google and search underwent a update google search engine rebuild of this magnitude  

    Google gemini news today 2026 shows this isn’t a gradual rollout, it’s a completed structural shift. If you’re still asking did google search change your traffic, the answer is yes, whether or not your reporting has caught up yet. The google chrome search bar you used last month is a fundamentally different product today.  

    Is google artificial intelligence the primary interface now? The numbers say yes. Does google use artificial intelligence to generate the majority of visible answers on high-volume queries? As of May 2026, yes. The new search engine experience is live, it’s global, and google search has changed what it means to be visible online. The update google search engine shift means ai people search and entity visibility are now search strategy priorities alongside traditional keyword rankings. Google ai news today 2026 confirms: the brands that adapt fastest will capture the citation real estate that slower competitors leave vacant. 

    Ai mode google is now the default search experience, not an optional tab. Here’s how the new search engine experience actually works for users in 2026: 

    1. The user types or speaks a query into the search bar, now supporting longer, conversational inputs 
    2. Google search ai interprets intent and context, not just keywords 
    3. The new google search engine generates a custom answer page with an AI summary 
    4. Cited sources appear as inline references, not ranked blue links 
    5. Users can ask follow-up questions without starting a new search via google web search 
    6. Ai people search surfaces authoritative individuals as expert citations inside answers

    The visual experience is closer to ChatGPT than the classic google web search SERP. The google chrome search bar expands. Sources appear as cards. Conversation continues. The google ai news today 2026 announcement at I/O confirmed google gemini news today 2026 expansion to nearly 200 countries, making this new search engine experience global, not just US-based.  

    Does google use artificial intelligence throughout this experience end to end? Completely, from query interpretation to source selection to answer generation. Is google artificial intelligence at this point? More than any previous version of the product. Google and search now function as a unified AI reasoning system, not a link retrieval index. 

    What Should You Do Right Now in Response to Google Updates? 

    Google updates of this magnitude require immediate strategic response, not a wait-and-see approach. Here’s the priority action list: 

    Check Search Console now. If impressions are rising while clicks and CTR are falling, google search has changed your traffic and you’re already seeing it. This is one of the clearest signals that did google search change your specific search landscape, and by how much. 

    Restructure content for citation. Every high-value page should have a direct answer in the first 100 words, question-format H2 headings, and FAQ schema. This is the content architecture ai mode google extracts from. The update google search engine change means structure is now a citation signal, not just a UX preference. 

    Invest in E-E-A-T signals. Author bios with credentials, cited statistics, first-person experience language, and recent update dates all signal trustworthiness to google search ai. These signals determine who gets cited, and who doesn’t. Google ai update after google ai update, these signals have grown more important. 

    Build topical clusters. One pillar page supported by 8–12 supporting articles tells the new google search engine your site is the authority. That authority earns consistent ai people search and topic citation across related queries. Google ai news today 2026 and google gemini news today 2026 both confirm topical authority as the primary citation driver. 

    Don’t abandon traditional SEO. AI Overviews still show blue links below the AI response. Traditional rankings still matter for the queries ai mode google doesn’t fully absorb. Google updates have changed SEO’s goal, not eliminated it. The new update of google hasn’t made SEO irrelevant, it’s made good SEO the only SEO that works. Did google search change everything overnight? No. But google search has changed the definition of “winning” in organic search, and every strategy that doesn’t account for that is already falling behind. 

    FAQs 

    1. Did Google search change in 2026? 

    Yes, google search has changed completely. Google rebuilt the search bar with AI at I/O 2026, its biggest upgrade in 25 years. 

    2. What is AI Mode Google?  

    Ai mode google is Google’s conversational google search ai experience powered by Gemini 3.5 Flash, now default for all users globally. 

    3. Does Google use artificial intelligence in search?  

    Does google use artificial intelligence throughout search? Yes, Gemini 3.5 Flash powers the entire new search engine, reasoning over intent not just matching keywords. 

    4. What is the new Google search engine update about?  

    The update google search engine rebuild adds multimodal input to the google chrome search bar, ai people search, AI-generated answers, and conversational follow-up. Google and search are now one AI system. 

    5. How has the Google AI update changed SEO strategy?  

    The google ai update means new google search engine SEO now targets citations in AI answers. Google gemini news today 2026 confirms topical authority, E-E-A-T, and structured data as the new priorities. Is google artificial intelligence rewarding your content? Check your impressions vs. clicks ratio in Search Console. Google web search traffic patterns have fundamentally shifted, new update of google demands a citation-first content strategy. 

    References 

    1. Google Blog — Search I/O 2026 Updates — blog.google/products-and-platforms/products/search/search-io-2026 (Official announcement; 1B monthly AI Mode users; search bar biggest upgrade in 25 years) 
    2. Roar Digital — Google AI Search Update: What It Means for Search Marketing — roardigital.co.uk/insights/google-ai-search-update-what-it-means-for-search-marketing (61% CTR drop; Seer Interactive + Ahrefs data; ads inside AI answers) 
    3. Search Engine Journal — Google Launches Core Update Amid I/O AI Search Overhaul — searchenginejournal.com/seo-pulse-google-launches-core-update-amid-i-o-ai-search-overhaul/575676 (May 2026 core update; Gemini 3.5 Flash default; search box redesign) 
    4. Launchcodex — Google I/O 2026: How the AI Search Update Changes SEO — launchcodex.com/blog/seo-geo-ai/google-io-ai-search-seo-update (4 I/O announcements; AI Mode vs. AI Overviews explained; question-based keyword strategy) 
    5. Rabbit Rank — Google May Core Update + AI Search Overhaul — rabbitrank.com/blog/google-may-core-update-io-ai-search-overhaul (Query lengths tripled; 40% monthly follow-up growth; 80% faster planning query growth) 
    6. SEO Sherpa — Google AI Mode Is Now Powered by Gemini — seosherpa.com/googles-ai-mode-is-now-powered-by-gemini (Search as reasoning engine; intent vs. keyword matching; structural shift analysis) 

    Agency Partner Interactive builds content and technical SEO programs designed for AI-first search. Talk to our team. 

  • Microsoft Skype Shutdown: How to Prepare for the Switch

    Microsoft Skype Shutdown: How to Prepare for the Switch

    Remember the first time you used Skype? That slightly robotic voice test call? The endless “Can you hear me now?” moments? Good times. But like all tech that’s past its prime, Microsoft Skype is shutting down. 

    Yes, you read that right — Microsoft is shutting down Skype in May 2025. If you’re still wondering “Is Skype shutting down?” or “Why is Skype shutting down?” — you’re in the right place. 

    Let’s break down what’s happening, what it means for users, and how to make a smooth switch to Microsoft Teams without the tech headache. 

    Table of Contents 

    1. Why Is Skype Shutting Down?
    2. What Does the Microsoft Skype Shutdown Mean for Users
    3. Skype for Business End of Life: Already Gone
    4. How to Switch from Skype to Teams
    5. What Makes Microsoft Teams Better Than Skype?
    6. Tips to Make the Transition Easier
    7. Final Thoughts 

    Why Is Skype Shutting Down? 

    So, why is Skype shutting down? Microsoft isn’t pulling the plug just for fun. The end of Skype is part of a strategic move to shift users toward a more powerful and modern collaboration tool — Microsoft Teams. 

    Skype revolutionized communication when it launched. But over time, it couldn’t keep pace with today’s needs: hybrid work, file sharing, live collaboration, and integrated tools. Microsoft Teams delivers all of that and more — it’s like Skype, but on steroids. 

    What Does the Microsoft Skype Shutdown Mean for Users? 

    The Microsoft Skype shutdown will take full effect in May 2025. After that: 

    • You won’t be able to download or install the Skype app 
    • Existing users will stop receiving support, security patches, or updates 
    • Eventually, Skype may stop functioning entirely 

    So, if you’re asking, “Is Skype down?” — it might not be yet, but it soon will be, permanently. 

    Microsoft has already started nudging users toward Teams with pop-ups and update banners. If you haven’t made the switch, now is the time. 

    Skype for Business End of Life: Already Gone 

    If you were using Skype for Business, you’ve probably already felt the impact. Microsoft ended Skype for Business Online in July 2021. Enterprises were encouraged to move to Teams long ago — and most already have. 

    If your organization is still hanging on to on-premises versions, the countdown is ticking. Microsoft recommends migrating all business communication to Teams ASAP to prevent service disruptions. 

    How to Switch from Skype to Teams? 

    Worried about chaos during the transition? Here’s your step-by-step guide to switching without the stress: 

    1. Start with Your Microsoft Account
      Your Skype account is likely already tied to a Microsoft ID. Use the same credentials to sign in to Teams.
    2. Install Microsoft Teams
      Teams is available on desktop, web, and mobile platforms. Download it and log in.
    3. Import Contacts
      While you can’t transfer chat history, Microsoft is working on syncing contacts, especially for Skype for Business users.
    4. Explore Teams Features
      Channels, scheduled meetings, file sharing, third-party app integrations — Teams are built for full-scale productivity
    5. Start Communicating
      Send messages, host video calls, and collaborate — just like Skype, but way more powerful.
    6. Explore Teams Features
      Teams have channels, integrated apps, scheduled meetings, collaborative document editing, and more. Take some time to explore and customize your setup.
    7. Start Communicating
      You can chat, call, or video conference from Teams just like you did with Skype—except it’s faster, smarter, and more reliable.

    What Makes Microsoft Teams Better Than Skype? 

    • Let’s be honest: Teams isn’t just a substitute — it’s a serious upgrade. 
    • Persistent Chat & Collaboration: Save and search conversations within channels. 
    • Office 365 Integration: Edit Word, Excel, and PowerPoint files in real time. 
    • Scalability: Works equally well for small teams or large enterprises. 
    • Security & Compliance: Teams has robust enterprise-level security, unlike Skype. 
    • AI-Powered Tools: Smart meeting recaps, live captions, and real-time transcriptions. 
    • Teams is what Skype always wanted to be. 

    It’s not just a replacement, it’s an upgrade.

    Tips to Make the Transition Easier 

    Making the move doesn’t have to be a headache. Try these tips: 

    • Educate Your Team
      Run short training sessions or share Teams tutorial videos. 
    • Use Microsoft’s Transition Tools
      Built-in guides and help centers make the migration smoother. 
    • Migrate in Phases
      Don’t do it all at once. Start with chats and meetings, then move to file collaboration. 
    • Update Communication Habits
      Encourage your team to use channels for projects, file sharing, and updates. 

    Final Thoughts 

    The Microsoft Skype shutting down announcement might feel like the end of an era — and in some ways, it is. But it’s also an opportunity to upgrade to a better communication tool designed for how we work today. 

    If you’re still wondering “Is Skype shutting down?” — the answer is yes. But the future with Microsoft Teams looks brighter, smarter, and more connected. 

    Looking for help with the switch? 

    At Agency Partner Interactive, we help businesses navigate changes like this with expert IT consulting, seamless migration support, and training solutions that stick. If you’re still unsure about how to make a move or want a strategy tailored to your team, we’ve got your back. 

    Let’s future-proof your communication – contact us today. 

  • DevOps Vs DevSecOps: Which Approach Is Best for You?

    DevOps Vs DevSecOps: Which Approach Is Best for You?

    DevOps and DevSecOps stand as the two most important methodologies in Software Development and operations. The goal of both methodologies is to improve productivity and reliability in the system workflow, they deal with various aspects of the workflow. In this article, we’ll delve into the fundamental and principal differences between DevOps vs DevSecOps, their pros and cons, and the methods that are perfectly tailored for your venture, business or the company. 

    What is DevOps? 

    DevOps stands for development and operations. It is a collaborative framework of software development (Dev) and IT operations (Ops) that mitigates the time-to-market however it persistently provides excellent software solutions. DevOps fosters synergy between development and operational staff to orchestrate and optimize workflow. 

    What is the role of DevOps in software development? 

    Let’s have a look at the role of DevOps in software development: 

    CI/CD: programmers systematically combine all the changed codebases and roll out the updates efficiently into the live environment. 

    Networking: DevOps enhances teamwork, transparency, and accountability across operations. 

    Workflow optimization: automation workflows streamlined operations involving steps like code delivery, error testing, and logging. 

    Quick and flexible: DevOps streamline processes and enables companies to meet market demands promptly and roll out updates efficiently. 

    What is DevsecOps? 

    DevSecOps stands for development, security, and operations. Devsecops collaborate with  

    DevOps to make security a priority, guaranteeing its inclusion in all stages of development processes. DevSecOps affirms that all teams should treat security as a collaborative responsibility. In today’s digital world with extreme cyber threats, development is an important method to meet preemptive security actions. 

    What is the role of DevsecOps in software development? 

    Let’s have a look at the role of DevSecOps in software development: 

    Upfront Security focus: Security measures are implemented and tested at the start of development to avoid delay. 

    Networking: by fostering team interactions, DevOps vs DevSecOps guarantees that security is a shared focus across developmental and operational departments. 

    Ongoing cyber-security monitoring: Cybersecurity should be a continuous and consistent process rather than a one-time measure. 

    Security operations: CI/CD workflows are aligned with security protocols and testing frameworks to detect flaws. 

    Differences Between DevOps and DevSecOps 

    Attributes  DevOps  DevSecOps 
    Main focus  Proficiency and teamwork  Agile and adaptive security measures 
    Role  Development and operations teams collaborate  Development security operations teams collaborate 
    Resources  CI/CD tools and task automation systems  End-to-end security measures in CD/CI processes 
    Risk management role  Safeguards are frequently managed as distinct process  Security built into the entire process. 
    Outcomes  Quick and optimized delivery of top-notch apps  Resilient and secure software with a premium delivery process 

      Differences between DevOps and Full Stack 

    Attributes  DevOps  Fullstack 
    Main focus  Emphasizes operational launch and technical framework  Craft complete comprehensive software. 
    Resources  Cloud formation (AWS), Openshift, LXC/LXD  Blazor (Microsoft), python, Preact 
    Key operations  Continuous management of CI/CD, tracking and adaptability  Programming, troubleshooting, and application linking 
    Partnerships  Partners with technical, software, and risk management groups  Partners with UX/UI teams and investors 
    Core aims  Boost execution workflows  Build reliable and efficient software. 

     DevOps as a Service (DaaS): DevOps service is a cloud-driven platform where external providers offer DevOps capabilities, methodologies, and expertise as operated services. (Daas) enables companies to embrace workflows by eliminating the burden of sustaining their own infrastructure. Technology partners supply automation tools, CI/CD processes, surveillance platforms, and teamwork tools designed for customer applications and operational demands. 

    DevOps is best to consider When: 

    Timeliness: when your aim is to roll out applications promptly without prioritizing security measures. 

    Security demands are restricted: with few policy obligations and operations with less critical security challenges. 

    Insufficient resources: when technical capabilities fall short of high-level security protocols. 

    DevSecOps is best to consider when: 

    Security measures are important: when your sector is highly prone to cyber threats. 

    Low-risk approach: companies focus on data protection and credibility rather than quick deployment. 

    Holistic progress: when your goal is to design secure and threat-resistant applications. 

    Integrated strategies: Combining DevOps and DevSecOps 

    Companies may sometimes integrate dual strategies, using DevOps for standard projects while reserving develops for targeting critical and threat-prone systems. The following actions have a dynamic approach to optimize agility and protection in line with the demands of the project. 

    Core actions to combine DevOps and DevSecOps : 

    Build foundation: Take baby steps with DevOps, then incorporate further with DevSecOps. 

    Upskilling: prepare your workforce with proficiencies to handle both DevOps and DevSecOps. 

    Streamlined solutions: rely on solutions that streamline CI/CD functionalities with proactive security analysis. 

    Join efforts: promote communication across the tech team, operational groups, and risk management staff. 

    Wrapping it up: 

    In the end, by analyzing the pros and cons of both DevOps and development, you can select a direction that is best for your objectives and ensures successful software delivery. An informed decision that aligns with your goals and delivers top-notch quality software. An ideal way forward for many companies is to unite and develop functional productivity with developing robust security protocol. No matter the option you select, determination toward progress, creativity, and collaboration make you reach your goals 

     

  • How the iPhone 16 and iOS 18 Are Set to Redefine the Future of Mobile Web Design

    How the iPhone 16 and iOS 18 Are Set to Redefine the Future of Mobile Web Design

    The landscape of mobile web design is constantly evolving, and with each new iteration of iPhone and iOS, we witness groundbreaking advancements. The upcoming release of iPhone 16 paired with iOS 18 is set to raise the bar even higher. These innovations promise to revolutionize the way we think about web design on mobile devices. At Agency Partner Interactive, we understand the impact these technological changes can have on businesses, and we’re here to help you stay ahead.

    The Evolution of Mobile Web Design with iPhone 16

    Since the release of the first iPhone, Apple has led the way in shaping mobile technology, and web design has followed suit. With the introduction of iPhone 16, web designers and developers are preparing to take advantage of enhanced display technology and processing power that will allow for more dynamic, responsive, and visually appealing mobile web experiences. The iPhone 16’s rumored higher screen resolution and faster refresh rates will redefine how websites are rendered, giving users an even smoother browsing experience.

    These advancements are not just about aesthetics. The iPhone 16’s powerful performance and hardware innovations will enable designers to create more interactive and immersive web environments, making web pages feel more like native applications. The increased power will also lead to faster loading times and seamless transitions, which are critical for improving user experience and engagement on mobile platforms.

    iOS 18: The Driving Force Behind Next-Level Web Design

    Along with iPhone 16, iOS 18 will play a significant role in shaping the future of mobile web design. Apple’s software always pushes the boundaries of what mobile web browsers can achieve, and iOS 18 is no exception. With enhanced support for progressive web apps (PWAs) and augmented reality (AR), the operating system is expected to change how users interact with websites.

    The improved AR capabilities of iOS 18 will allow developers to create web experiences that merge the digital world with the physical. Imagine users being able to interact with virtual products directly from their iPhone’s browser in ways never before possible. For businesses, this could mean a whole new level of engagement and conversion rates as users explore products with AR features integrated into the web design.

    Furthermore, iOS 18’s improved security features and updated privacy settings ensure users feel safe and protected while browsing. As data privacy concerns rise, it’s vital for businesses to maintain trust with their customers. Web design strategies will need to incorporate these new privacy features, building trust while still offering a seamless and engaging mobile experience.

    Iphone 16 software iOs 18

    User Experience and Speed: Prioritizing Mobile Web Performance

    Performance optimization has always been a priority for mobile web design, but with iPhone 16 and iOS 18, it’s about to reach new heights. Website speed is a critical component of user experience, and slow-loading pages are more likely to be abandoned. The performance improvements in iOS 18 will streamline background tasks and resource management, ensuring websites load faster on mobile devices, reducing bounce rates, and increasing user retention.

    The iPhone 16’s powerful A-series chip is also set to improve mobile web design by enabling more advanced graphics and faster processing. This means that websites can feature more complex animations and visuals without sacrificing speed or draining battery life. These updates will help mobile web designs look better and perform faster across the board, making it easier to meet users’ growing expectations for quality and responsiveness.

    Mobile Web Design Trends to Watch for in 2024

    As the iPhone 16 and iOS 18 introduce new features, several key trends will emerge in mobile web design. These trends will change the way websites are designed and how users engage with them:

    • Minimalism in Design: With advanced technology allowing for complex interactions and visuals, many designers may opt for a minimalist approach to improve speed and usability. Cleaner interfaces, simple navigation, and easy-to-read typography will become more prominent as users expect efficiency and clarity from their mobile experiences.
    • Augmented Reality Integration: The AR capabilities in iOS 18 will inspire designers to integrate immersive experiences. Whether it’s virtual shopping or interactive product displays, AR will elevate the online browsing experience and increase user engagement.
    • Accessibility and Inclusivity: With the new accessibility features expected in iOS 18, designers will focus more on creating mobile websites that cater to all users, including those with disabilities. Enhanced voice control, text-to-speech, and visual accommodations will become staples in mobile web design, helping businesses broaden their audience.
    • Dark Mode and Customizable Interfaces: Customization has always been a favorite for users, and iOS 18 will give designers more flexibility in offering dark mode and other interface options. These design choices will enhance readability and user comfort, making websites more enjoyable to navigate on mobile devices.

    Iphone 16 iOs 18 user interface design blog

    Why Choose Agency Partner Interactive for Your Mobile Web Design Needs

    At Agency Partner Interactive, we understand that staying on the cutting edge of mobile web design is essential for business growth. The release of the iPhone 16 and iOS 18 is an opportunity for businesses to enhance their web presence and create better user experiences. We specialize in designing and developing websites that not only look great but are also optimized for speed, performance, and user engagement on the latest mobile devices.

    Our team of experts will help you navigate these changes, ensuring your website takes full advantage of iPhone 16’s capabilities and iOS 18’s features. We pride ourselves on delivering innovative solutions tailored to your business goals, helping you connect with your audience in a more meaningful way. Partner with us to make sure your mobile web design is future-ready.

    Preparing Your Business for the Future of Mobile Web Design

    The future of mobile web design is bright, and businesses that adapt to the latest technology will reap the rewards. With the iPhone 16 and iOS 18 set to bring significant changes, it’s time to rethink your web design strategy. These innovations will not only enhance the visual appeal of websites but also improve functionality, speed, and user experience. By embracing these changes early, businesses can stay ahead of the competition and offer their customers an unparalleled mobile experience.

    As the demand for mobile browsing continues to grow, ensuring your website is optimized for the latest technology is crucial. At Agency Partner Interactive, we’re committed to helping you stay at the forefront of mobile web design, offering solutions that are not only visually stunning but also highly functional and user-friendly.

    Ready to redefine your mobile web design strategy? Contact us today to see how we can help you leverage the power of iPhone 16 and iOS 18 for your business.

  • Newsmax: Musk’s Evolving Twitter Policies Part of ‘Greater Plan’ for Platform

    Newsmax: Musk’s Evolving Twitter Policies Part of ‘Greater Plan’ for Platform

    Originally published on December 20, 2022 at Newsmax.com, Written by Marisa Herman

    In the weeks since billionaire Elon Musk took over as Twitter CEO, he’s instituted a range of decisions — from moderation to site policy to transparency — in rapid succession that has left even some supporters of his $44 billion bid to purchase the social media behemoth scratching their heads.

    But even those who question the wisdom of his recent moves warn that you “can never underestimate” the (frequently) world’s richest man who earned his vast fortune building cars that drive themselves and rockets that may one day ferry the first human to Mars.

    Musk had been applauded by conservatives and libertarians for shining a light on Twitter’s previously shielded internal machinations, particularly those involving coordination with government entities, censorship of right-leaning accounts, and suppression of news stories. The latest “Twitter files” revelations went public on Monday afternoon.

     

    Some of his subsequent decisions, however, have been more difficult for free speech advocates to square.

    Musk has, in recent days, briefly suspended the accounts of journalists who he accused of “doxxing” his location; decided to prohibit linking to several rival sites, including Facebook, Instagram, and Mastodon; and appeared to govern, at least partially, by user poll, with one of the latest surveys asking if he should step down as head of the company.

    “Whether Elon Musk is operating according to plan or is making it up as he goes along is hard to tell,” said entrepreneur Jeff Webb, the founder of Varsity Spirit who also serves as senior news editor of Human Events.

    But whether the initiatives are spur-of-the-moment experiments or more calculated moves, Webb cautions not to dismiss Musk.

    “Just look at what he has done with Tesla, SpaceX, and now Twitter,” Webb said. “You can never underestimate him, regardless of how far out he has planned his next move.”

    Musk may have been surprised that more than half of the 17.5 million users who voted felt that he should step down as Twitter CEO when the poll closed on Monday. He hasn’t made any announcements about leadership changes despite vowing to adhere to the poll’s results.

    But Webb points out that the poll may also be part of the plan.

    Elon Musk Twitter CEO Poll Dec 2022Many people predicted a “transition period” would occur during which Musk would “bring the bias to light and put Twitter on the road to a transparent and fair medium before stepping down for another CEO once he did that.”

    “We may very well be at that moment now,” he said.

    Jeff Bermant, founder and CEO of Tusk, a free speech-based web browser, agrees that Musk may be inching toward taking on the role of the “big picture guy” and not the “day-to-day guy” at Twitter.

    In posting the poll about his future at the company, Bermant said it appears like Musk is “probably leaning toward giving up the CEO role and bringing someone else on,” something which he called a “good business decision.”

    Dallas-based digital marketing expert and CMO of Agency Partner Interactive Adam Rizzieri points out that all of Musk’s decisions since his takeover have been aimed at taking private an unprofitable public company that was surviving on “Wall Street’s big bank funny money” so that he could make “drastic changes” that the former management was unable or unwilling to make — and do it “without being called out for breaching their fiduciary responsibilities.”

    “The fact is that when a business is actively fixing big problems, smaller problems may pop up along the way, and that’s what we’re seeing with Twitter 2.0,” Rizzieri said.

    And with every change Musk makes, he said Twitter users have a rare front-row seat “witnessing a live social experiment.”

    Because some experiments are bound to fail, Rizzieri said he expects to see Musk “mitigate loss and allow a quick pivot towards something else that may create value.”

    “We will likely see a lot of this, especially as it pertains to fixing Twitter’s policies and community standards,” he said.

    As soon as a wide spectrum of Twitter users began to express frustration at the swath of journalists’ accounts being suspended, many of the accounts in question were restored following an online poll by Musk. He also admitted he made a mistake in launching new speech restrictions that banned mentions of rival social media websites.

    Despite the negative press and the occasional failed experiment, Rizzieri believes it is “all part of Musk’s greater plan” in creating a free speech platform.

    “From day one, Twitter required extensive, expensive changes,” he said. “Since Old Twitter became Twitter 2.0, the organizational chart has been rightfully cut in half, decimating operating costs. And the Twitter Blue revenue channel has been reinvigorated as user growth is hitting all-time highs.

    “The future has never been brighter for Twitter.”

    As Musk continues his massive overhaul, Andrew Selepak, a social media professor at the University of Florida, said some of the fallout from his decisions are merely “growing pains” that are “natural to any tech company.”

    He notes that Twitter is receiving more scrutiny right now than other social media sites that have gone through rough patches because it is a widely used platform that has existed for a decade.

    “[Twitter] is in a very odd position because there’s been a big change on a well-known platform in a short period of time,” he said.

    As Musk works out the kinks, however, Selepak said the self-proclaimed “chief twit” isn’t doing himself any favors when he contradicts himself on certain policies, using as an example the recent account bans despite portraying himself as a “free speech absolutist.”

    And though Selepak said it appears that Musk is quickly “making up some of these things as he goes along,” Sarah Johnson, a media relations expert, advises that Musk is “much smarter than most of his critics are giving him credit [for.]”

    She points out that as Musk sets out to transform the microblogging site into a “town hall forum” where “all voices could be heard,” he has “proven his chops by showing that Twitter can function, and even thrive, without the myriad workers the company once employed, and there’s a night and day difference in terms of transparency.”

    While he operates in a manner that “many might describe as a ‘fly-by-the-seat-of-your-pants’ style,” she suspects Musk “wants to make as many changes as quickly as possible.”

    She notes that he also “learns quickly from his mistakes or from policies that haven’t always been thought out to the fullest.”

    “He owns the mishaps and tweaks the execution until it’s where he wants it to be,” Johnson said. “Overall, the changes he’s implemented in the last two months are staggering.”

    © 2022 Newsmax. All rights reserved.

     

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

    Make the team at Agency Partner your next call.

  • Newsmax: Meta Likely to Reinstate Trump’s Facebook Account, Experts Say

    Newsmax: Meta Likely to Reinstate Trump’s Facebook Account, Experts Say

    Originally published on December 19, 2022 at Newsmax.com, Written by Marisa Herman

    Despite the efforts of leading Democrats to pressure Meta into extending the ban keeping former President Donald Trump off Facebook, social media experts predict the tech company will reinstate Trump’s account once the company’s self-imposed two-year suspension expires next month.

    Trump was suspended from the platform due to what the site alleged was his involvement in inciting a “riot” at the Capitol on Jan. 6, 2021.

    But with Meta set to reevaluate that ban in January, Sen. Sheldon Whitehouse, D-R.I., penned a letter with Reps. Adam Schiff, D-Calif., André Carson, D-Ind., and Kathy Castor, D-Fla., arguing that reinstating Trump’s account will allow him to post “conspiratorial rhetoric” that could “only serve as a motivation to incite violence.”

    Andrew Selepak, a social media professor at the University of Florida, called their claims that posting “misinformation leads to violence” flawed, and an argument that Meta is likely to overlook when making its decision.

    Ultimately, he believes Meta will reinstate Trump’s account under the condition that he doesn’t violate the platform’s terms of service, which apply to any user.

    While Schiff and other Democrats may believe Trump is “more unhinged and dangerous than ever,” Selepak said that, even accepting that argument, there is a difference between inciting violence and posting information that may be factually incorrect or untrue.

    “Any user has the ability, as long as they are not violating the terms of services, to post whatever they want whether it’s factually true or untrue,” he said.

    While Meta will likely make it clear that Trump can’t advocate for “death, murder, or mayhem” on his Facebook or Instagram accounts — which he’s never done, and no user is allowed to do — Selepak said it is likely that Trump will have the ability to post his contention that the 2020 election was stolen or use his account to fundraise for his 2024 presidential campaign.

    Entrepreneur Jeff Webb, who serves as senior news editor of Human Events, also expects Trump’s Facebook ban to be lifted, especially since the new Twitter owner and CEO Elon Musk allowed the former president to regain access to his Twitter account despite facing a lifetime ban.

    “Elon Musk has set a new standard,” Webb said. “He’s walking the talk by being transparent and evenhanded.”

    After Musk decided to expose the inner workings of the social media giant via the “Twitter files,” Webb said he has “come down squarely against blatant discrimination and suppression of free speech.”

    Because extending Trump’s Facebook ban would likely “require additional disclosures on their processes,” an undertaking Webb believes Meta is not inclined to pursue, he believes Trump’s accounts will be reinstated.

    Selepak agrees, noting that while Musk’s decision to allow Trump back on the microblogging site put “slight pressure” on Meta to do the same, it was the “Twitter files” dump that really puts Meta in a position where they are going to have to make a “very public decision” to allow Trump back on.

    He said the “Twitter files” — which revealed that some top employees at the social media behemoth believed that tweets written by Trump about the events of Jan. 6 did not actually violate the site’s policies — also puts pressure on Meta to release their own version of the “Facebook files” to show what discussions led to Trump being banned.

    “Without revealing what led to that decision, people are going to assume it was done in a similar way to what Twitter did,” Selepak said.

    Webb agrees that Meta “should let the public see how their decisions on banning were made, who made them, and whether or not they had any kind of rational basis at all, or if it was just blatant discrimination.”

    “In the U.S., one of the real pillars of a modern democracy is free speech and the ability to have dissenting political views,” he said. “When you start methodically and institutionally diminishing that, you see the real threat to democracy take shape.”

    Dallas-based digital marketing expert Adam Rizzieri points out that Meta isn’t only facing pressure from Musk and the Twitter files when it comes to lifting the ban on Trump. The social media company also soon must answer to a GOP-controlled House that will “undoubtedly focus on prior censorship, electioneering, visibility filtering, and suspension decisions.”

    “As we forge into 2023, Meta will be under increasingly aggressive pressure to un-ban President Trump’s account,” he said. “They will also face tough questions about how they will treat elected officials and candidates in the future.”

    With Trump a declared candidate for the 2024 presidential election, Rizzieri said that official status “strongly favors that his account be reinstated on Meta.”

    Although the former president has not yet returned to Twitter, opting to stick with his own social media platform, Truth Social, experts agree that he may be tempted to return to Facebook.

    While Truth Social, like Twitter, is a microblogging site, Rizzieri points out that Facebook offers a different style of social media platform — and broadcasts it to a far larger audience.

    Also, because Facebook, which “allows for much longer form content styles and user groups,” isn’t in “direct competition” with Truth Social, Rizzieri said he could see a rationale for Trump’s return to the site.

    Even if Trump doesn’t personally use the account, he said his campaign staff will “almost certainly use it.”

    © 2022 Newsmax. All rights reserved.

     

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

    Make the team at Agency Partner your next call.

  • Newsmax: Could Musk Create Legitimate TikTok Competitor?

    Newsmax: Could Musk Create Legitimate TikTok Competitor?

    Originally published on November 29, 2022 at Newsmax.com, Written by Marisa Herman

    The clock might be running out for TikTok.

    With officials in both parties raising national security concerns over the threat posed by the popular Chinese-owned video app TikTok, tech experts say Elon Musk’s recent purchase of Twitter could potentially hold the key to crushing the controversial Chinese creation.

    Since his $44 billion takeover of the social media platform, Musk, the world’s richest man, has been looking for ways to make his investment profitable. Techies say the answer could lie in creating a video component that rivals TikTok and even cuts into views of dominant video platform YouTube.

    Dallas-based digital marketing expert and CMO of Agency Partner Interactive Adam Rizzieri believes Musk is already on his way to creating a viable go-to video platform as he works toward his overall goal of growing Twitter into a “super app” that is capable of not only providing users with a forum to micro-blog, stream video, and even a way to pay for things.

    “What is true of a social platform today may be very different from tomorrow’s reality,” Rizzieri said.

    Even before Musk officially took over, Twitter had been moving toward integrating more video components into its social media platform.

    In September, it announced two new video-focused features for its app. One feature, known as the “immersive media viewer” allows users to open videos in a vertical “full-screen mode” and view more videos by swiping up. Both of those features mirror TikTok.

    The second video-focused feature Twitter announced is a new video carousel located in the “Explore” tab. In the section, there is a “Videos for you” spot that displays a series of popular videos a user may be interested in viewing.

    Musk has also expressed interest in adding more video components to the app.

    One of his first moves involved asking Twitter engineers to reboot Vine, a video platform that Twitter purchased in 2012 for $30 million.

    In a Twitter exchange with YouTube personality Mr. Beast about daily active users on Twitter compared to YouTube, Musk hinted that the numbers could shift “when Twitter offers good video with higher compensation for creators…”

    In order for Twitter to “really compete” against TikTok, Rizzieri said it must “continue to invest in their video sharing and event streaming capabilities.”

    He points out that Twitter users go to the app for breaking news, trends, and the resulting commentary, while TikTok users are often looking for entertainment and diversion.

    One area where he believes Twitter has an advantage over TikTok is the coverage of live, real-time events.

    “Twitter is in the moment and TikTok captures and shares something that has already happened,” he said. “Because of that, Twitter offers a value proposition that TikTok doesn’t have.”

    Even with a push into video underway, Andrew Selepak, a social media professor at the University of Florida, doesn’t believe Musk will be able to whisk TikTokers away from the popular video app – unless the government steps in.

    Multiple agencies, including the FBI and Federal Communications Commission, and several congressional lawmakers have expressed fears over the possibility of the Chinese government tapping into the video-sharing app to influence users and even control their devices.

    FCC Commissioner Brendan Carr has called for the Committee on Foreign Investment in the United States to ban the app over concerns about users’ data security. FBI Director Christopher Wray has voiced similar concerns.

    He told lawmakers earlier this month that risks include “the possibility that the Chinese government could use to control data collection on millions of users or control the recommendation algorithm, which could be used for influence operations.”

    The red flags about TikTok and its influence are not new.

    The Trump administration began sounding the alarm on the app being linked to the Chinese Communist Party and tried to ban the app in 2020.

    But former President Donald Trump’s attempts were overturned by President Joe Biden in 2021 after he withdrew a spate of Trump executive orders that sought to ban new downloads of the apps and ordered the Commerce Department to conduct a review of security concerns posed by the apps.

    In 2020, the Committee on Foreign Investment in the United States, which reviews U.S. acquisitions by foreign acquirers for potential national security risks, ordered ByteDance to divest TikTok because of fears that U.S. user data could be passed on to China’s communist government.

    In September, TikTok executive Vanessa Pappas told lawmakers that TikTok was making “progress toward a final agreement with the U.S. government to further safeguard U.S. user data and fully address U.S. national security interests.”

    With calls for the app to be banned again circulating, tech experts say Musk could easily swoop in with a replacement.

    Selepak believes it would take a total government ban on TikTok for Musk to be able to compete.

    That’s because currently, he is not only up against TikTok but Instagram’s video component “reels,” which has tried to compete with TikTok.

    Selepak said video creators typically post their clips to TikTok and then repurpose them to reels, instead of abandoning TikTok for Instagram.

    Under the current landscape, he highly doubts that Twitter’s revamped Vine would be a “TikTok killer.”

    That, however, could change if TikTok is no longer an option.

    In that scenario, he said Vine and Twitter could dominate as it moves into the void – if Musk can convince creators to post to his platform over Instagram.

    If TikTok remains available, Selepak said Musk could use Twitter to make a “big push” exposing the dangers of TikTok by essentially launching a “direct attack” against the CCP to convince people to switch platforms.

    But that may not be a likely course of action considering Musk’s other companies, including Tesla, have a major presence in China.

    © 2022 Newsmax. All rights reserved.

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

    Make the team at Agency Partner your next call.

  • Agency Partner Interactive Ranked One of the Fastest Growing Tech Companies in North Texas

    Agency Partner Interactive Ranked One of the Fastest Growing Tech Companies in North Texas

     Agency Partner Interactive is proud to announce that it has been recognized on Tech Titans’ Fast Tech 2022 list for the first time. This distinction is a testament to Agency Partner’s commitment to innovation and continuous growth within the ever-changing digital landscape. The company was founded in 2017 with a commitment to helping growth-focused businesses achieve digital dominance by leveraging innovative technology and marketing solutions. Since then, Agency Partner has worked with over 600 brands and completed 1600+ projects. This blog post will expand on what this award means for the company and its plans for future growth.

    What Are the Fast Tech Tech Titans Awards?

    Tech Titans, the largest technology trade association in Texas, serves as a connection for local technology companies, encouraging organizations to collaborate, share, and inspire creative thinking to fuel next-generation innovations. Starting in 2008, the Fast Tech list is announced annually and recognizes outstanding North Texas companies that have made significant contributions to the industry. The Fast Tech Awards 2022 was held on October 27th, honoring 22 of the fastest-growing tech companies based on three-year revenue growth from 2019 to 2021. Rankings are comprised of direct nominations and independent research by Comerica Bank and Moss Adams.

    How Did Agency Partner Interactive Make it on Tech Titans’ Fast Tech List?

    As a relatively new brand, Agency Partner is honored to have secured a spot on the list of some of the most acclaimed technology companies in the region. Over the past few years, Agency Partner has expanded its offerings to include more internet marketing services and web hosting/maintenance for retainers. The purpose of these additions is to deliver on our promise of offering continuous support to our client’s online presence. This, along with a steady stream of new clients, company initiatives, ongoing dedication, and hard work, has contributed to the growth that earned us a spot on the 2022 Fast Tech list.

    “It’s a huge honor and a proud moment to be recognized as one of the top mid-size growth companies in North Texas by Tech Titans,” said Muhammad, founder and CEO of Agency Partner Interactive. “The journey toward this accomplishment was not easy. It was a learning experience for the team and me, and together we put great effort into achieving this. This award is a token for our past efforts and a push factor for our future endeavors.”

    A Full-Service Internet Marketing Agency

    To be truly unique and live up to our mission, Agency Partner Interactive offers end-to-end support for each of our clients through bespoke digital marketing services and custom web design and development solutions.

    Maintenance and support services for retainers are one of the key drivers of our company’s growth. Through 24/7 monitoring, SSL Certificates, and a meticulous development process, we ensure our client websites are always up to date, operating at peak performance, and bug-free. We offer a suite of hosting and maintenance packages designed to maximize ROI for any company looking for beginning-to-end online support.

    As a full-service internet marketing agency, Agency Partner offers digital marketing services, including custom web design, branding/design, web and mobile app development, DevOps, social media marketing, PPC, SEO, email marketing, content marketing, SMS marketing, eCommerce marketing, and more.

    What You Expect When Working with Agency Partner

    Agency Partner Interactive is not your average digital agency. We work to understand your business, asking questions most internet marketers don’t before leveraging technology and marketing solutions to unlock new value for your business. We take pride in our commitment to transparency, integrity, ownership, and service to each brand we work with. Without our clients’ support, faith, and continuous business, our achievements would not be possible.

    The Agency Partner team works hard to grow our business and help others do the same. This immense achievement is one of many to come and motivates our team to continue to provide the best service possible to our clients while constantly improving how we can offer support.

    What’s Next for Agency Partner Interactive?

    “This award serves as a token of our past efforts and a push factor for our future endeavors,” says Muhammad. “Besides positively impacting our brand recognition, it will help us position ourselves as a consistent and growth-focused brand.” 2023 is looking bright for Agency Partner Interactive as we continue to find unique, innovative ways to better serve our clients in the future.

    If you’re looking to grow your business with a Clutch.co Global, SMU-COX Dallas, and Fast Tech 2022 award-winning internet marketing agency, reach out to us for a proposal today!

    About Agency Partner Interactive

    Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke digital marketing expertise and custom web design and development solutions. Our full-service internet marketing agency delves into the multiple layers of your business to understand your brand and develop innovative solutions designed to achieve your business goals.

  • KNX Radio Los Angeles: Now What For Elon Musk & Twitter?

    KNX Radio Los Angeles: Now What For Elon Musk & Twitter?

    Agency Partner’s CMO Adam Rizzieri joins KNX News in Los Angeles

    It finally happened. Elon Musk officially owns Twitter. It only cost him $44 Billion and yes, he way over-payed for the typically underperforming social media company. This purchase is a major win for all of the former shareholders who really didn’t stand a chance of earning $54.20 per share based on the company’s rocky trajectory. $54.20 is literally 8 times the company’s revenue projection over the next 12 months and in context, social media companies like Meta have only a 3x revenue multiple in their company valuation. So an 8x multiple is just huge! Elon bought Twitter for $54.20 per share when in reality, a market standard would have put the company closer to $24 per share.

     

     

     

    So… yes, it’s true. Elon Musk is the new, self-appointed “Chief Twit” and the social media company’s former CEO, Parag Agrawal is now unemployed, as is the company’s former CFO Ned Segal and the former Chief Censorship Officer, Vijaya Gadde. But don’t feel bad for them. Apart from suppressing extremely relevant news stories around the time of the 2020 election, this leadership team routinely abused their power to silence conversations that did not mesh with their personal political beliefs. Twitter’s leadership team used their extreme power to dictate national discourse. As of now, the damage has been done, and while their leadership team was rapidly fired leading up to Halloween, collectively, they are set to bring in some $90 Million from the deal. So again, don’t feel bad for them. They’ll be fine.

    The Twitter purchase saga was no doubt, entertaining for bystanders, and Musk was extremely public about his concerns of the ratio between real humans and bots on the platform. Once he expressed his interest in buying the company, he gained access to internal information that made the purchase much less attractive. Despite that, from day one Musk has been adamant that his intentions for buying Twitter were not purely money motivated.

     

    He wants to create a super app called “X” that truly enables and facilitates free speech. So maybe it’s okay that he over-payed? Sure, $44 Billion is literally billions of dollars… it’s a ton of money! But maybe, just mayyybe he will turn this social media company into a profitable business that creates value beyond just dollars and sense.

    Moving forward, Twitter could change in major ways. In the short term, the now private company can do a lot of things that public companies cannot do. Musk, as the owner, will fire everyone that cannot handle a simple “mean Tweet.” Expect to see his army of engineers work to defeat bots and authenticate all real human users. A true measure of actual humans will help enable to platform to cater to advertisers that funnel revenue into the business.

    Additionally, Twitter will likely become an open-source application. With its algorithm open to the public, it can avoid the secrecy and perceptions of bias that the company has carried on its back for many years. In the short-term, users should expect to enjoy expanded character counts, moving away from the 280 character limit, and also an ability to post videos that exceed the current 140 second limit. Elon loves a good parody video, and many of those videos are longer than 140 seconds.

    Must Twitter DOGE cryptoWhat about DOGE and blue checkmarks? We have heard insight that Twitter will enable payment processing and we know that Elon loves him a good DOGE coin meme. Tesla accepts DOGE so expect to see that cryptocurrency boost in value as Twitter adds some interest to it. As far as the blue checkmark users, we know that Elon wants to see the company authenticate all users. It is possible that Twitter Blue subscribers will be given access to the blue check, typically reserved for celebrities and influencers, but it is also possible that blue checks will be subjected to a monthly fee as Musk looks to make the company more financially healthy.

    Over the long-term, Musk truly believes that he can turn Twitter into a super app. When we think of “super apps,” think of China’s WeChat app, which allows for everything from payment processing, to direct messaging, public micro-blog posting, file sharing and more…. What China’s government doesn’t want you to know is that WeChat is also used to track the movement, behavior, and relationships of Chinese nationals that are traveling abroad – we expect that Musks’s “super app” will be way less creepy and not totalitarian in nature. And get this: he might even bring Twitter’s founder, Jack Dorsey BACK into the mix.

    To opine on the issue, Adam Rizzieri of Agency Partner Interactive joins Audacy’s Los Angeles business news radio show “KNX In-Depth,” with hosts Mike Simpson and Charles Feldman.

    Listen to their conversation below.

     

  • Dallas Innovates: Tech Titans Announces 22 Fast Tech Companies of 2022

    Dallas Innovates: Tech Titans Announces 22 Fast Tech Companies of 2022

    First Published on Oct. 6, 2022 at DallasInnovates.com. Authored by Lance Murray

    Tech Titans, the Richardson-based tech industry group, released its list of Fast Tech companies, the 22 fastest-growing technology companies in North Texas based on three-year revenue growth from 2020 to 2022.

    Dallas Innovates - Tech Titans - Fast Tech Awards 2022The organization said that the ranking is compiled from nominations that were submitted directly to Tech Titans, and from independent research using publicly available information conducted by Moss Adams and Comerica Bank.

    The final rankings will be announced during the Tech Titans Awards Gala on Oct. 27.

    2022 Fast Tech Companies in Alphabetical Order

    5Q Cloud
    Don Goldstein, CEO
    The company provides solutions through its own Virtual Private Cloud Services with data centers in Atlanta and Dallas.

    Agency Partner Interactive
    Muhammad Younus, CEO
    The firm helps growth-focused businesses achieve ROI-driven strategies by providing bespoke custom web design, website development, and digital marketing.

    AmplifAI
    Sean Minter, CEO
    An AI-driven performance enablement platform built for enterprise teams.

    Chargeback Gurus
    Srii Srinivasan, CEO
    e-commerce chargeback and fraud prevention specialists. 

    Cloud Ingenuity
    Suzanne Kosub, CEO
    A trusted partner in technology that focuses on business, architectural and organizational outcomes by aligning people, process, technology, and data.

    Cypher Learning
    Graham Glass, CEO
    An Al-infused platform is empowering schools, businesses, and entrepreneurs worldwide.

    EmpowerMX
    Dinakara Nagalla, CEO
    A software suite dedicated to helping airlines and MROs plan, execute, and optimize their operations.

    Entouch
    Jon Bolen, CEO
    The company delivers sustainable solutions that reduce energy usage, drive profitability, and simplify facility management for multisite operators.

    Lone Star Analysis
    Steve Roemerman, CEO
    A provider of predictive and prescriptive analytics and guided artificial intelligence.

    Newline Interactive
    Kevin Wang, CEO
    A global leader in interactive touchscreen displays.

    Ntegrated Solutions
    Mark Floyd, CEO
    An IP telephony firm specializing in communication solutions for small- to medium-sized businesses.

    o9 Solutions Inc.
    Chakri Gottemukkala, CEO
    The provider of a knowledge-powered analytics, planning, and learning platform for next-generation global enterprises.

    ParkHub
    George Baker, founder and CEO
    A provider of parking management systems that offer a birds-eye-view of parking lot operations.

    Perry Weather
    Colin Perry, CEO
    A provider of real-time emergency weather and lightning alert systems.

    Qentelli Solutions
    Prasanna Singaraju, CEO
    Digital and cloud transformation through DevOps implementation, automation, agile transformation, AI and deep learning.

    Siepe LLC
    Michael Pusateri, CEO
    A public cloud-managed services and data analytics provider addressing the technology needs of asset managers.

    Take Command Health
    Jack Hooper, CEO
    The company focuses on employee health benefits at an affordable price.

    TimelyMD
    Luke Hejl, CEO
    A student-centered platform that is designed for digital natives. Its solution offers on-demand access to mental health and medical care and a diverse, culturally competent provider network.

    Trintech
    Teresa Mackintosh, CEO
    A leading provider of financial software empowering the offices of finance to maximize value within their organizations.

    Velo ITG Holdings LLC
    Taylor Toce, CEO
    A managed IT services provider focused on providing businesses with the technology and support they need to achieve maximum velocity in their markets.

    Zimperium
    Shridhar Mittal, CEO
    A mobile security company that’s purpose-built for enterprise, securing both mobile devices and applications so they can securely access data.

    Plus, meet the 43 finalists for the Tech Titans Awards

    Last month, Tech Titans announced 43 finalists for the Tech Titans Awards who also will be honored at the event.

    You can see that list here.

  • Agency Partner Interactive Ranked As Top Web Development Agency to Hire in 2022

    Agency Partner Interactive Ranked As Top Web Development Agency to Hire in 2022

     

    DALLAS — September 3, 2022 — Agency Partner Interactive has been recognized as a Top Web Development Agency to Hire in 2022 by DesignRush.

    DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. The company released its second quarterly list of the top web development companies to hire for websites that make good impressions and attract potential clients.

    The DesignRush platform lists over 9,300 web design and web development agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

    “It’s an honor for our web development agency to be recognized for our work to help businesses design and development impactful eCommerce and business websites. This honorable mention is notable to us, acknowledging that we are in a hyper competitive market with other international digital agencies,” said Adam Rizzieri, Chief Marketing Officer at Agency Partner.

    Agency Partner Interactive is headquartered in Dallas, Texas, where it has continued to grow its presence in Texas and North America. Serving over 500 businesses, the Agency Partner team has focused on hiring subject matter experts and digital account managers to improve its quality of service on both the web development and digital marketing sides of the agency. Despite the occasional growing pains, the Agency Partner has maintained a stellar 5.0 out of five stars on the Clutch.co and Google My Business review network.

    Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke technology and marketing expertise.

  • KNX Radio Los Angeles: Twitter Finally Tests An Edit Button

    KNX Radio Los Angeles: Twitter Finally Tests An Edit Button

    Agency Partner’s CMO Adam Rizzieri joins KNX News in Los Angeles

    It’s finally happening, Twitter is now going to test its much-anticipated “edit” function.

    Twitter said in April it would come out with it due to popular demand. Twitter Blue subscribers will get to tinker with it in the coming weeks first. Adam Rizzieri of Agency Partner Interactive joins Audacy’s Los Angeles business news radio show “KNX In-Depth,” with hosts Mike Simpson and Charles Feldman.

    Listen to the radio coverage below.

     

    For more information, click to read the blog, “Is Twitter Finally Adding the Edit Button?

  • Is Twitter Finally Adding the Edit Button?

    Is Twitter Finally Adding the Edit Button?

    Twitter Testing Edit Button Before Rollout to Twitter Blue Subscribers

    At long last, Twitter is responding to an overwhelming majority of users that have waited years to see the rollout of an Edit button for Tweets. For years, Twitter has danced around the issue and offered little to no guidance about whether or not they would offer such an app feature.

    Just a few months ago, Elon Musk polled his followers to ask this same question and it came as no surprise that of nearly 4.5 million respondents, nearly 75% of them indicated that “yse” they would like to see an Edit button.

    Elon Musk Tweet About Edit Button - Twitter Poll

    How the Edit Button Will Rollout 

    As of September 1, 2022, 99.9% of Twitter users have not seen the Edit feature within their own user experience. The Edit button is being tested by a very small group of users in order to iron out any bugs and troubleshoot things before offering it to a wider audience. This is a very typical, cautious to rollout a new feature with a mobile application.

    Once Twitter’s team has decided that it is time to offer the Edit feature to a larger group, they have indicated that Twitter Blue subscribers will get the first crack at the new feature. Shortly after that rollout to Twitter Blue, general users might expect to see that functionality hit their in-app experience.

    Twitter Edit Button for Twitter Blue

    What The New Edit Button Will Do

    Once available, it will allow users to make changes to Tweets after they’ve been published. Though things may change, for now, the plan is to allow users up to 30 minutes to make a change to newly posted Tweets. After any edits, the Tweet will transparently display the text “Last edited” followed by a timestamp.

    Twitter Edited Tweet - testing

    In addition to that, Edited Tweets will also include a version history that will allow users to see what was included in the original Tweet. The point of this is to ensure integrity and transparency behind what people are posting. Unfortunately for users, this won’t necessarily solve the issue of inadvertent, quickly corrected misspellings and punctuation issues that may come from quick Twitter fingers.

    Business Impact of the Edited Tweet Feature

    The Twitter edit feature has been one of the most requested Twitter additions to date, so Twitter shareholders were really hoping that the market would react favorably to this news.

    However, in the immediate Twitter’s stock has not reacted to this. As it pertains to investors, it seems that Elon Musk headlines continue to have more sway over Twitter’s value than of news related to new app features and functionalities.

    Twitter Share Price This Year Sep 2022

    Twitter’s legal team continues to try and force Elon Musk into carrying out his $44 Billion purchase of the company, a sale price that today is arguably way too high. A $44 Billion sale price indicates a share price of $54.20, yet this week Twitter’s average share price has teetered around $38 to 39 per share. Generally, today’s valuation indicates something like a $15 discount per share.

    As for the future of Twitter and whether or not Elon Musk will be the new owner, it remains to be seen! Elon Musk is demanding reliable data about how many bots are on the platform and concurrently, he is arguing that Twitter is failing to provide that information. Claiming that this is in breach of their Merger Agreement, Musk’s legal team is demanding a termination of that deal. As to what comes next, much of that will be decided by a Delaware judge in October.

  • What The World Must Know About TikTok and ByteDance

    What The World Must Know About TikTok and ByteDance

    Social Media News: Is TikTok a Trojan Horse for the Chinese Communist Party?

    Last month, BuzzFeed reported on leaked audio from 80 internal meetings at TikTok offices revealing that the company routinely allows Beijing-based employees to access private US user data.

    This comes after public statements to news outlets and the US Congress, swearing under oath that TikTok user data would not be compromised or shared with Chinese Communist Party (CCP) officials. For years the company promised that US user data would be stored on US-based servers and would not be shared with officials from our largest foreign adversary. 

    The trouble is that, as one TikTok employee from the Trust and Safety department said, “everything is seen in China.”

    Irrespective of where the servers are physically located, as easily as accessing a song or iMessage from the cloud, Beijing-based ByteDance employees tap into US-based servers with ease. From one headline to the next, US-based TikTok spokespersons continue to contradict themselves, gaslighting the American public and US regulators instead of owning up to their ugly truth.

     

     

    The concerns here are vast and we must dig deeper.

    On one hand, TikTok’s 1 billion users (and growing) are sharing vast amounts of in-app usage, device, and biometric data. The social entertainment app can track where you go and when, and then process that data into meaningful patterns of behavior. All of this data goes through a process of machine learning, which optimizes TikTok’s “For You” algorithm.

    If you stop right there, this isn’t really a story worth talking about. After all, American social media companies do this kind of stuff everyday for purposes of generating advertising revenue.

    But scratch the surface just a bit deeper. TikTok is not like an American social media company. TikTok is an app that’s owned by a Chinese tech company called ByteDance Ltd.

    To be clear, ByteDance is an asset that is owned and controlled by the People’s Republic of China. That’s why US regulators and lawmakers such as Senator Ted Cruz warn that TikTok is “a Trojan horse for the Chinese Communist Party [that can be used] to influence what Americans see, hear, and ultimately think.” He’s not wrong.

    What You Need to Know About ByteDance’s Power Structure

    Founded by Zhang Yiming, ByteDance Ltd. was incorporated in the Cayman Islands in 2012, though Beijing is its global headquarters. As a company ByteDance designs, develops, and operates several applications, including TikTok, other social media apps, news apps, business apps, and more.

    In Communist China, there is no real concept of private ownership.

    All ownership is collectively held by the government and any sense of private ownership is a temporary allowance that is granted by the socialist market economy. Why do you think counterfeit goods and a black market flourishes in China? Because like in North Korea and other totalitarian states, they need it! The ruling Chinese Communist Party owns the economic output of all companies and no one gets to operate or “own” anything without expressed consent from the CCP. Think about home ownership in the United States. In China, no citizen or business can own the land that their home or office rests on. The closest you can get is an allowance from the government to lease the land for 70 years.

    ByteDance HQ Isn’t Staffed with Hipsters and Tech Bros

    Looking specifically at ByteDance’s corporate structure, we’re not talking about a company that is run by software engineers with Star Wars shirts and digital marketers that portray themselves as over-manicured hipsters.

    The company is a Chinese state-controlled enterprise that has government officials in corner offices. While it happens to have non-Chinese investors including Sequoia Capital, SoftBank Group, and Kohlberg Kravis Roberts, these non-Chinese financiers have no actual control over ByteDance.

    In fact, the CCP controls the company through a state-owned enterprise called the Cyberspace Administration of China, and a government appointed official, Wu Shugang, sits on ByteDance’s board of directors. That relationship, coupled with Chinese national security laws, gives the CCP sole decision-making authority at ByteDance HQ.

    Further to that, within the ByteDance org chat, there is a group that functions as an “internal Chinese Communist Party committee,” managed by ByteDance vice president, Zhang Fuping. This group routinely meets to study speeches and instruction from President Xi Jinping. Their purpose is to ensure that the company works in lockstep with CCP political goals.

    As for any business executives that defy or embarrass the CCP, punishments include public humiliation, indefinite detainment, or worse. Like Canadian-Chinese billionaire Xiao Jianhua or Jack Ma, some executives simply disappear, only to reappear months or years later — if at all.

    Even ByteDance’s founder and first CEO, Zhang Yiming, has been negatively impacted by the CCP’s thirst for absolute control. In May 2021, he quickly resigned from his position due to a lack of censorship on two of ByteDance’s other apps that were exclusive to mainland China. The company is now run by Zhang’s former roommate, Liang Rubo.

    Seriously Think About The Back Office and Its Motivations

    Here’s the thing… every concern expressed by Senator Cruz and FCC Commissioner Carr is founded on reality.

    TikTok isn’t just an app and ByteDance isn’t just a company. These are direct extensions of a Xi Jinping controlled Chinese Communist Party that seeks to dominate the world and so far, they have managed to build a weapons-grade attention engagement algorithm into TikTok. That’s why it works so well.

    Xi is a leader that has big aspirations. He dreams of a world where China is the single dominant world power, both economically and militarily. Xi assumed power in 2012 and under his leadership, political observers have cited an increase of mass surveillance, state-controlled censorship, a deterioration of human rights, and a cult of personality developing around his persona.

    In 2018, Xi Jinping removed his 2-term limit, elevating his status to “president for life.” Sounds like Vladimir Putin, right? This makes him the most powerful leader the country has had since Mao Zedong. Under his leadership, his government has been repeatedly exposed for committing some of the worst, most frequent human rights atrocities on Earth. I’m talking about genocide, child slavery, and so much more.

    In Xi’s China, apps have already been used to assert power and suppress dissent. Most recently China used a COVID health tracking app to restrict citizens from lawfully leaving their apartments. This COVID app leverages QR codes and a color code system to allow citizens access to buildings and transportation. QR code scans take place after routine COVID screenings (every 48 hours), and if you have a green light in your app, it means you can leave your apartment. The CCP has been using this app and giving a red light to citizens that have been deemed politically unfavorable, restricting their ability to travel for work, to get food, and more. This concept is in essence, an extreme version of vaccine passports.

     

     

    The fact of the matter is that China already uses apps to control and manipulate their own people. WeChat is another popular “super app” that the CCP uses to monitor and control Chinese nationals that travel abroad.

    Xi Jinping and the CCP view apps as a tool that strengthens their surveillance capabilities and to assert power. It would be extremely naive for US national security analysts and consumers to view ByteDance or TikTok as anything other than malignant… a wolf in sheep’s clothing.

    A Rare Glimpse At How ByteDance Has Already Targeted US App Users

    A new report from Emily Baker-White highlights that TikTok’s parent company intentionally used one of its apps to distribute pro-China messages to millions of Americans.

    A now defunct news app called TopBuzz was used to secretly share and promote pro-China messages to Americans, while actively suppressing anything that was critical of the CCP. This app, TopBuzz, was basically a news aggregator app that the Communist Party could use to influence the world of news and entertainment. In the US, the concept of “fake news” has been all the rage, and in 2018 TopBuzz took that to the next level for its 80 million users.

    ByteDance Beijing Headquarters
    CCP members and employees in ByteDance Beijing Office (NetEase Hao photo)

    Following interviews with over 15 former ByteDance staffers that were assigned to TopBuzz, it became apparent that a content review system would filter content in such a way that allowed government fueled censorship. The Hong Kong “freedom protests” were suppressed, and oddly, the cartoon Winnie the Pooh was banned as it has become a vehicle in China to mock President Xi Jinping.

    Xi Jinping Winnie the Pooh
    Image Credit: unknown source

    Don’t forget, commies can’t take a joke without trying to take your head.

    Thankfully, TopBuzz shuttered in June 2020 but during its time, here are some of the things it was up to:

    • Removing all coverage of Honk Kong Freedom Protests
    • Removing any news and editorial content depicting openly gay people
    • Removing all content critical of Xi Jinping and the CCP
    • Scraping content from 3rd party publishers & running fake bylines to support political objectives
    • Creating fake user accounts to promote and comment on politically relevant stories
    • Running news and editorial content specific to US elections, politicians, & current events

    If that isn’t smoke, this headline from the DailyMail is fire:

    China Asked TikTok for Stealth Account Where it Could Spread Propaganda in the West

    TikTok Election Interference

    New information from Bloomberg hit the press after a TikTok whistleblower shared that the Chinese government made a “sensitive request,” asking TikTok leaders to create a stealth propaganda account.

    The DailyMail notes that the CCP was facing harsh global scrutiny in the early days of the COVID-19 pandemic and this request was designed to try and mitigate damage to China’s international reputation.

    [Cough, cough, “Wuhan lab leak,” cough, cough..]

    The request went to the company’s international management team, including US-based Global Head of Corporate Affairs and General Counsel, Erich Andersen, as well as Elizabeth Kanter who heads TikTok’s government relations for the UK, Ireland, Netherlands, and Israel.

    Since President Trump worked to remove TikTok from the US market in 2020, the company has been under increased scrutiny, prompting its PR teams to try and create a perceivable distance from its direct association with the Chinese government.

    Perhaps because of this, and the fact that internal whistleblowers shared the story, this particular request was not implemented. But how far and frequent are requests like this? Will we have to rely on future whistleblowers to expose injustices within the ranks of ByteDance or is there already enough information to give us a clear answer for how we must move forward? It seems there are a lot of sparks here — and tons of smoke. As we know, where there is smoke, there is fire.

    As Americans, business leaders, taxpayers, patriots, and freedom-loving people, we have to really come to terms with reality here.

    How far are we willing to let this go and, given ByteDance’s power, can it impact future elections and world events? It seems that it’s already happening.

     

    Author: S. Adam Rizzieri
    Co-founder & Chief Marketing Officer // Agency Partner Interactive

    Can Agency Partner Interactive Help Me With Social Media?

    As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our digital marketing and social media management services. We help businesses determine how and to what extent they should be leveraging social media marketing. TikTok is a very murky place right now, though there are many businesses that are finding ways to create value with it. The future is uncertain and when it comes to lead generation, our digital marketing team can help diversify risk and create a multitude of online channels that add value to your business. 

    If you’re looking to safely navigate online marketing, our digital marketing experts will work to understand your business goals and objectives — thereby working to help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more.

    Are you ready to optimize your business with an award-winning social media marketing agency? Maybe you just have some basic questions? Let’s talk — Contact us today!

  • Fox 5 Las Vegas: Meta Tweaks Facebook App

    Fox 5 Las Vegas: Meta Tweaks Facebook App

    Social Media News: Is Facebook Trying to Copy TikTok’s Feed?

    Agency Partner’s co-founder and Chief Marketing Officer Adam Rizzieri joins Fox 5 Las Vegas to talk about the latest social media news. If you’ve been paying attention to recent social media news, you may have heard that Meta is updating Facebook to be more like TikTok. Is this really a good idea? Bad idea? What is the goal here…?

    Tune in to the conversation below.

    For a more in-depth analysis on this major social media update, click here for the whole story.

     

    Can Agency Partner Interactive Help With Your Social Media Marketing Challenges?

    Of course! As Dallas’ top digital marketing agency, we optimize social media marketing investments in real-time with our digital marketing and social media management services. Agency Partner’s internet marketing experts can adjust and optimize your marketing campaigns up to 48 times over 24 hours. We try to make improvements in real-time to provide you with the fastest, most impactful return on investment.

    Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. Ready to optimize your business with an award-winning PPC Agency? Maybe you just have some basic questions?  Contact us today to get started!

  • Meta Updates Facebook Feed To Be More Like TikTok

    Meta Updates Facebook Feed To Be More Like TikTok

    Social Media News: Is Facebook Trying to Copy TikTok’s Feed?

    If you’ve been paying attention to recent social media news, you have likely heard that Meta is updating Facebook to be more like TikTok. 

    The heart of the app update will be focused on your Facebook feed. This is typically where users find content from friends and family… Well, this week we’re seeing a change to that as Meta is now able to utilize its new “Discovery Engine” to show you more recommended content, with a strong tilt for all video formatted content, above audio and text.

    With a new discovery algorithm powering all of this, the Facebook User Interface, which is basically what you see on your app screen, will now be split into a “Home” feed and a “Feeds” tab. The Home Feed will present you with content that is designed to keep you entertained, similar to your typical TikTok experience. Meanwhile, the Feeds tab is where you’ll find the latest posts from Friends, Groups, and your you basic social media favorites.

    Facebook feed update like TikTok

    This is a Move from Social Network to Online Content Sharing Platform

    There is no doubt that this is a big change for Facebook. It is a move away from its roots as a social network among friends and family, and towards a TikTok style “entertainment app” that highlights content creators and online commerce.

    Think of the TikTok “For You” feed. This is a feed that shares seemingly endless short form videos from strangers and friends alike. Of TikTok’s 1 billion users, more than 55% of them are creating highly shareable short form videos that are not restricted to an audience of first, second, and third-degree connections.

    Facebook feed update

    What is Behind this Change to the Facebook Feed? 

    If you ask 10 people, you may get three to five different answers. Here is what the Zuck himself has to say about it:

    “One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further.”

    Does the Zuck stop here?

    We don’t think so… We think Meta is anxious that TikTok is now surpassing 1 Billion active users. We know Meta is taking note of the fact that Bytedance’s cash cow, TikTok, is poised to grow from $4 to $12 Billion in 2022.

    If you look back to October 2012, back when Facebook hit its first 1 Billion users, that level of active users turned out to be a nuclear reactor of new revenue growth, teeing them up to acquire Instagram (for cheap, just $1 Billion), WhatsApp, and 2 Billion more users.

    So here we are…. TikTok is at its first billion users and it is dominating the attention of Gen Z. Consider this: the average TikTok user spends 29 hours per month scrolling through the app. This compares to 16 hours for Facebook users and just 8 hours per month for Instagram users.

    That difference in time spent on the app is huge… Meta is feeling left out because no doubt, they are not the cool kid in school anymore.

    Is Facebook About to Alienate the Legacy App’s Loyal Users?

    This move to appeal to a younger demographic could totally blow up in Meta’s face.

    Your typical Facebook app user presents much different demographic data than your daily TikTok user. Meta’s Facebook has mostly Millennials on up to Baby Boomers, and really doesn’t have many Gen Z gamer kids on the platform.

    Meta has to ask itself: “Can we have it all and if we cannot, is it worth alienating a loyal legacy user to try and attract the favor of a younger demographic?” 

    At best, the younger demographic is spending time reposting TikTok videos to Instagram Reels….

    Why, you might ask? Well, social media users tend to prefer the video editing tools that TikTok offers in its app so most often a video will be created and posted to TikTok before eventually being shared on Instagram Reels.

    But I digress. Baby boomers and older millennials are likely engaging in none of this content duplication and posting behavior. They’re on Facebook to share updates with the family across the country or keeping up with old friends from school. If they’re keeping their content consumption closer to home, it’s likely that they’re hanging strong in Facebook Groups.

    Are Companies Changing Their Social Media Behavior?

    Yes and no. In some ways, a good social media marketer is always changing things up. Similarly, the social media engagement algorithms are constantly in flux to cater to a combination of a better user experience and specific business goals. Yes, business goals. These social media companies are NOT non-profit organizations. In some ways, they may even be a little bit evil, emphasizing that small businesses and individuals are largely at the mercy of the big tech.

    News organizations, for sure, will have to change how their content is disseminated online.

    More than 70% of US adults are accustomed to consuming news content in a digital, in-app social media format and Facebook has been a leading supplier of this type of information. This Facebook-TikTok update will highlight user generated content (think of the TikTok challenges and trendy dance moves) and move away from syndicating real and “fake” news. Given the heat that Zuckerberg and Co. have been facing from US lawmakers and states attorneys general, this may help mitigate the companies annual legal expenses.

    As always, in times of change, opportunity presents along with challenge. There will be some companies that find new ways to engage their customers among the 3 billion Meta users worldwide.

    How Should I Respond to this Facebook/TikTok Social Media Update?

    It depends!

    If you’re a social media user, pay close attention to the type of content of you see in the Facebook Home tab, and take note of how it differs from the stuff that is presented to you in that Feeds tab. If this change happens to be a win for Meta, and Facebook starts to measure more app activity between Facebook, Instagram, and Insta Reels in particular, then expect this to stick around. Remember, Facebook is a for-profit business and it really only cares about promoting user growth and selling advertisements to businesses. Meta cares about Meta.

    If your business happens to be a news and information publisher that relies on Facebook to syndicate content, you should contact a social media marketing agency today. This will be a difficult time for your company.

    If you run a product or service company that gets new product sales, phone calls, appointments, and form submissions from social media marketing, then this could be an interesting new world for you.

    In fact, it could be a lot of fun if you’re able to invest in shareable, video content that is designed explicitly for social sharing. Brands have been using TikTok to go viral and put themselves front and center in front of gamer kids, Gen Z’s, and younger Millennials. 

    Now, that same style of content can be used to get your brand in front of a more mature social media user. Depending on what you sell and who your customer is, this may or may not work, which is why always recommend that you consult with a digital marketer first. With that said, every new internet marketing campaign is a test and should be conducted using the scientific method.

    Can Agency Partner Interactive Help Me With This?

    As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our digital marketing and social media management services. Our internet marketing experts can optimize your marketing campaigns up to 48 times over 24 hours. We try to make improvements in real-time to provide you with the fastest, most impactful return on investment.

    Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. Ready to optimize your business with an award-winning PPC Agency? Maybe you just have some basic questions? 

    Contact us today to get started!

  • Newsmax: Will Trump Still Shun Twitter if Musk Reinstates Him?

    Newsmax: Will Trump Still Shun Twitter if Musk Reinstates Him?

    Originally published on April 27, 2022 at Newsmax.com, Written by Marisa Herman

    Even though former President Donald Trump is swearing off a return to Twitter, social media gurus aren’t so sure he’ll stick to that promise – if his account is reinstated.

    The chances Trump’s account will be reinstated – enabling him to instantly communicate with his 89 million followers – grew significantly after entrepreneur and self-proclaimed “free speech absolutist” Elon Musk purchased the social media platform for $44 billion on Monday.

    The world’s richest man vowed to make the platform “better than ever” with new features bolstering free speech.

     

     

    But just how much of a free-speech champion the outspoken Tesla and SpaceX boss really is could be put to the test when it comes to deciding what to do about Trump’s account.

    Trump was permanently banned due to a so-called “risk of further incitement of violence” following the Jan. 6 breach of the Capitol.

    While Musk hasn’t specifically addressed plans to continue the ban or overturn it once he takes the reins of the company, he has publicly commented on his feelings toward permanent bans in general.

    During a recent TED interview, he said he would be “very reluctant” to delete posts or permanently ban users who violate the company’s rules.

     

     

     

    Big tech experts so far are betting on Musk reinstating Trump’s account. And while Trump has said he is sticking with his own platform, Truth Social, politicians have been known to change their positions.

    Andrew Selepak, a social media professor at the University of Florida, said that if Trump is allowed back on Twitter, he has “absolutely no doubts” that he will eventually return to his prolific tweeting.

    “There is a very good chance that Trump will be allowed back on,” he said. “And if he is allowed back on, he 100% will do so.”

    Considering Trump boasted 89 million followers on Twitter and has just 1.6 million so far on the relatively new Truth Social, experts don’t see him abandoning such a large audience, especially if he plans to make another run for the White House.

    Selepak said Trump’s political aspirations could dictate what moves both Trump and Musk make when it comes to Twitter.

    If Trump decides to run for another term in 2024, Selepak said Musk won’t want to “limit the voice” or get into “any type of battle” with a person who could ultimately be able to sign executive orders or champion legislation that could hurt his other companies like Tesla or SpaceX.

    Selepak points out that Musk’s companies have enjoyed tax breaks, incentives, and government contracts and he won’t want to risk any existing relationships his other ventures enjoy with the government.

    “If Trump does run, Musk could make the decision to allow him to be back on to not create an enemy with someone who could be in the White House,” he said.

    Because Twitter has a longstanding policy about providing world leaders with a presence on the platform, Selepak said Musk could use that argument to easily reinstate Trump.

    “Musk could make a much stronger argument to users and everyone else, if Trump decides to run, to give him access back to Twitter than giving it unilaterally before then,” he said.

    Ultimately, he believes that Musk’s decision on Trump’s account will come down to what is going to benefit the entrepreneur.

    While Selepak doesn’t believe Trump will be able to stay off Twitter if allowed to return, he said there is still a chance he keeps his word.

    Because Musk will have the ability to call the shots on what is and isn’t allowed on the site, Selepak said Trump may decide he does not want to be “beholden to Musk.”

    Dallas-based marketing expert, Agency Partner’s CMO, Adam Rizzieri agrees that Musk will likely extend the invitation to Trump to return to the platform, calling it a “good business decision for Twitter.”

    But he doesn’t necessarily think Trump should accept — if he is serious about getting Truth Social up and running.

    He likened a Trump Twitter return to the CEO of Coca-Cola being caught drinking Pepsi in public because the two platforms are “extremely similar in form and function” and are competing for the users.

    Stocks tied to Truth Social fell nearly 13% after Musk’s Twitter takeover was announced Monday. On Tuesday, Trump issued a statement highlighting Truth Social as No. 1 among the “Top Free Apps” in the Apple App Store.

    Rizzieri said Trump could use a reactivated Twitter account to promote his own venture. But he cautioned that Trump would have to walk a “very fine line” to do so successfully.

    “He has to ensure that exclusive, value-added insights are added to Truth Social alone, and Twitter must be nothing more than a teaser for whatever content he is sharing to a Truth Social audience,” he said. “Anything less and he could undermine the growth of his own social platform.”

    Rizzieri points out that Truth Social users have doubted Trump’s commitment to the platform because he has only posted once since creating his profile in February. He also noted that Donald Trump Jr. “posts multiple times per waking hour on Twitter,” while he places only two to four posts per day on Truth Social.

    Rather than use Truth Social to promote his appearances and news, Rizzieri said Trump’s updates only seem to reach users via proxy updates from his son’s Twitter account or after broadcasts of weekend rallies on TV outlets.

    Trump told Fox News Monday that he plans to formally join his own network within the next week.

    Still, Rizzieri said Trump’s absence from the platform since its debut has prompted many to question whether they will receive the “direct, real-time access” they had to the former president when he was on Twitter.

    Now that Musk and Trump are competing to promote free speech, he said Truth Social’s team will be forced to “dig deep and more rapidly define a unique value proposition that no one else offers.”

    “Today, they are a light version of Twitter but without the annoying and unfair politically biased censorship,” Rizzieri said. “It’s a great start. But with a guy like Elon Musk vowing to make Twitter ‘great again,’ Truth Social has to be more innovative.”

    As Musk promises to turn Twitter into a “de facto town square,” Selepak said conservatives, who felt their voices were silenced on the platform, will likely return.

    He expects that, even before any major changes are announced or implemented, just the news of Musk being at the helm will prompt many users who backed away from Twitter to “change their mind and come back to start using it again.”

    A group of House Republicans immediately rejoiced at the news Musk would be taking over, calling on the new social media mogul to “free” Trump.

    “Hey, @elonmusk it’s a great week to free @realDonaldTrump,” tweeted the House Republican Conference, which represents 209 lawmakers.

     

     

    If enough “big voices on the right” return, he said the presence of their posts will increase without Musk even having to institute changes to the site’s algorithm, which dictates how users see certain posts on their timelines.

    Musk has proposed making changes to the platform’s algorithm in order to increase trust.

    “Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” he said.

    Whether Musk will be able to eliminate “wokeness” from the platform, however, is what Rizzieri called the “$44 billion question.”

    “Like President Trump, Elon Musk views wokeness as a virus that has infected Big Tech, the mainstream media, and Netflix,” he said. “The common denominator here is an unelected, ruling class of elitists that all march to the beat of their own drum.”

    He said Musk knows that Twitter’s “woke algorithm ignores the mainstream user, giving preference to an out-of-touch class of blue check elites,” referencing the journalists, celebrities, and politicians who are “verified” on the platform.

    In order to protect “American exceptionalism,” by “effectively standing up to wokeness,” Rizzieri said Musk knows he has to “allow for good ideas to circulate without unfair censorship.”

    He believes that, on Musk’s Twitter, “both good and bad ideas will circulate freely – and the best ones will survive.”

    © 2022 Newsmax. All rights reserved.

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

    Make the team at Agency Partner your next call.

  • CBS News: Elon Musk on Why he Wants to Purchase Twitter at a Premium

    CBS News: Elon Musk on Why he Wants to Purchase Twitter at a Premium

    Agency Partner joins CBS Austin

    Elon Musk, one of the world’s richest men, has struck a deal to buy the platform Twitter at $54.20 a share which was accepted Monday. Making the sale worth about $44 billion.

    “Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” Musk stated during his announcement.

    During initial negotiations, our co-founder and CMO Adam Rizzieri was asked by Melanie Torre from CBS Austin on his thoughts on the accusation and what the board of directors at Twitter might think of the deal.

    Adam believes Musk can bring value to Twitter, especially in terms of growth. He points out, that Twitter reported a $221 million loss for 2021—much of that related to a shareholder-waged lawsuit for misleading investors about user growth.

    “I think a guy like him can compel more Americans to go to the platform. I think he can compel more people around the world, in general, to get on the platform,” Adam said.

  • Newsmax: Musk’s Twitter Swerve Positions Him for Hostile Takeover

    Newsmax: Musk’s Twitter Swerve Positions Him for Hostile Takeover

    Originally published on April 13, 2022 at Newsmax.com, Written by Marisa Herman

    In declining a seat on Twitter’s board of directors, experts say billionaire entrepreneur Elon Musk is likely positioning himself to take an even bigger role in the social media platform.

    Just 24 hours after he invested more than $3 billion to secure a 9.2% stake in the company – instantly making him the company’s largest shareholder – it was announced last week that Musk would serve on the company’s board of directors.

    But in a shocking reversal, Twitter CEO Parag Agrawal said Musk had changed his mind – prompting many to question just what Musk’s plans for the company might be if he isn’t using his influence as a board member.

    Because he isn’t serving on the board, Virginia-based marketing expert Eric Alonzi said, Musk is in a “good position to enact a hostile takeover” of the company.

    “He does such radical things he very well could take over Twitter and have a unique communication channel in his portfolio of entrepreneurship,” Alonzi said. “He might try to create a platform with true free speech.”

    Musk’s decision to abandon the plan to join the board could have to do with a financial stipulation that would have limited Musk to owning no more than a 14.9% stake in the company. It could also have to do with something he has been long advocating for on the platform: free speech.

    Dallas-based marketing expert Adam Rizzieri of Agency Partner said Twitter’s leadership team “believed it could tame Musk’s involvement by inviting him to the board with the caveat that he could not own anything more than 14.9% of the company.”

    “But there was more to it,” he said. “That invitation also included conditions that could have forced Elon to be less outspoken, less free in his speech.”

    In ditching the board seat, the Tesla and SpaceX CEO is free to increase his financial stake above that limit or possibly even become the leader of another company.

    Rizzieri points out that Musk owns four times more shares of Twitter than founder Jack Dorsey and has the liquid capital to “do as he pleases,” considering his billionaire status.

    “Out of desire he could choose to buy the entire company, even going so far as to remove it from public trading and take it private,” he said. “This would free up the company from regulatory burdens and allow some truly significant changes to take place.”

    While Rizzieri believes Musk is more focused on his other business ventures, he said he wouldn’t rule out the possibility.

    Andrew Selepak, a social media professor at the University of Florida, agrees that Musk’s decision to turn down a seat on the board of directors is a savvy move that will allow him the freedom to both increase his stake and protect his own presence on the platform.

    Selepak said that the more of a financial interest Musk owns in Twitter, the harder it will become for the company to censor the self-professed free speech advocate – who’s now not only the company’s largest shareholder but even, potentially, an outright owner.

    While a board seat would have certainly afforded Musk a powerful voice, Selepak said he would have been only “one of many voices.”

    “By not taking a seat on the board, he can purchase more of the company and become an even louder voice,” he said. “This gives him the ability to say whatever he wants and not be worried about having his content taken down, or suspended, or de-platformed.”

    According to a new document filed with the Securities and Exchange Commission Monday, in addition to his new financial options, Musk is also able to express his opinions about Twitter freely and is allowed to “change his plans at any time, as he deems appropriate.”

    If he became a director, Musk likely would have to adhere to the board’s corporate governance, which would have required him to act in the best interests of the company and its shareholders.

    Rizzieri said Musk, who “calls it as he sees it, often via a tweet,” didn’t want to bend to the requests of the board.

    Musk also has a history of flouting corporate governance. In 2018, he faced securities fraud charges after inaccurately tweeting that he had secured funding to take Tesla private. He agreed to pay a $20 million fine and step aside as the car manufacturer’s chairman for three years.

    Shortly before Musk’s ownership in Twitter became public, he publicly criticized the platform’s commitment to free speech and even pondered creating his own rival platform, tweeting the musings to his 81 million followers.

    Last month, he created a poll asking his followers whether they believed Twitter adheres to the principle of free speech. An overwhelming majority – 70% of the more than 2 million Twitter voters who chimed in – selected “no.”

    Over the past week, he posted a series of tweets making suggestions for the company, taking jabs at the platform, and even tossing out a few jokes.

    He suggested the company he just sunk millions into was “dying,” considering that celebrities with massive followings, such as Taylor Swift and Justin Bieber, rarely tweet.

    In another snarky post, he suggested deleting the “w” in Twitter in a poll, which garnered support from 57% of his followers.

    He then got into a conversation with former Amazon CEO Jeff Bezos after he asked users whether Twitter’s San Francisco headquarters should be converted into a homeless shelter “since no one shows up anyway.”

    In a way, Selepak said, Musk was sending Twitter’s employees a message that there is a “new sheriff in town,” which he called a “pretty strong move for someone who just purchased into the company.”

    While he also deleted some of his posts, it is unclear what role – if any – they may have played in his decision to walk away from the board seat.

    Agrawal announced Musk’s change of heart in a lengthy statement he shared on his Twitter page. He said he and the board were excited to work with Musk and, even though he isn’t taking his seat on the board, they will “remain open to his input.”

    Alonzi said he wouldn’t be surprised if Musk is just trolling everyone with a “charade,” pointing out he has leveraged tweets about crypto positions that “made him richer” before he ultimately reversed course.

    But even without a clearly defined role, Rizzieri said Musk is already shaking things up.

    He said just the “idea” of Musk’s involvement in Twitter “sent a positive shock to the market, boosting Twitter’s value.”

    “The market knows that Twitter, as is, needs change,” he said.

    Rizzieri said the fact that some of Twitter’s internal team has responded negatively to Musk’s presence in the company shows that those working for the platform are “happy with their woke status quo.”

    “Contrary to boosts in value, an opposite reaction was detected within the emotionally fragile ranks of Twitter’s employee base,” he said.

    He pointed out that some employees flagged Musk’s tweets as “in violation of their HR policies” and asked if Musk would have to adhere to the rules.

    Several current and former employees told The New York Times they were concerned about Musk’s tweets criticizing the company considering he has no knowledge of the internal operations. While many were relieved that he wouldn’t be taking a board seat, they told the newspaper they are fearful of what he could do next.

    “Even without him on the board and without implementing any actual changes to the platform, Musk’s current involvement in the company has put it on the defensive and already prompted the resignation of many of Twitter’s more politically extreme employees,” Rizzieri said. “Already, that’s a positive return on investment for Twitter, its shareholders, and its users.”

    © 2022 Newsmax. All rights reserved.

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

    Make the team at Agency Partner your next call.

  • Newsmax: Musk’s Free Speech Fight May Hit Entrenched Resistance at Twitter

    Newsmax: Musk’s Free Speech Fight May Hit Entrenched Resistance at Twitter

    Originally published on April 6, 2022 at Newsmax.com, Written by Marisa Herman

    It took billionaire entrepreneur Elon Musk fewer than 24 hours to muscle his way onto Twitter’s board of directors after securing a 9.2% stake in the social media platform Monday morning, instantly making him the company’s largest shareholder – and one not content to remain a “passive” investor.

    The Tesla and SpaceX CEO’s nearly $3 billion surprise investment came just weeks after he began increasingly criticizing the platform over a dubious commitment to free speech, at one point even mulling the creation of his own rival platform in posts that went out to his 80 million Twitter followers.

    Before his role on the board was announced Tuesday, Musk was already flexing his fresh influence, asking Twitter users in a poll if they wanted to see the platform add an edit button – a function long desired by users but that the site has never implemented.

    After his board term, which is set to run through 2024, was made public Tuesday, Musk hinted that he would be swiftly pushing for changes.

    “Looking forward to working with Parag & Twitter board to make significant improvements to Twitter in coming months!” Musk said in a tweet, referring to Twitter CEO Parag Agrawal.

    But while social media experts never would have expected Musk to take a backseat role in the operations of a social media platform for which he’s now the largest shareholder, they question just how much of an impact he will actually be able to make considering he’s still not in the driver’s seat of the organization.

    His board seat certainly affords him a degree of influence, but Big Tech experts don’t expect Musk to parlay that into becoming the new CEO of Twitter anytime soon – mostly due to Musk’s preoccupations and interests in his other ventures, which include Tesla, SpaceX, and The Boring Company.

    Tech and media expert Victoria Mendoza, who serves as CEO of MediaPeanut, an online digital media community, said Musk’s investment in Twitter shows he’s, at the very least, banking on an “if you can’t beat ’em, join ’em” strategy in order to have a “voice” in the company.

    Mendoza also doesn’t see Musk taking over as the face of the platform, but she thinks he “definitely wants to be part of the decision-making process,” pointing out he’s unlikely to have “spent that much cash without wanting something out of it.”

    She said Musk’s involvement “could provide a huge headache” for Agrawal if he puts pressure on the company to make changes to its controversial policies on free speech.

    Publicly, Agrawal welcomed Musk to the board tweeting: “Through conversations with Elon in recent weeks, it became clear to us that he would bring great value to our Board.”

    “He’s both a passionate believer and intense critic of the service which is exactly what we need on Twitter, and in the boardroom, to make us stronger in the long-term,” he added.

    But experts question how cordial the relationship will remain.

    Dallas-based marketing and big tech expert Adam Rizzieri noted that Musk’s decision to get involved in Twitter came after founder Jack Dorsey stepped down from the role of CEO and Agrawal took over.

    He said that the move from Dorsey to Agrawal signaled “more of the same” was ahead when it comes to “censorship, unimpressive business growth, and more virtue signaling from a notably progressive, often hypocritical leadership team.”

    Twitter has faced criticism from Musk and conservatives who feel the platform unfairly censors its content and users.

    Last month, Twitter suspended the account of The Babylon Bee, a satirical site, for jokingly naming Rachel Levine, the transgender assistant secretary for health, “Man of the Year.”

    The Babylon Bee’s CEO, Seth Dillon, tweeted that Musk contacted him about the suspension and even “mused on that call that he might need to buy Twitter.”

    Rizzieri said Musk’s decision to invest in Twitter is his attempt to respond to a “societal pain.”

    “This is typical of great entrepreneurs,” he said. “They start with a big problem and then reverse engineer the solution. Society’s problem is that mainstream social media companies unfairly censor free speech, and he believes he can solve that.”

    Society’s problem is that mainstream social media companies unfairly censor free speech…

    Musk’s move on Twitter was well received by conservatives, many of whom saw the investment as the key to stopping the censorship of right-leaning opinions – and potentially even reinstating former President Donald Trump to the platform. Trump was booted off Twitter following the breach of the Capitol on Jan. 6, 2021, due to what the platform called a “risk of further incitement of violence.”

    “Now that @ElonMusk is Twitter’s largest shareholder, it’s time to lift the political censorship,” tweeted Rep. Lauren Boebert, R-Colo. “Oh… and BRING BACK TRUMP!”

    But Twitter on Tuesday made it clear that it still has no plans to reinstate Trump’s account.

    “Twitter is committed to impartiality in the development and enforcement of its policies and rules,” the company told the DailyMail. “Our policy decisions are not determined by the Board or shareholders, and we have no plans to reverse any policy decisions.

    “As always our Board plays an important advisory and feedback role across the entirety of our service. Our day to day operations and decisions are made by Twitter management and employees.”

    Whether or not Musk is ultimately able to end Trump’s Twitter exile, Rep. Jim Banks, R-Ind., tweeted that if Musk could “clean up Twitter and stop online censorship” he would be all for him “taking over the whole damn thing.”

    And if Musk’s tweets are any indication of his plans, free speech policies appear to be a priority.

    He publicly questioned Twitter’s free speech practices in several tweets on March 26. Musk even tweeted a poll on his Twitter account questioning whether Twitter unfairly censors speech.

    “Free speech is essential to a functioning democracy,” he wrote. “Do you believe Twitter rigorously adheres to this principle?”

    An overwhelming majority, 70%, of the more than 2 million Twitter voters who chimed in, selected “no.”

    Rizzieri believes that Musk’s financial interest in the company has to do with his belief that “free speech is essential” and “still cool.”

    “Preserving free speech through social media is a means to an end for him,” Rizzieri said of Musk. “He needs innovation, collaboration, and communication to thrive and promote a marketplace of good ideas. Musk knows that social media plays a big role in facilitating conversations and, with this investment, he’ll promote freedom of speech because he’s passionate about it.”

    While Musk’s vision for Twitter involves creating a “public sphere where you have free and open discussion,” Andrew Selepak, a social media professor at the University of Florida, said that achieving that aim is much “easier said than done.”

    “A free speech zone, no matter what, is still going to have limitations,” he said.

    He points out that Dorsey had been a “huge proponent” of free speech from the platform’s inception, but his initial goals “didn’t happen because there’s a utopian view of what things can be and then there’s the reality.”

    He said Musk will ultimately face the same realities that Dorsey encountered when he set out to create a platform that championed free speech, including the competing viewpoints of employees, other shareholders, and users.

    And even with a board seat and huge financial stake, Selepak said Musk won’t necessarily be able to unilaterally decide to do things such as reinstating Trump’s account.

    “I don’t think people realize that Musk having less than 10 percent of the stock is not going to be this earth-shattering change to the platform,” Selepak said. “Even if he is able to make changes, those changes are going to be limited by the engineers and moderators and everyone who works at the company who are still the same people.”

    While Musk’s ability to influence Twitter’s internal operations remains up for debate, Selepak said Musk’s involvement has already had one major impact – it put Twitter “back in the news.”

    After Trump was suspended from the platform, he said Twitter has been stagnant and was being overshadowed in the news by stories such as the debut of Trump’s Truth Social, the growth of TikTok, and the decline of Facebook.

    “Twitter has not been the social media platform people have talked about,” he said. “People are using it, but not talking about it.”

    Now that Musk is involved, he said “it’s going to be a news story and people are going to be talking about Twitter.”

    © 2022 Newsmax. All rights reserved.

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

    Make the team at Agency Partner your next call.

  • Newsmax: Big Tech, Business Attempt to Punish Russia Could Backfire

    Newsmax: Big Tech, Business Attempt to Punish Russia Could Backfire

    Originally published on March. 11, 2022 at Newsmax.com, Written by Marisa Herman

    A flurry of multinational corporations and U.S.-based Big Tech companies have rushed to declare their own economic war on Russia to punish President Vladimir Putin for his invasion of Ukraine — but some experts fear the offensive will actually embolden the Kremlin.

    Since the Ukraine invasion began three weeks ago, a growing number of Western companies spanning various sectors — banking, retail, entertainment, Big Tech — have suspended or completely severed their presence in Russia.

    While a spate of stringent international sanctions and the closing of airspace to Russian planes has made it difficult for many companies to carry out business as usual in Russia anyway, Atlanta-based marketing and branding expert David Johnson said many companies opted to withdraw from the region to avoid being seen as supportive or even merely neutral amid the military conflict that’s earned Putin global scorn.

    Businesses that opt to cut operations in Russia are currently backed by a majority of Americans and risk losing business in the U.S. and other Western countries if they don’t take a stand. According to a recent Morning Consult survey, more than 75% of Americans support corporations severing Russian business relations.

    “As public pressure grows to pull out of the Russian market, businesses are balancing the desire to protect employees working in Russia against the reputational harm they may suffer by continuing to do business there,” said Wendy Patrick, an attorney, business law lecturer at San Diego State University, and Newsmax insider.

    She points out that when a company decides to sever ties, it is weighing an impact felt by a “range of relevant stakeholders.”

    “Contemporary brand management involves recognizing the risk that unpopular or politically incorrect corporate decisions go viral quickly, and can result in social media-fueled boycotts,” Patrick said.

    But despite winning consumer support at home, Johnson fears that many companies’ departure from Russia will ultimately hurt ordinary people in the country, and possibly even embolden Putin as the nation loses access and connections to the West.

    In response to the growing number of companies pulling out of Russia — a contingent that includes Disney, McDonald’s, Coca-Cola, Pepsi, and Starbucks — Moscow has retaliated by banning U.S.-based social media companies Facebook and Twitter.

    While Putin has managed to control nearly all facets of Russian society since taking charge two decades ago, political expression and non-state media reports could still be found on the internet. That access is fading, however, as Putin reacts to decisions made by TikTok, Netflix, Apple, Samsung, and Microsoft to say “dasvidania” to their business in Russia.

    YouTube, which is owned by Google, blocked all Russian accounts from making money from their videos and barred Russian state television outlets from being shown across Europe. While YouTube and messaging app Telegram are still available, tech experts predict they could be the next communication apps tossed by Russian regulators.

    “Russia is on course, right now, to be North Korea — that isolated,” Johnson said.

    Dallas-based digital marketing and tech expert Adam Rizzieri said he agrees that by pulling American Big Tech out of Russia there is a chance that tensions could escalate.

    Putin’s efforts to shut down the free press, however, have been “mostly futile,” with hackers interrupting Russian state television to share antiwar messaging and news of Russian war crimes against Ukrainians. Elon Musk has also chipped in, offering uncensored internet from space.

    Rizzieri pointed out that, within hours of Russian missiles destroying Ukraine’s internet infrastructure, Musk’s Starlink service arrived on the ground within 48 hours of a Twitter request.

    Without flexing a muscle, Musk used SpaceX to easily, publicly undermine Vladimir Putin,” he said. “Musk has shown how the private sector can be used to mock and undermine global tyrants.”

    But if access to the West diminishes, some fear that Russians will fall further victim to Putin’s propaganda, with no other viewpoint present than one which blames the West – and which could ultimately weaken U.S. influence.

    To compensate for the missing commerce, Rizzieri said Russia will ultimately develop “government-controlled initiatives” via a “parallel market to try and offer the same goods and services that we enjoy here in the U.S.”

    He points out Russia already has Vkontakte, which is essentially just a copy of Facebook.

    “Typically, the quality of a knock-off is substandard and the people always find a way to get the real thing,” Rizzieri said. “Somehow, even authentic Levi jeans found their way into Soviet Russia. Socialist markets always allow for a black market to bring in more desirable goods and services.”

    Johnson believes companies were forced to take an early stand on the Ukraine conflict because it was “brought into everyone’s living room” via social media.

    With the Biden administration initially slow to respond to the growing threat Russia posed to Ukraine, he said multinational companies faced increasing pressure to take a stand from other European countries where they have lucrative contracts.

    Rizzieri believes that Ukraine was the “deal breaker” for businesses because the American public “knows that the Biden administration’s weakness makes them directly complicit.”

    With Americans seeing a “strong, fearless” leader in Ukrainian President Volodymyr Zelenskyy – who is “standing up to what many see as an evil, calculated Vladimir Putin” – he said there is a desire to back Zelenskyy’s example of “strong” leadership.

    The voluntary corporate withdrawal from Russia is also not unprecedented. In the 1980s, 200 major companies pulled out of South Africa in protest of apartheid. At the time, the U.S. slapped South Africa with congressional sanctions.

    When a company decides whether to remove itself from a market over geopolitics, Johnson said they are calculating the cost of making an exit, which is why many of the companies that pulled out of Russia still have a presence in China, which has a long track record of committing human rights abuses against its Uyghur Muslim population.

    But Rizzieri said the fact that the U.S. “business and political establishment continues to protect China and other countries with questionable track records is not OK.”

    “The idea that Americans are comfortable buying oil from Iran is laughable,” he said. “Eventually the private sector has to stand up to the public sector and say ‘enough is enough.’”

    But considering Russia is a “basket case for business,” while China boasts one of the “strongest economies,” Johnson said it is a much easier decision for a company to cut a minor loss by leaving the Russian market than to suffer a devastating blow by exiting China.

    He said the biggest test will be how companies react if China decides to invade Taiwan.

    While businesses are certainly aware of the egregious human rights violations taking place in China, he said “we don’t see [the abuses]” in the same way the Russian war has infiltrated social media feeds nationwide. That is partly because China is digitally isolated from the West, which is what is now taking place in Russia as Putin clamps down.

    So, while Russia inspires companies to take a stand for human rights, it’s “business as usual” for businesses with a presence in Beijing.

    “The big question is, if China goes into Taiwan, will these businesses do the same then?” Johnson said. “That’s when the rubber hits the road. If China invades Taiwan and their bottom line is affected, how do they react?”

    © 2022 Newsmax. All rights reserved.

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

    Make the team at Agency Partner your next call.

  • CMS Wire: Facebook’s Rebranding Embraces the Metaverse, But Not Everyone is Convinced

    CMS Wire: Facebook’s Rebranding Embraces the Metaverse, But Not Everyone is Convinced

    Originally published on Nov. 4, 2021 at CMSWire.com, Written by David Roe
    During the recent Connect 2021 Facebook conference, CEO Mark Zuckerberg introduced Meta. Meta, he told, the audience, is a significant re-branding that brings together all the Facebook apps and technologies under one new company brand. The focus will be to bring the metaverse to life.

    The Facebook Founder’s Letter

    He also explained that the metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together.

    In a Founder’s Letter he went further: “Our mission remains the same — it’s still about bringing people together. Our apps and their brands aren’t changing either. We’re still the company that designs technology around people. But all of our products, including our apps, now share a new vision, to help bring the metaverse to life. And now we have a name that reflects the breadth of what we do.”

    He even pushed the metaverse ahead of the original offering that has generated a business model worth billions. From now on, the letter reads,  we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other service.”

    Premature Rebranding?

    Is that wise though?  No sooner had the conference wrapped then major question marks started appearing in a wide range of posts and articles. Denise Lee Yohn, in the Harvard Business Review, for example, argued that the rebranding as a metaverse-first company is pre-mature at best and even foolish in its attempt to distract from the criticism the company has recently faced in the US and Europe.

    “The metaverse,” she wrote, “is not well-known or understood, so it’s confusing. But the most critical issue with this rebranding is that the new brand has been introduced without any substantive change at the company. She pointed out that Zuckerberg explained that it was time to adopt a new company brand “to encompass everything we do”.

    But that’s just not true, she argued. “The vision behind Meta is still just that, a vision. Facebook’s decision to rebrand is an ill-timed move.” The real problem, she added, is that Facebook is re-branding before its vision is a reality. Right now, social media remains the core of the company’s operations and revenues.

    By adopting a brand name that is based on future potential capabilities and a platform and products that, by Zuckerberg’s own admission, may not be offered for a decade, the company sets itself up to confuse people at best; at worst, it will disappoint people and further degrade their trust in the company. So is the rebranding a mistake?

    Adam Rizzieri, chief marketing officer, at Addison, TX-based Agency Partner Interactive agrees. He believes that the rebrand is premature and even disingenuous. Facebook’s core business is online advertising fueled by user data that it collects on its social media apps.

    This business model is what allowed the company to present an incredibly strong third-quarter earnings report. Social media is exactly what they do. “Yet here we have Mark Zuckerberg trying to distance himself from the business model of social media, in favor of a hypothetical concept of an evolved internet that won’t exist for about 10 years,” he said.

    The ‘Meta’ Name

    Facebook as a company is more than the big blue social media platform. Facebook is also Instagram, WhatsApp, Oculus, Portal, and other hardware devices, Andrew Selepak at the University of Florida, told us. Changing the company name to Meta allows the company to highlight that they are more than one product or service in much the same way Google changed its name to Alphabet and Google became a subsidiary of the company along with their other properties like YouTube.

    “The rebrand to Meta makes business sense especially as Zuckerberg plans to get the company to shift away from focusing on two-dimensional social media platforms to the three-dimensional environment of virtual reality,” he said.

    He argues, however, that Meta is a terrible name for the Facebook rebrand. Facebook is years away from creating the virtual environment that Zuckerberg is promoting and virtual reality has been a long-overpromised idea that has never been realized.

    Although Facebook does have the money, engineers, and resources to put toward creating a true virtual reality environment that is used by more than just tech enthusiasts, they are years away from completing it and even further away from it being adopted by large numbers of people.

    “The Metaverse is currently science fiction rather than science reality and the name is confusing as premature,” he said. “By trying to change the media narrative of the company during a public relations nightmare after the Facebook whistleblower, maybe Metaverse as a name change is a bit appropriate with Zuckerberg as a real-life Marvel supervillain.”

    Addressing Facebook’s Competition

    There are other problems too, according to Chris Apaliski senior director of paid social at Austin-based performance marketing agency Adlucen. Facebook is just responding to the world around it and its own image in the wider social world. Facebook has evolved over the years.

    It started from a limited platform for students to connect to each other and has now turned into a media powerhouse and one of the world’s biggest advertisers. But Facebook still faces threats from competition and needs to shake the image of being the “senior platform” of sorts — with an age demographic that gets older. Rebranding and retaining a focus on the Metaverse enable Facebook to be an early adopter in that space and once again lead the charge in social innovation.

    Apaliski points out that Mark Zuckerberg has talked about being the first into the space and how he believes the metaverse can be the next evolution of the mobile web/web 3.0. He has also expressed the desire to continue to innovate in the AR/VR space, as well, including the Oculus purchase. “The metaverse is the next natural step to create structure over Facebook’s book of companies (FB, IG, WhatsApp, Oculus, etc.) similar to the approach Google wants to take with Alphabet,” he said. “A rebrand enables Facebook leadership to continue to focus on this future.

    There is also significant opportunity for advertisers in the Metaverse and the digital world. “As we look toward these digital evolutions (Metaverse, NFTs, etc) the most innovative companies will get on board. Simply put — advertisers will find their way into anything,” he said.

    What Kind Of Metaverse?

    David ‘Ed’ Edwards is VFX product manager at motion capture leader at UK-based Vicon. He says arguments about whether, or even if, there will be a metaverse is redundant as they are already with us. However, he says the delivery timeline of a single ‘Metaverse’ will be a question of strategic benefit to its prospective creator. If one organization pins its future on this concept and wishes to capitalize on it before anyone else, it could even be unveiled within a couple of years, or even sooner.

    He cites Facebook’s Oculus as a very obvious thing to focus attention on regarding the company’s ambition to pioneer the metaverse, given its significance in the history of VR (and entertainment, more broadly) and the overall nature of its acquisition by Facebook. “I can’t imagine Facebook won’t explore every opportunity available to make Oculus a central part of their metaverse experience to validate that level of investment,” he said. How significant a component it ends up being, I think will ultimately be the consumer’s decision.”

    How Bright Is Meta’s Future?

    The future is not all bright and there are many people that remain unconvinced about Facebook’s rebranding and the metaverse in general. Mike Davis, founder and president of the Internet Accountability Project, and organization that lobbys to make big tech companies accountable for their actions.

    He says the rebranding is Facebook following in the footsteps of Big Tobacco after the industry was exposed for its toxic and deadly impact on society. Philip Morris got caught preying on kids, so they became Altria. Facebook got caught preying on kids, so they became Meta. But consumers and legislators should make no mistake: this is the same company that lies to its users, Congress and government regulators.

    Facebook is also taking a page from the Google playbook when it renamed itself Alphabet to delay antitrust scrutiny and prepare for the day they were inevitably broken up. Facebook is in a crisis of its own making and renaming itself won’t stop Congress and federal law enforcement from updating and enforcing our antitrust laws, according to Davis.

    Final Thoughts

    Many people in the market have yet to come to terms with Facebook’s business model. Arguably, this is why it has been so difficult for lawmakers to adequately regulate the industry and address privacy concerns. “To ask the market to now conceptualize a real-life version of The Matrix is completely unrealistic,” Rizzieri added. “For those who don’t get the business model, they are now more confused and increasingly apathetic to big tech’s dominance. For those who understand the model, the idea of a Facebook-controlled metaverse should be scarier than the latest Halloween movie.

    © 2021 CMS Wire. All rights reserved.

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

    Make the team at Agency Partner your next call.

  • Newsmax: Trump’s Injunction Request Has ‘Strong Basis for Prevailing’

    Newsmax: Trump’s Injunction Request Has ‘Strong Basis for Prevailing’

    Originally published on Newsmax.com, Written by Marisa Herman

    Former President Donald Trump’s lawyers have crafted an “impressive” legal argument that has a strong chance of convincing a judge to compel YouTube to reinstate his channel, according to at least one attorney familiar with the lawsuit.

    In one of his three class-action suits, Trump asked a Florida judge overseeing his case against YouTube to issue a preliminary injunction that would require the company to reinstate his account on the platform, which would allow him to sell merchandise as part of any political fundraising efforts, the New York Post reported.

    Trump’s lawyers say they will file similar requests in the suits against social media giants Facebook and Twitter. Trump’s legal team argues that keeping the former president off of the platforms would cause irreparable harm to Trump as a potential political candidate in the future and the Republican Party overall.

    “This injunction is so important because quite possibly the midterms are on the line here,” said marketing and Big Tech expert Adam Rizzieri.

    Attorney Paul Kamenar, who serves as counsel to the National Legal and Policy Center, said he was “very impressed” with the legal arguments put forward by Trump’s attorneys.

    “The legal issues presented are excellent,” he said. “I expect [the injunction] to be granted either by this court or by the appellate court.”

    Kamenar expects the forthcoming injunction requests to also have a “strong basis for prevailing.” If the judges deny the motions, however, he believes the appellate court would “look favorably on the appeal.”

    In the three separate, yet nearly identical, lawsuits filed last month, Trump claims he has been unlawfully censored by the Big Tech companies. The suits also ask federal judges to overturn the immunity protections afforded to these companies by deeming Section 230 of the Communications Decency Act unconstitutional.

    Under Section 230, Internet companies are largely exempt from liability for the material posted by users. The section permits social media platforms to moderate posts that violate their standards or are obscene – if they act in “good faith.” But many conservatives argue the Big Tech titans have gone out of their way to silence their viewpoints on various politically charged topics.

    Trump was booted off social media platforms for posts and comments he made following the Jan. 6 U.S. Capitol breach. He has been permanently banned from Twitter and is ineligible to return to Facebook for at least two more years. YouTube’s CEO Susan Wojcicki said in March that the video platform would lift its suspension on Trump’s channel when it decides the risk of real-world violence has decreased.

    In announcing his decision to file a motion for preliminary injunction, Trump said he is “fighting back” against “Big Tech’s unlawful and Communist-style censorship.”

    “The American people, and truth itself, are under attack by Big Tech’s unlawful and Communist-style censorship,” he said in a statement. “We filed a historic class action lawsuit because every American deserves to have their First Amendment Rights protected, not destroyed by leftist radicals in Silicon Valley.”

    Since announcing his plan to take on Big Tech, he said more than 85,000 Americans, whose “voices are being silenced and freedoms restricted,” have joined the suit.

    “We must fight back,” Trump said. “They are destroying our Country. There is nothing more important than our right to free speech.”

    Trump filed the suits with the America First Policy Institute, which was founded by former members of his administration.

    The motion for injunctive relief argues that Trump’s First Amendment rights were violated and that YouTube violated Florida’s Deceptive and Unfair Trade Practices Act.

    Kamenar believes that Trump will win on both arguments because Trump’s attorneys crafted a powerful case showing how YouTube is “arbitrarily discriminating against President Trump” with “no rational basis” when compared to how it treats other YouTube users who have been allowed to remain on the platform despite showing violent videos.

    According to Trump’s suit, YouTube removed a video about the Capitol breach from his account on Jan. 6. He was indefinitely suspended from the platform on Jan. 27.

    Kamenar said the motion points out how YouTube violates Florida’s consumer law by unfairly determining who it lets on its platform and who it kicks off.

    “They are arbitrarily applying their reasons in a way that discriminates against Trump and thousands of others conservative voices,” he said.

    AFPI Constitutional Litigation Partnership executive director Katie Sullivan told the New York Post that the social media giants have “inconsistently applied their terms and services and their community standards” and “they censor specific voices and thought so that other users only hear one side of a story.”

    She pointed out that banning Trump from Twitter, but allowing the Taliban to broadcast from the platform as they took over control of Afghanistan is a “perfect example” of the uneven application of rules.

    “I mean that’s just low-hanging fruit right there,” she said.

    Trump railed against Twitter last week for permitting the Taliban’s presence on the platform while his ban continues to stand.

    “It’s disgraceful when you think that you have killers and muggers and dictators and horrible — some horrible dictators and countries, and they’re all on, but the president of the United States, who had hundreds of millions of people, by the way, he gets taken off,” Trump said in a statement.

    Rizzieri said Twitter’s decision to allow the Taliban on the platform while keeping Trump off sends the message that Trump is worse than a regime that has killed Americans, beaten women for showing their faces in public, and conducted public beheadings.

    When you compare the two accounts and realize a former U.S. president, who was supported by at least half of the country, is banned, while a militant regime is still active, Rizzieri said it is “so ridiculous” and the “definition of hypocrisy” – but that hypocrisy runs rampant in Big Tech.

    The lawsuit against YouTube, which also names the CEO of parent company Alphabet as a defendant, additionally claims that the company was forced to ban Trump by Congressional lawmakers, especially Democrats.

    Rizzieri said it won’t be hard for Trump’s legal team to prove there is a “strong link” between Twitter’s leadership team and the White House communication team when it files that motion for an injunction.

    He pointed out that White House press secretary Jen Psaki has said on the record how the White House has an open line of communication with Big Tech companies.

    “We are in regular touch with the social media platforms, and those engagements typically happen through members of our senior staff, but also members of our COVID-19 team,” Psaki told reporters during a July press briefing.

    She added that the White House was “flagging problematic posts for Facebook that spread disinformation.”

    Rizzieri said if Trump’s lawyers can show “with consistency” just how closely tied the White House is with the Big Tech officials who are “making daily censorship decisions,” the case will be a “shoo-in” for Trump and his nine co-plaintiffs.

    © 2021 Newsmax. All rights reserved.

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

    Make the team at Agency Partner your next call.

  • Does Section 230 Enable Social Media Censorship?

    Does Section 230 Enable Social Media Censorship?

    Digital Marketing Insights from Texas’ Hottest Digital Agency

    Section 230 of the Communications Decency Act is endlessly controversial but tremendously important. Originally passed in 1996, the goal is to protect various online websites and forums from malicious activities.

    More specifically, it sets a precedent that an “interactive computer service” cannot be deemed the publisher or speaker of third-party content on its platform (47 U.S.C. § 230). In short, it means that if a user publishes something illegal, let’s say on Facebook, then authorities cannot hold the company responsible. There are exceptions, however, such as when it comes to explicit materials, copyright violations, and federal law violations.

    In recent years, due to political events, media falsehoods, and propagated lies, in many sectors, the law has come under fire. Some have also proposed that it offers big tech companies — like Facebook and Google and other social media platforms — unfair legal protections and absolves them of certain responsibilities. In 2020, President Donald Trump infamously targeted Section 230 and various social media giants, alleging that the law’s overreach needed to be reeled in. The current President, Joe Biden, wants to revoke Section 230 completely.

    To understand why it is so controversial, along with what the law may be doing to offer unfair legal protections, we need to dig a little further.

    What Does Section 230 Have to Do With Big Tech?

    Social media platforms have evolved to be anti-competitive, and in some ways collusive, in undermining business partners, like Amazon’s third-party sellers or competing businesses. An excellent example is an ongoing battle between tech companies and Parler. Regardless of your political affiliation, it’s obvious that big tech has a lot of power over what happens on the internet and how conversations play out.

    To make matters worse, whistleblowers have helped to expose political bias within the major big tech companies, which can infringe upon free speech and first amendment rights.

    So, what does all of this have to do with Section 230? Well, that’s complicated. Because of how broad Section 230’s language is, it is often misinterpreted and may even offer too many protections in some cases, while not enough in others.

    The law expressly allows tech companies like Twitter, Facebook, YouTube (Google), and others to remove content they deem harmful to the public. However, some allege that the companies are removing opposing viewpoints or competitive content, all under the guise of Section 230.

    Does Section 230 Enable Social Media Censorship?

    Taking the idea of collusion and censorship a bit further, some believe that these tech companies are leveraging laws, like Section 230, to suppress the competition and censor various viewpoints and conversations on their platforms that may be inconvenient to them.

    For example, one whistleblower claims that after Facebook acquired Instagram, it slowed down the social network’s “natural growth to benefit Facebook proper.” While that would be considered more of an internal monopolistic problem, it’s certainly still concerning.

    It comes back to a question of trust. Just because these companies can censor certain types of content, language, or discussion, doesn’t necessarily mean they should. If and when they do, how do we know they’re actually suppressing something harmful? Where is the transparency to see whether or not they are holding back the competition, no matter how small?

    Most critically, how do we protect these companies without providing them with too much power over our digital freedoms?

    Can Regulatory Power Promote Competition?

    Many companies preach and discuss the concept of human-centered design, which involves empathy for the end user during development. So, these companies understand the need for empathy, and the importance of their audience and users, including those that may be involved with competing properties. It makes one wonder why this is even a problem?

    Customer happiness and user satisfaction are two of the most important metrics that any business can collect and utilize in today’s market. Wouldn’t that alone breed competition and offer room for smaller firms and organizations to grow?

    The problem is that many of the tech giants are dangerously close to monopolies if they’re not considered one already. Regulations like Section 230, make it possible and legal for them to suppress the competition in rather ingenious ways.

    What’s more, each company handles different aspects of the internet. Google utilizes search and ad-supported content. Facebook leverages organic social media content and exclusive platform ads. Amazon offers a host of services, including web services, on-platform advertisements, media advertisements, and e-commerce support.

    Amending rules and regulations to address each of their services and practices would be remarkably difficult.

    Antitrust laws do exist, but many of them were created long before the internet became what it is today, and they do not touch upon modern aspects, practices, or problems. The same is true for Section 230.

    What Does Big Tech Say?

    Unsurprisingly, affected companies like Facebook propose a more nuanced approach to regulation that treats them as a cross between telecommunications providers and news or media outlets. Zuckerberg, for example, argues that regulation of harmful content is necessary, but the right “framework” should be chosen.

    “Right now there are two frameworks that I think people have for existing industries; there’s like newspapers and existing media, and then there’s the telco-type model, which is ‘the data just flows through you,’ but you’re not going to hold a telco responsible if someone says something harmful on a phone line.”

    Zuckerberg goes on to say that Facebook should be “somewhere in between.”

    Where Do We Go From Here?

    It’s complicated. Very, very complicated. But there is room to improve, and there are answers, no matter how difficult these problems are to address. Anyone who has seen the uncanny ability for these platforms to triangulate on people’s pet issues and personalities should recognize the power they have over society.

    Section 230, and regulations like it, have been amended before and will be amended again, especially since President Biden has voiced his intentions to adjust them. His current idea, to get rid of 230, probably isn’t the best solution either, as it would eliminate protections for a swath of online companies and platforms that host user-generated content.

    The hope is that the language in the law can be modified to reduce anti-competitive violations without throwing it away entirely.

     

    Looking to get your business more active in social media marketing? Not sure where to start? To learn how Agency Partner can help your business, contact us today!

  • Newsmax: Twitter Misinformation & ‘Woke’ MLB Team ‘Sold Out Fan’ in Racial Slur Flap

    Newsmax: Twitter Misinformation & ‘Woke’ MLB Team ‘Sold Out Fan’ in Racial Slur Flap

    Originally published on Newsmax.com, Written by Marisa Herman

    A Colorado Rockies fan who just wanted a family photo with the baseball team’s mascot, Dinger, instead was vilified by the home team and excoriated by countless outlets and social media trolls as a racist.

    During a Sunday game at Coors Field, an unidentified person alerted the Rockies that they thought they heard a fan repeatedly yell a racial slur while Lewis Brinson, a Black outfielder for the visiting Miami Marlins, was batting in the ninth inning.

    As it turns out, the fan wasn’t yelling a racial epithet and was just trying to get the attention of the Rockies’ mascot – a purple triceratops named “Dinger,” who is named after a decades-old, common slang term for a home run.

    But by the time that determination was made and the fan was fully cleared, the damage was done.

    The Rockies issued a statement while still pursuing their own investigation and called the incident disgusting. Tony Clark, a former player who now serves as the executive director of the Major League Baseball Players Association, condemned “the abhorrent racial animus displayed today.” Multiple national media outlets ran with the story under the same framing – as indisputable fact – without independently verifying the allegation.

    Headlines and tweets posted by several heavily trafficked outlets and prominent reporters repeatedly lacked any qualifiers – such as “allegedly” or “purportedly” – to indicate to readers that the accusations had not been confirmed.

    When the team investigation did wrap up, it ultimately found that the unidentified fan was “indeed yelling for Rockies mascot Dinger, in hopes of getting his attention for a photo, and there was never any racial slur that occurred.”

    But that’s likely little consolation for the fan who was “sold out” by the Rockies’ rush to judgement, according to Juda Engelmayer, a crisis manager and president of HeraldPR.

    “They jumped into it,” he said. “But they jumped into it irresponsibly. The team has the responsibility of making sure it is right before they do anything.”

    Engelmayer said the team was probably quick to condemn the alleged incident with the intent to protect its brand and players. He said the team should have waited, however, and said it was not prepared to comment until the investigation concluded.

    “I think the team ultimately did the right thing, but they handled things wrong at first,” he said. “It’s a tricky time we are living in and no one knows how to handle things so they don’t get ‘canceled.’ We are a little too overly sensitive looking for the charlatan, looking for the problem, looking for the sensationalism.”

    Ivan Parron, a sports attorney and sports law professor at Florida International University, said that, even though the Rockies ended up facing a stiff backlash for jumping to conclusions, he isn’t surprised by the initial action taken by the team or the MLBPA.

    “Unfortunately, in the times that we live in, from a sporting organization standpoint, when it comes to crisis management, they are going to err on the side that will have less backlash if they are wrong,” he said. “It’s sad for this individual that he got caught in the middle of this.”

    The sporting world has become the “center of where all of our social issues are laundered through,” Parron said, and that means anything sensational related to sports is “automatically news,” which led to the story going viral almost immediately.

    Parron said the fan may have a legal case if he can prove his reputation was sullied, though, proving damages can be difficult. If he does so, Engelmayer said the Rockies ultimately bear responsibility for accusing the fan.

    “In my field, you say it takes a lifetime to build a reputation and 30 seconds to destroy it,” he said. “This guy’s face has been all over.”

    The fan wasn’t identified in any official statement, however, images of him sitting at the game and calling for the mascot were widely disseminated on social media. While the fan will likely be able to explain the situation to family and friends, Engelmayer said there’s no guarantee the general audience will care – or even hear – about the mix-up.

    “It’s not fair and it’s not right,” he said.

    Digital marketing expert Adam Rizzieri said he “can’t imagine” how that fan is feeling after being accused of such loathsome behavior.

    “I know people who have been canceled for less, literally innocent people.” he said. “It’s what gets people fired and suspended from their jobs. It’s a toxic reality. You never know what can happen to you when you are exposed online.”

    Before the Rockies concluded the investigation, several players, commentators, and reporters brutally ripped the fan for what later turned out to be a misheard word.

    Some quickly walked back their comments after the probe was completed.

    “I personally apologize for jumping to conclusions,” tweeted Adam Jones, a former All-Star player who’s spoken about his own experience being berated by racial taunts from fans while in the outfield. “I felt, and many heard, something vile and nasty. It’s not the case. So I apologize to him and his family. Know when you’re wrong and apologize.”

    But even after the Rockies issued a muted statement clearing the fan of any wrongdoing, social media posts repeating the false racial slur accusation continued to circulate on Twitter and other platforms. Despite social media platforms’ vow to crack down on posts containing “misinformation,” Rizzieri said the truth is it’s “impossible for Twitter to check every post for ‘misinformation.’”

    He said Twitter has acknowledged that it “won’t address all misinformation” and that it gauges what posts it will flag based on the “severity” of the content.

    While labeling a man a racist seems severe enough to garner some sort of action from Twitter, Rizzieri said the “system isn’t designed to protect one person, and that’s a problem.”

    “Twitter is really full of fake news,” he said. “And bad news can spread really, really fast.”

    He said people are more likely to fall for and share fake news because it tends to be more “sensational and emotional.”

    “The real news is just not that interesting,” he said. “A fan yells at a mascot, who cares?”

    Rizzieri added: “People fall for things that aren’t really what they seem. And it’s really a tragedy.”

    © 2021 Newsmax. All rights reserved.

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot! Make the team at Agency Partner your next call.

  • Agency Partner Interactive LLC Ranked As Top 20 SEO Company in Texas

    Agency Partner Interactive LLC Ranked As Top 20 SEO Company in Texas

    DALLAS — August 19, 2021 — Agency Partner Interactive has been recognized as a Top 20 SEO Agency in Texas here in 2021 by DesignRush.

    DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

    Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

    “It’s an honor for our agency to be recognized for our work to help businesses show up on Page 1 by utilizing our SEO expertise. This is especially notable since we are in such a competitive market,” said Adam Rizzieri, Chief Marketing Officer at Agency Partner.

    Agency Partner Interactive has continued to grow its presence in Texas and North America. During this time, the Agency Partner team has focused on hiring subject matter experts and account managers to improve the quality of service on both the web design and digital marketing sides of the company. Despite the occasional growing pain, the agency has maintained a stellar 5.0 out of five stars on Google My Business’ review network.

    Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke technology and marketing expertise.

  • Newsmax: Facebook’s Push Into the Metaverse Is “Next Evolution of the Internet”

    Newsmax: Facebook’s Push Into the Metaverse Is “Next Evolution of the Internet”

    Originally published on Newsmax.com, Written by Marisa Herman
    Imagine attending a packed Trump rally halfway across the country – without leaving your couch. Or meeting the boss for a team strategy session at a café near the foot of the Eiffel Tower without ever crossing an ocean. Unreachable vistas could be a thing of the past as Facebook aims toward the future with the metaverse.

    Tech experts warn, however, that the convergence of real life and fantasy in a metaverse has a dark side that could upend society when it comes to the politics, economics, and policing of the virtual world.

    During a recent earnings call, CEO Mark Zuckerberg pivoted from discussing the company’s current financials to focusing on Facebook’s future. And his plans seemingly turn the plot of numerous science-fiction movies into reality by creating a virtual world for Facebook’s 2.8 billion users.

    Zuckerberg said the social media behemoth plans to become a “metaverse company” and described the new landscape as a “virtual environment where you can be present with people in digital spaces. You can kind of think of this as an embodied internet that you’re inside of rather than just looking at.”

    So, instead of just watching a video of hiking Mount Everest, you could do it — in a sense — either as yourself or a digital avatar version of yourself, feeling all the elements, without leaving home or chancing your own safety. It’s a feat that gamers have been tantalizingly close to experiencing for some time: leaving the real world behind and immersing themselves in a virtual reality.

    “This is the next evolution of the Internet,” said marketing and big tech expert Adam Rizzieri. “And it is already happening. This move toward recognizing the metaverse reflects an inevitability of our time. It’s a reflection of where we are with artificial intelligence and how machines are increasingly intertwined with every second of our physical existence.”

    Tech experts aren’t surprised that Zuckerberg teased the possibility there’s a metaverse on the horizon. Facebook spent $2 billion to purchase Oculus in 2014, which was the company behind virtual reality gaming headsets, and has invested more money and manpower in developing the next wave of tech that fuses virtual reality, augmented reality, and the real world.

    Tech experts say there are several factors that could have fueled the timing of Zuckerberg’s metaverse push:

    1) To get investors hyped about what the future could bring for Facebook — beyond its social media platform — to boost its stock;

    2) To provide a distraction from the big tech crackdown Congress has deployed on platforms such as Facebook;

    3) To give a glimpse into what the future holds when it comes to the next wave of innovation in order to maintain Facebook’s dominant status in the tech sphere.

    Andrew Selepak, a social media professor at the University of Florida, said it was a “pretty big PR move” for Zuckerberg to discuss something that is “far out in the future.” But he said it was also a “great way to shift focus during the current news cycle to something else,” especially as Facebook is taking a beating on Capitol Hill.

    Rizzieri said Facebook is afraid of “being behind.” While it may surprise some, he said Facebook found itself scrambling to catch up with the shift from desktop computers to mobile devices and early versions of the Facebook app were buggy. He believes Zuckerberg’s metaverse push could be rooted in a fear of repeating the same mistake twice.

    Regardless of the motivating factors behind the metaverse push, techies say the Matrix-like environment is already taking over parts of our daily lives.

    “We have been promised virtual reality for years,” Selepak said. “A lot of the beginnings of the technology are here and have been around for some time. It’s what’s next.”

    Selepak points out that people are already using elements of augmented reality when they use apps like Snapchat and Instagram or even put up a virtual background in a Zoom meeting. He said the coronavirus pandemic likely sped along the development of a metaverse that appeals to more than gamers.

    “Virtual reality is just the next step of that virtual meeting,” he said.

    Tyrone Evans Clark, a 3-D game artist and programmer, said gamers have been “super invested in metaverse games,” especially amid the pandemic where people could connect without having to meet in person.

    He expects the metaverse to mirror the real world in many ways, especially when it comes to politics and economics. He said people will form alliances in the metaverse in the same way they do in real life, based on commonalities, like age and interests.

    “Everything will be virtual, including groups that people are already part of in the real world,” he said. “The virtual alliances on a political level will help people understand each other more all around the world, while making explicit agreements and potentially buying and sharing virtual goods amongst themselves.”

    While forms of augmented and virtual reality are already integrated in our daily lives, Selepak points out that just what a defined metaverse will be remains largely unknown. He notes that a major hurdle to overcome for Facebook, and other companies interested in the metaverse, is hardware. Clunky headsets will be a barrier for entry for many who want to test out the alternative world.

    But despite not knowing exactly what a metaverse will look, feel, and sound like, Selepak knows it will likely be a money maker. If the metaverse takes a page out of the gaming world, he said it will feature tons of advertisements and the ability to purchase goods and services in the virtual world that will line the pockets of the company in the real one.

    Not only will Facebook profit financially, Rizzieri said the company would likely become extremely more powerful, especially if it owned all the data associated with users in the metaverse.

    “Do we own our own data or does the metaverse own our data?” Rizzieri asked.

    While the metaverse could provide a lot of advantages for both the user and private sector, he wonders just how much power big tech would relinquish over its metaverse creation.

    “I really wonder what this is going to look like in real life,” Rizzieri said. “While this definitely drops the ‘fiction’ from ‘science fiction,’ it comes with some extremely globalist, new world order type of scary implications.”

    Selepak fears that parts of the metaverse will be dark and even disturbing. He noted the popular virtual world game called “Second Life” made headlines after people used their avatars for acts such as virtual prostitution.

    To avoid illicit activity on the platform, like sex trafficking or drug deals that could be planned in the metaverse for real-life meetups, Selepak said the metaverse will have to be moderated and regulated. Currently, Facebook finds itself in a delicate position regarding moderating and regulating content on its social media platform, and experts say the metaverse would be no different.

    “Once you have people interacting virtually and 2.8 billion people doing it, you will create a virtual surveillance state,” Selepak said. “Facebook will be monitoring everything everyone is doing in this virtual world.”

    While the world will have to wait and see what exactly the metaverse ends up being, Rizzieri said it will ultimately be something we don’t log onto or plug into.

    “One day, we will open our eyes and realize, I am totally combining my physical and digital worlds,” he said. “We aren’t going to have a whole lot of decision making behind whether we adopt the metaverse. It’s just going to hit us, and we are just going to find ourselves in the metaverse.”

    © 2021 Newsmax. All rights reserved.

    Catch Us In the Media

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot! Make the team at Agency Partner your next call.

  • With a Grain of Data: The Changing Face of Social Media

    With a Grain of Data: The Changing Face of Social Media

    Why “Alternative” Media is the New Mainstream

    Social networks like Facebook, Instagram, Twitter, and Youtube may be your go-to tools for marketing content today, due to the majority of attention that they command, but that may not remain the case as alternative platforms promise freer, better, and safer spaces. 
    Below is a list of major new establishments that are threatening mainstream networks, and, following that, an idea of what consumers can expect going forth.social-image
    In a world where data is not only being collected, but alsoside-by-side sold for profit, it’s no surprise that people are opting for providers who treat them as people, not products. It’s not the next thing, but a core value that customers of any industry have always catered to: connection. It’s the “why.”

    The purpose, the mission, the values that a brand stands behind has been and will continue being the driving force behind the building of any community, especially as consumers become smarter, more conscious about who they subscribe to and why. 
    Right now, Google’s Chrome or Apple’s Safari may be set as the default browser on your computer; Facebook and Twitter may be your go-to apps for outreach and engagement; Youtube could be the video platform you use to host and stream, but social media as we know it is evolving as you read this to offer more, include more– even the voices that are unpopular or banned entirely.
    Some would argue that Big Tech has an unwavering monopoly over the market, and that the small business doesn’t have a fair chance at competing unless they’re willing to cooperate, but public opinion has remained ever-evolving and ever-powerful.

    “Every time you spend money, you’re casting a vote for the kind of world you want.”

    Anna Lappe

    A great example of this theory at work is when we vote with our money, or, to be specific, when we’re choosing who to give our data to.

    Following the storming of the United States Capitol, for instance, Parler received nationwide  attention as an alternative to Twitter. It was a hit, especially with conservatives as influential voices like the former president himself, Donald J. Trump, continued to be silenced.
    While Twitter defends their action as a violation of “the company’s policy against the glorification of violence,” some progressive leaders have expressed discomfort with the suppression of speech:

    “…if you’re asking me, do I feel particularly comfortable that the President, the then-President of the United States could not express his views on Twitter? I don’t feel comfortable about that.”

    -Bernie Sanders

    Parler saw an opportunity in marketing itself as the “Free Speech Platform,” but will those efforts count when small businesses are at the mercy of Big Tech? For example, if an iPhone user is curious about the Twitter alternative today and chooses to download the app via their App Store, they can’t do so.

    Why Does This Matter?

    The Twitter vs Parler debate makes for a good case study for those interested in conscious consumerism and how choices made by these tech titans trickle down to the individual, and their lifestyle choices.

    Since everyone and every business is unique, it’s up to the entities alone to discover and develop a social media toolkit that works for them. 

    Questions To Consider:

    • Where is my audience?
    • Where are they most, and least active?
    • Where are we the most, and least active?
    • Am I okay with sharing this data with a third party?

    As you go, try auditing the tools that are at your disposal. Do you have a reason for using Twitter, and not Parler— or vice versa? You may choose to use both, but defining those parameters will help provide clarity, and some direction as to how and where you could be optimizing.

    Here are some notable up and comers to look out for and how they compare to the mainstream platforms:

    MAIN ALT ALT OFFERING
    Twitter Parler Pros:
    Privacy
    Ad-free
    Everyone’s verified
    Size limit increased (1,000 characters)
    Cons:
    Limited exposure
    No fact-checking
    Facebook MeWe Pros: 
    Privacy
    Ad-free
    No Spyware
    Cons:
    Limited exposure
    Costs associated with themes, stickers, page presence, cloud storage, voice and video calls
    Youtube Rumble Pros: 
    Fastest media player
    Free speech protected
    Monetization is higher
    Simpler policies
    Cons: 
    Limited exposure
    Google DuckDuckGo Pros: 
    Data is not traded
    Ads are not targeted
    Searches are anonymous (like you’ve never been there before)
    Cons:
    Meta descriptions are small, almost difficult to understand or read
    Users may find themselves fact-checking with Google anyway
    Search results may turn up limited information
    Slack Discord Pros: 
    Unlimited messaging across all plans
    Unlimited integrations
    Free screen-sharing
    Cons:
    Limited to audio and video

    For some, these benefits may not be benefits at all, but an inconvenience. No spyware is great in theory, but doing away with it means doing away with facial-recognition technology, tracking systems such as your GPS, and other personalized services that make our day-to-day tasks efficient. 

    Perhaps the real conversation to have here is whether we’re ready to give up comfort and convenience for privacy, or better yet, if it’s possible to have the best of both worlds with alternative media. 

    Take Control of Your Feed

    Whatever the case is for you, we aim to inform. Algorithms and features are constantly changing, so it’s important that you’re consulting and confirming with the experts to stay true to your potential.
    Agency Partner’s award-winning team would be more than happy to sit down and develop an online strategy with you.

  • Newsmax: “Trump Facebook Ban Upheld”

    Newsmax: “Trump Facebook Ban Upheld”

    Trump Beats Facebook No Matter How Panel Rules, Experts Say
    Originally published on Newsmax.com, Written by Marisa Herman

    A panel stocked with anonymous content-moderation “judges” upheld Facebook’s ban of former President Donald Trump while also leaving the door open slightly to have that ruling revised in six months, but no matter what the group ruled, Trump was poised to claim victory – as the vindicated or the victim.

    The social media giant, which froze Trump’s account in the wake of the Jan. 6 U.S. Capitol breach, cited a pair of Trump posts as having violated Facebook rules and Facebook CEO Mark Zuckerberg claimed Trump’s posts were meant to “undermine the peaceful and lawful transition of power to his elected successor, Joe Biden.”

    But while Twitter – which suspended Trump on Jan. 6 and booted him from the platform Jan. 8 – acted quickly, Facebook waited until Jan. 21 to announce that the company’s oversight board would render Trump’s ultimate Facebook fate — though that board then kicked the can down the road a bit more on Wednesday morning. The determination by the board also applies to Instagram, which is owned by Facebook.

    Few of those experts and analysts who’d been hotly watching the drama play out pretended to know which way the board would rule before the odd 9 a.m. decision – but they all acknowledged how momentous the decision was likely to end up being.

    “It’s a big day,” said Andrew Selepak, a social media professor at the University of Florida. “The oversight board is looking at something of great significance. This is obviously something that is vastly different from any decision they have made in the past in terms of size and scope.”

    Dallas-based digital marketing expert Adam Rizzieri said the board’s verdict was a tossup.

    “It really is a coin toss,” he said. “I give it a 50/50.”

    If Trump was reinstated, Selepak predicted the president would do a “victory lap” of vindication against big tech and pressure other platforms that banned him to follow Facebook’s lead.

    Aside from Twitter, Trump was also booted from other popular platforms, including Twitch, Snapchat and YouTube. On Tuesday evening, his website launched a new page that allowed one-way communication – in real time – from the 45th president at donaldjtrump.com/desk. Notably, Trump’s posts have a social share tool that allows users to push the messages onto Facebook and Twitter.

    But the ban being upheld, however, may have represented an even bigger win for Trump.
    Selepak expects a Republican-led backlash to be launched against big tech, which has been increasingly accused of silencing conservative voices.

    “Being deplatformed makes Trump a victim of social media and gives him a greater voice against it than if he was simply allowed back on,” Selepak said.

    Rizzieri agreed that a decision upholding the ban could add “much fuel to the fire” that already exists when it comes to creating new social media platforms and placing more scrutiny on big tech, in general.

    And though Twitter “permanently” banned Trump months ago and YouTube CEO Susan Wojcicki said in March that the video platform would reactivate Trump’s account only when it was “safe” to do so, those sites and others may be pressured to quickly re-evaluate their decisions if Facebook goes against the grain six months from now, when the company is due to reevaluate its decision.

    “If Facebook indicates that they are going to allow him access to his accounts again, it will be very difficult for Twitter, Snapchat, and YouTube to say we are still not,” Selepak said.

    Facebook created its 20-member oversight board through an endowment it funded. The board and its bylaws were put in place last year, and members come from different countries and a range of professional backgrounds – including lawyers, human-rights advocates, former politicians, and journalists.

    In the big picture, the board is tasked with determining whether Facebook correctly followed its policies in either leaving up or taking down content or accounts from the platform. Cases, which are either referred to the board by Facebook or from an individual user via a petition, are reviewed and adjudicated by five of the members.

    The group of five who render the decision remain secret.

    Once the small anonymous group comes to an agreement, their decision must be approved by a majority of the full board. In the case of a major disagreement, the process restarts under a new panel.

    Once a ruling is reached, it’s binding, and Facebook has agreed to abide by the panel’s decision. The board may also recommend policies for Facebook to implement. But in the case of proposed rule changes, it’s up to Facebook officials to decide if new policies – or changes to existing rules – should be enacted.

    “Irrespective of the decision, Facebook is looking to the committee for a policy recommendation on how they will ban or not ban world leaders moving forward,” Rizzieri said. “That gives the company the ability to say how they will make decisions moving forward.”

    One thing social media experts do agree on is that, no matter which way the ruling goes, there will be plenty of scrutiny over the faceless group rendering the decision.

    Rizzieri said while the oversight board’s members are generally respectable, educated, and influential people, the fact that only five total members are American could cause pushback. The interpretation of free speech varies among countries – but Facebook is based in America.

    “Do we really want decisions that influence how we view free speech determined by this ‘social media supreme court’ that isn’t fully American?” Rizzieri said. “We really have no idea what might influence someone from a totally different country to make a decision about a policy or law.”

    So far, the board has mostly reviewed posts made by users that most people don’t know. But in this case, the board was tasked with determining the fate of a former U.S. president who had some 35 million followers when his account was suspended and may run again for the highest office in the land in 2024.

    Rizzieri said the board considered the following questions during its deliberations:

    • Did the content violate Facebook’s policies?
    • Did the removal of the content respect human rights standards like freedom of expression?
    • What was the intent behind the post?
    • Did the user understand Facebook’s terms and rules?

    He said the board also takes into consideration nuances of the language used in the post and any surrounding context. It also took some time to review the more than 9,000 public comments that users submitted about the case.

    In fact, that flood of public comments led the board to delay its original 90-day deadline to decide Trump’s fate.
    Initial rulings issued by the oversight board earlier this year indicated they weren’t afraid to overturn Facebook’s content-moderation decisions. The board has overturned decisions in five of the seven cases it has ruled on so far.

    “This independent oversight board is not a bobblehead nodding an affirmation for what Facebook is doing, just looking at how they judged their first five cases,” Rizzieri said.

    Despite that demonstrated independence, if Selepak had to place a bet, he wagered the ban would be upheld.
    “If I was to place some Las Vegas bet on it, the easiest thing for the board to do is uphold the deplatforming now that [Trump] is a private citizen,” he said. “What is the justification for lifting the ban? Allowing a private citizen the ability to go back on social media because he has a large following?”

    Because Trump is now a private citizen, Selepak said Facebook can more easily justify its decision to uphold the ban by arguing he isn’t entitled to the same leeway as a sitting world leader.

    Rizzieri completely disagrees. He saw a decision that allowed Trump to rejoin Facebook as the “path of least resistance.”

    “If the decision is one that says we are going to keep Trump off of Facebook and uphold the ban, there will be a lot of attention on who is on that oversight board,” he said.

    And if Trump does choose to run for office again, Facebook could be forced to reconsider any ban that may be in place at that time. The company has pledged to not limit the voice of any candidate running for office.

    Facebook has typically adhered to its policy of not removing a world leader or sitting official from the platform. But it has taken down posts and suspended accounts of sitting world leaders such as Brazilian President Jair Bolsonaro and Iran’s Supreme Leader Ali Khamenei.

    Rizzieri believes there is “no way” Facebook could sustain its ban if Trump were on the ticket in 2024 or became president in 2025.

    A new Florida bill, which is expected to be signed into law by Republican Gov. Ron DeSantis, would actually fine social media companies that knowingly deplatform a political candidate. Under the proposed law, suspensions up to 14 days for rule violations would be allowed, however, and posts that break any terms of service could be deleted.

    But the state’s elections commission would be able to fine a social media company $250,000 a day for statewide candidates and $25,000 a day for other candidates if a company’s actions are found to violate the law.

    Even if Trump’s account was reinstated, regardless of whether or not he is running for office, Selepak noted he could have faced other sanctions, such as seeing a dip in his posts’ reach.

    “There is no guarantee [Facebook] wouldn’t ‘shadow ban’ him or put warning labels on posts and limit his reach and voice,” he said. “These tech companies are very powerful because they can limit anyone’s voice.”

    Even if Facebook did reinstate Trump and then use its algorithm to limit the reach of the former president’s posts, it’s something that Selepak said is very difficult to prove is taking place because users have no ability to “look under the hood” to see how the platform operates internally.

    “They have the ability through their platforms to downgrade the posts,” he said. “They can do whatever they want to limit the reach of his posts using their algorithm. Posts may not get the reach they had in the past.”

    Regardless of the outcome, Rizzieri said big tech can expect Congress to make some noise about how social media companies make content moderation decisions.

    Already, there have been several attempts to look at Section 230 of the Communications Decency Act of 1996, which gives social media companies immunity from liability, from lawmakers on both sides of the aisle. Democrats want to go after the protection in order to curb the spread of what they say is disinformation, while Republicans rail against alleged censorship.

    “Weekly, there is a new effort to overhaul, rewrite, or undercut Section 230,” Rizzieri said. “There is bipartisan support for a change to the overall system, but there hasn’t been a perfect solution proposed.

    “Whether Trump is allowed back on Facebook or the ban is upheld, some sort of regulation is inevitable. The real question is: To what extent?”

    © 2021 Newsmax. All rights reserved.

    Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

    If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot! Make the team at Agency Partner your next call.

  • ABC and CBS News: Should Big Brands Be Marketing The COVID-19 Vaccine?

    ABC and CBS News: Should Big Brands Be Marketing The COVID-19 Vaccine?

    Should Companies Advertise the New COVID Vaccines?
    60% Of Americans Say It’s An Obligation – Businesses and Health Marketing

    A growing number of iconic American brands are utilizing marketing campaigns to create awareness about the coronavirus vaccine. This comes at the same time that 40% of Americans have expressed hesitations about getting the shot themselves. Of the 60% of Americans that feel more positive about the vaccine, a Harris Poll indicates that people believe that big brands have an “obligation” to encourage vaccination. But is that really the right thing to do? 

    Big Brands Are Here To Help Officials Bridge A Credibility Gap

    It’s a fact that President Trump’s Operation Warp Speed enabled a record-breaking speed of development and access to this vaccine. Along the way, the cure to this pandemic has been severely politicized, resulting in significant public mistrust. Contradictory statements from Dr. Fauci in respect of mask mandates and their effectiveness are just one example. The public witnessed Vice President Harris bad-mouth the vaccine in October, adding more fuel to the fire of naysayers.

    Today, these same people that were against Trump’s vaccine efforts are now the ones that are working to claim credit for the success of Operation Warp Speed. Part of this is why data shows that the public has lost its confidence in public health and governmental officials. That’s why vaccine promoters have passed the torch to the private sector for help in achieving herd immunity.

    To Overcome An Objection, Marketers Have To Know What They Are

    Of the 40% of Americans who have hesitations about the covid vaccine, 22% of these people say that they’ll “never” get the vaccine and 18% of them said, “maybe but not right now.” While it’s true that about 12% of all Americans are life-long “anti-vaxxers,” mostly citing religious reasons, the public and private elites have made it a goal to convert all of the “maybes” and at least half of the “nevers.” Of those with hesitations, the consistent concerns boil down to questions of side effects that may uniquely impact pregnancies, cancer treatment, and auto-immune disorders. 

    So how do government health officials work to influence those 40 percenters to achieve herd immunity? What is the right way to answer obvious mistrust and vaccine hesitancy? So far big brands and government health officials have done very little to explicitly address these concerns. 

    Agency Partner CMO Adam Rizzieri joins LaMyiah Harvel of ABC News

    Customer Testimonials & Case Studies: Specificity Drives Believability

    Today we’re seeing an effort from big brands to influence American culture in such a way that makes the vaccine seem “cool,” while also allowing them to present as empathetic. Walgreens partnered up with celebrity John Legend in their “This Is Our Shot” commercial, flashing a montage of togetherness. Sam Adams and Budweiser, similarly, have done the same with visions of barbecues, sporting events, and friendship.

    Most Americans appreciate the nostalgia of good times past while hoping for good times ahead, but in the immediate future, polls indicate that the public would respond better to more education and less indoctrination. 

    The Strategic Minds Behind These Campaigns

    The strategy behind much of the big brand advertising that we’re seeing comes from the collective decision-making of the Ad Council, a public interest ad association that runs more than 30 public service campaigns a year. The Ad Council is a non-profit organization that is funded by hundreds of millions of dollars in donations that often come from the government and the same big brands that fill its 144-person board of directors. 

    About the Ad Council

     

     

    The Ad Council was formed in 1942 to support President Roosevelt’s “Buy War Bonds” and “Loose Lips Sink Ships” campaigns, and the nonprofit has been the force behind Smokey Bear’s “Only You Can Prevent Wildfires” and the “Friends Don’t Let Friends Drive Drunk” campaigns. Today, their more recognizable ads target the dangers of vaping and Alzheimer’s awareness.

    Since October of 2020, the Ad Council has been working on its covid vaccine campaign and its first spot aired on Feb 24, 2021. 

    Notable is the fact that marketing executives from Pfizer and Johnson & Johnson are on the board. Questionable is the fact that in November of 2020, the Ad Council worked with the Covid Collaborative to announce a $50 million fundraising goal before any vaccine had even been authorized.

    Big Brands, the Air Game, and Vaccine Advertising

    Walgreens, Sam Adams, Budweiser, and Google are similarly encouraging people to get the vaccine so that things can get back to normal.  What we’re seeing from these big brands is called the air game — Big brands are utilizing big budgets to buy air time that is designed to influence the public.  

    Prior to the Ad Council’s involvement, much of the big brand advertising was more specific to how these brands can support people through hard times. Since the 2020 presidential election, Google transitioned from advertising how their platform can support small businesses during the lockdowns, to advertising how their search engine could be used as a fact-finding resource for covid-related, individual research. 

    When case rates began to diminish and economies started to reopen, the simple message was one of implied responsibility: “it’s up to you to be curious and seek understanding.” Today, these brands are much more direct in saying: “get the shot so we can get back to normal.” 

    Many of these ads seem to have the same message and almost identical taglines. This is not a coincidence.

    This is likely because the decision-making was largely decided on by the collective mind of the Ad Council. In respect of vaccine marketing, the Ad Council functions as a megaphone for the White House, just as it did under President Roosevelt in 1942. Also, this is not their first rodeo. The Ad Council helped to create awareness for the polio vaccine in the late 1950s and more recently, in the 1990s it worked to spark more activity in the fight against the AIDS virus.

    The Bottom Line Of This Health Marketing Effort

    These ads are likely to generate greater reward than risk for big brands – but the true measure is not going to be the attainment of herd immunity. For these companies, it will be revenue growth. These campaigns help these brands stay relevant and in context with the American public without leaning into other more polarizing social topics. 

    With that said, these efforts are unlikely to directly influence vaccine adoption.

    Americans that are on the fence want credible case studies and don’t care if John Legend and Sam Adams are trying to make the vaccine “cool.” Though these ads may be evocative, they do not contain the substance that nearly half of Americans are waiting for. Women that are pregnant want to hear from other women that have been in their shoes and received the shot. Cancer survivors and patients want the same. 

    If Not Directly, The Ads Will Indirectly Support Vaccine Adoption

    It is possible that the ads will indirectly influence vaccine adoption.

    The 60% of Americans that support vaccine advertising are slowly becoming cheerleaders and evangelists for the shot. Big brands, in fact, are succeeding at making the vaccine cool and social media platforms like Facebook have gone so far as to offer custom profile frames that say “I Got My COVID-19 Vaccine. We Can Do This.” This sort of momentum creates a social atmosphere that may open the “maybes” up to the idea of vaccination, but only over a slow period of time.

    Health Marketing Takes Time, And America Is On Track

    With or without these ads, herd immunity is likely to be achieved by or before the summer at our current pace. That’s why these ads pose such a low risk to major advertisers.

    According to the CDC, as of May 3, 2021, 44.3% of the US population has received at least one vaccine shot, and over a third of Americans are fully vaccinated. Of those who are not yet vaccinated or who have naturally defeated the illness, many Americans may have the covid antibodies and not be included in the official immunity data. Looking closer at the age data, almost 60% of all adults and nearly 83% of all Americans over 65 years of age are vaccinated. 

    Are You Struggling With Your Own Marketing Decisions?

    Agency Partner’s award-winning team helps businesses grow. Every brand is a little different and in 2021, access to real-time data and digital tools allow top-performing companies to offer personalized, value-based customer interactions. We utilize the power of digital marketing to measure customer behavior, test advertising concepts and optimize a marketing budget around a specific set of business goals.

    If your business is looking to utilize a digital marketing strategy to acquire new customers with Pay Per Click, Email Marketing, Social Media, and other online marketing tactics, make the team at Agency Partner your next call.


    Author: S. Adam Rizzieri
    Co-founder & Chief Marketing Officer // Agency Partner Interactive

     

  • Are Small Businesses at the Mercy of Big Tech?

    Are Small Businesses at the Mercy of Big Tech?

    Short Answer: Yes.

    We all experience the web in different ways, but what happens when the web outsmarts us?

    Where there’s a problem, there’s someone out there with a solution, or an idea of some magnitude that requires nurturing, maybe they need access to the right resources before they can move to the development phase. Big Tech offers that, and more; yet “Do they really?” is the question on Congress’ floor.

    Over the last decade, there has been growing concern surrounding large tech companies and their anti-competitive practices, like buying out the small guy with rivaling potential. Why would a company as big as Facebook, for instance, need Instagram? Did they have a good enough reason for the merge, and can they prove their intentions weren’t to stifle the opposition?

    The U.S. government is shifting that burden off of themselves and onto these tech titans, with Sen. Amy Klobuchar (D-MN) spearheading the effort.

    “When you start deliberately buying up what we call nascent competitors for the purpose of dominating the market, then you stop that innovation that might develop,” said the newly appointed chair of the Senate Judiciary Committee’s Antitrust Subcommittee. “No one has a chance of having a new product when they buy them all up and are the monopoly provider.”

    Klobuchar’s bill seeks to revamp present antitrust laws that have been, in her perspective, ignoring the needs of the modern day consumer.

    The Past

    In truth, these laws were made decades and decades ago to combat the issue of corruption in business and politics. Big firms in the late 1800’s and early 1900’s would consolidate and form one giant entity called a “trust” company, an example of this being the oil industry that merged into Standard Oil Trust, or the tobacco industry coming together to represent the American Tobacco Company. As these enormous trusts banded together, so did their bank accounts.

    The real problem wasn’t that they were rolling in dough, it was the threat that their partnership posed to entrepreneurship and competition, not to mention their growing influence over government affairs.

    The Present

    But where this concern once existed with retail, it has now permeated across a market that is digital, a territory that, to note, won’t be as easy to regulate, especially if Big Tech has also contributed to the success of many of those consumers.

    Facebook makes for a good example as very recently the Federal Trade Commission and 48 attorneys general called for the tech giant to be broken up, alleging that the company was “suppressing, neutralizing, and deterring serious competitive threats” in order to establish more dominance online.

    On the other hand and in their defense, Facebook has brought about much needed exposure to the smaller players, especially during the pandemic. If anything, the number of users soared as business owners everywhere were forced to get creative. There’s a whole hub of tools that the social network has made available, for free, from taking your store online to making consumer data work in your favor.

    And studies from Pew Research Center report that roughly eight-in-ten adults go online daily, with three-in-ten of them being constantly plugged into the world of social media a reach that exists in plain, virtual view for anyone looking to capitalize on that. It gets more tedious when we factor in the role that artificial intelligence plays in accessing, storing, even selling consumer data.

    As Big Tech continues to expand, so does their power and influence over the individual and the economy:

    Consider the effects that a casual tweet from the “Technoking” Elon Musk had over the market back in February, to be able to make money with “One word: Doge.”

    Or consider Amazon, and the convenience it brings for both buyers and sellers everywhere. For the consumer, there are more options and cheaper buys; for retailers, there are cuts to overhead costs and the hassle-free experience of delivery. It’s an empowering platform, until, as critics of the retail giant bring up, the math paints a different story.

    According to a study done by ProPublica in 2016, Amazon’s search engine algorithm was set up to bury bargains from independent merchants and utilize sales data to decide which products to create their own versions of, ultimately competing with the very sellers that operated on the platform.

    The Effects On SMBs

    Scott Galloway, a professor at NYU’s Stern School of Business and author of The Four, a book about digital monopolies, warns of this developing concentration of power that Big Tech has and how it’s the reason for “infanticide” in small firms. “If they’re not stopping (innovation), they’re the main cause behind the slowdown in American startup creation.”

    While Congress has been more willing to have the conversation, the pace at which technology is taking over has only accelerated. Some would argue that this gap between inaction and action, respectively, is increasingly killing the economy. By the time any legislation is passed, statistics suggest there’ll be more casualties on the enterprise front.

    Maybe another question to consider here is whether there needs to be any government intervention at all.

    When these leading tech companies are offering immediate access to vast markets, ability to target ads, budget-friendly and reliable infrastructure, why would startups want to look anywhere else when the framework has already been laid out for them? Developers can reach hundreds of millions of customers overnight via Apple’s and Google’s app store; brands can rent out Amazon’s and Google’s cloud-computing power; Facebook and Instagram might be the smoothest, cost-effective marketing tool in the history of everdom.

    That also explains why Congress has yet to come to a consensus over this matter; it’s no easy feat to go against Big Tech, and then there’s the problem of whether our legislators are intellectually equipped to be making those decisions for users of technology.

    The Future

    One thing is for certain: the small business owner can use more support.

    Is the answer here to break companies up? Should they be prevented from buying out up-and-coming ventures, just because they have the capital to do so? Whatever comes of the resolution, Klobuchar’s antitrust bill may be a better place to start than any.

    For a market to remain a breeding ground for exploration and innovation, it’s essential that there’s the room and the resources there to foster those ideas.

    It might be safe to say that Big Tech is much like that room, a Pandora’s box that’s full of the bells and whistles that appeal to many of its clients, but a box is also just a box: it’s restrictive. And Klobucar’s proposal to put more resources toward smaller agencies could be the backbone that the entrepreneurial spirit of today needs.

    As she puts it,

    “You can’t take on trillion dollar companies with bandaids and duct tape.”

    Work With A Reputable Web Agency

    Agency Partner Interactive is a world-renowned web agency that empowers many of its users to lead with more autonomy in the field. To learn more about how we can help you, call us today at  (877) 682-2012 or contact Agency Partner for more information.

  • ABC News: Trumpbook? Donald Trump To Launch Social Media Network By Summer 2021

    ABC News: Trumpbook? Donald Trump To Launch Social Media Network By Summer 2021

    No Surprise To Marketers or Free Speech Advocates

    Prior to being banned from mainstream social media platforms, President Trump maintained one of the largest social media followings in the world.

    As of January 2021, @realDonaldTrump had 128% more Twitter followers than the total number of monthly active users in the United States. While there are just 69.3 million Twitter users in the United States, Donald Trump counted 88.9 million followers in total. This compares to then President-Elect Joe Biden’s 7.9 million Twitter followers.

    Across all of the mainstream social media platforms, Trump’s pre-ban social following totaled around 151.42 million followers.

     

    President Trump’s Social Media Following As Of Jan 2021

    Platform Trump’s Followers Total US Users (Monthly Active) Trump’s Following Compared to % of Monthly Active Users in US Trump’s Following Compared to % of Monthly Active Users in World
    Twitter 88.9 million 69.3 million 128.28% 26.9%
    Facebook 35.25 million 190 million 18.55% 1.31%
    Instagram 24.5 million 112 million 31.47% 3.28%
    YouTube 2.77 million 126 million 2.2% 0.15%

    Not counted in this measure are followers and/or subscribers from Spotify, Snapchat, Reddit, and Twitch. The aggregate of those is a big number as well!

    By the first week of January 2021 and immediately following the tragic breach at the US Capitol building, rampant media bias and general public hysteria resulted in a direct attack on the First Amendment, leading to Trump and notable others being banned from social media.

    Many social media users and news commentators referred to this as the #TwitterPurge but the general attack on diverse thoughts and ideas stretched far beyond Twitter.

    https://twitter.com/RealCandaceO/status/1347984418338701314?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1347984418338701314%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish.twitter.com%2F

     

    List of Major Tech Companies Banning Donald Trump

    Company Comment
    Reddit “Reddit’s site-wide policies prohibit content that promotes hate, or encourages, glorifies, incites, or calls for violence against groups of people or individuals. In accordance with this, we have been proactively reaching out to moderators to remind them of our policies and to offer support or resources as needed.”
    Twitch “In light of yesterday’s shocking attack on the Capitol, we have disabled President Trump’s Twitch channel. Given the current extraordinary circumstances and the President’s incendiary rhetoric, we believe this is a necessary step to protect our community and prevent Twitch from being used to incite further violence.”
    Shopify “Shopify does not tolerate actions that incite violence. Based on recent events, we have determined that the actions by President Donald J. Trump violate our Acceptable Use Policy, which prohibits promotion or support of organizations, platforms or people that threaten or condone violence to further a cause. As a result, we have terminated stores affiliated with President Trump.”
    Twitter “After close review of recent Tweets from the @realDonaldTrump account and the context around them we have permanently suspended the account due to the risk of further incitement of violence.”
    Google “In order to protect user safety on Google Play, our longstanding policies require that apps displaying user-generated content have moderation policies and enforcement that removes egregious content like posts that incite violence.”
    YouTube “Due to the extraordinary events that transpired yesterday, and given that the election results have been certified, any channel posting new videos with these false claims in violation of our policies will now receive a strike, a penalty which temporarily restricts uploading or live-streaming. Channels that receive three strikes in the same 90-day period will be permanently removed from YouTube.” – Alex Joseph
    Facebook “We believe the risks of allowing the President to continue to use our service during this period are simply too great.” – Mark Zuckerberg
    Instagram “We believe the risks of allowing the President to continue to use our service during this period are simply too great.” – Mark Zuckerberg
    Snapchat “We can confirm that earlier today we locked President Trump’s Snapchat account.” – Rachel Racusen
    Stripe No official comment.

     

    The fact is that cancellation activity stretched far beyond that of the former president. Accounts such as the whistleblower group Project Veritas were impacted after exposing a video of Facebook executive Guy Rosen discussing a “system” of being able to “freeze commenting” on threads that were flagged as undesirable.

    This happened just weeks after Project Veritas leaked an internal video of Twitter CEO Jack Dorsey suggesting that the Trump ban would stretch far beyond just the one account. He was not lying about that. Over 70,000 Twitter accounts were booted from the platform.

    twitter-page

    Now, more than two months since Joe Biden was inaugurated as the 46th and current president of the United States, President Trump still has not resumed his usual social media activities.

    “…if you’re asking me, do I feel particularly comfortable that the President, the then-President of the United States could not express his views on Twitter? I don’t feel comfortable about that.”

    -Bernie Sanders

    But life is about grabbing the bull by the horns, right? Things seem to be heading that way now for the former president.

    In a statement by long-time Trump aide Jason Miller, Fox News was notified that the 45th president would soon launch his own social media service in “two to three months.” So with that in mind, what are we to expect?

    Trump’s Social Media Communication Style Preference

    The president’s adversarial relationship with mainstream news outlets and a general lack of faith in receiving fair and balanced coverage from organizations like CNN and MSNBC drove him toward sharing his unedited truths in the form of tweets.

    Twitter, being as it is a microblogging service, has been known as the SMS of the internet. It is a short messaging service that allows users to easily comment on trending topics and President Trump was exceptionally active on this social platform compared to the rest.

    He had access to over a quarter of all Twitter users across the world and with 88.9 million followers, he had more followers than the total of all US Twitter users. The former president’s following consisted of friends, foes, and journalists that looked to his social media activity as an indicator of what was to come.

    Also, tweets are limited to 280 characters so they force you to be succinct and don’t require a major investment of time to get your point across. This is a perfect social outlet for an extremely busy person like the former president.

    Market Validation At Parler’s Expense?

    Market validation is a process of introducing a product concept, such as a microblog, to a target market to learn whether or not the idea would be acceptable.

    The Parler app proved that a competing microblog could attract a healthy and stable user base, having topped the App Store and Google Play, gaining millions of new users between October and December of 2020. Had Apple, Google, and Amazon not teamed up to strongly handicap Parler’s future success, the new app would have continued its strong growth trajectory.

    If the concept here is to introduce a Twitter competitor, knowing that it was Trump’s preferred outlet, then the Parler startup team basically already did that!

    If there is any substance to this story at all, we anticipate some sort of newer, freer Twitter varietal. You might go so far as to call it a stronger, more connected Parler.

    The Tactical Steps That Could Launch a Platform By Summer 2021

    The timeline of “2 to 3 months” is an extremely aggressive timeline. To make that sort of schedule a reality, that rules out 1 of 3 of the more common ways to develop a social media app. The ways to go about this are:

    1. Custom Application Development – build it from scratch!
    2. Customize and White Label a Pre-existing Template – quick but limiting.
    3. Buy An Existing Application – then make it yours!

    Because of the accelerated timeline, for the sake of argument let’s rule out “Custom Application Development” as a path forward for the former president. Because we know that the former president is going to want to customize and have control over the features and functionalities of the new social platform, it is probably a safe assumption that we can rule out option two as well.

    So what does that leave us with?

    Donald Trump is a businessman that prides himself on the “art of the deal.” To meet that timeline and mitigate the risk that goes into starting a business concept from scratch, a partnership or acquisition of an already existing platform makes a lot of sense!

    We don’t think there will be any sort of relationship with Gab.com, as previous reports have indicated that Jared Kushner encouraged President Trump to stay off that platform. The Parler app does sort of exist today, despite being blacklisted by Amazon, Apple, and Google, though previous partnership negotiations between Trump and the app’s former CEO John Matze went nowhere back in 2020. While there are other platforms out there, Axios has been sharing reports of a seemingly more obscure partnership potential with the FreeSpace app. Will Trump negotiate a controlling interest in FreeSpace? Only time will tell!

    How Will Trump’s New Social Platform Impact the Market

    Pew Research points out that 53% of Americans look to social media for their daily news. Scholars emphasize that a free and diverse press is critical to a healthy democracy and the public opinion is that it should not be up to mainstream tech leaders to define who is and is not a news source.

    That’s why we expect that the most successful, new social media concepts will be those that enjoy Section 230 immunities and respect their role in facilitating, not moderating a healthy conversation — one that offers the same freedom as any public sidewalk.

    The fact is that no one elected the leaders of Facebook or Twitter to dictate who can and cannot enjoy the freedom of speech and the Supreme Court recognizes no “fake news” or “disinformation” exception to the First Amendment.

    If Trump’s new social media platform is able to function like a truly fair, digital town square, this new business may be well received by the market.

    To explore the issue in greater detail, Agency Partner CMO Adam Rizzieri joins former Iowa State Senator Jeff Angelo, host of WHO News Radio in Des Moine to discuss the possibility of a new social platform. Click play (below) and listen in to their conversation.

     

     

    Are Your Customers On Social Media?

    It’s safe to assume that your future customers are on social media — big tech companies control the attention of over 3 billion people. The world of social is all about engagement and we can help you tie social into a great marketing strategy. Agency Partner watches the online landscape every day and can help you put together the right marketing mix to support the utilization of your business website.

    As a digital agency, our marketing experts will help you come up with a competitive budget for your SEO needs, use social media marketing for lead generation, reduce the cost of your pay-per-click advertising, boost ROI from email marketing, and so much more.

    If your business is looking to create new value by competing online, the digital marketing team at Agency Partner should be your next call.

  • Agency Partner Ranks No. 71 on the 2021 Inc. 5000 Series: Texas

    Agency Partner Ranks No. 71 on the 2021 Inc. 5000 Series: Texas

    Inc. Magazine Unveils 2021’s Fastest-Growing Companies in Texas

    DALLAS, March 16, 2021 – Today Inc. magazine announced that Agency Partner Interactive is No. 71 on its Inc. 5000 Regionals: Texas list, the most prestigious ranking of the fastest-growing Texas-based private companies. This is Agency Partner’s second year in a row being named to this list. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment—its independent small businesses.

    “We survived the pandemic by focusing on our customers and enabling their businesses to creatively aquire new revenue through expert digital marketing services and impactful online experiences,” said Muhammad Younus, founder and CEO.

    The companies on this list show stunning rates of growth across all industries in Texas. Between 2017 and 2019, these 250 private companies had an average growth rate of 210 percent, and, in 2019 alone, they employed 44,000 people and added $9 billion to the Texas economy.

    Relative to the 2020 list, those companies added $11 billion to the economy, so even though this list is down by $2 billion, it does represent a collection of businesses that are battle-tested and resilient. Companies based in the largest metro areas—Dallas, Houston, and Austin—brought in the highest revenue overall.

    inc-5000-2021-agency-partner-dallas

     

    Complete results of the Inc. 5000 Series: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at inc. 5000  starting March 16, 2021.

    inc-5000-regionals-agency-partner-interactive-2021

    “This list proves the power of companies in Texas no matter the industry,” says Inc. editor-in-chief Scott Omelianuk. “Their impressive revenues and growth rates prove the insight and diligence of CEOs and that these businesses are here to stay.”

    CONTACT:

    Adam Rizzieri, Chief Marketing Officer

    adam@agencypartner.com

    More about Inc. and the Inc. 5000 Regional Series

    Methodology

    The 2021 Inc. 5000 Regional Series is ranked according to percentage revenue growth when comparing 2017 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2017. They had to be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019.

    (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2017 is $100,000; the minimum for 2019 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

    About Inc. Media

    The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print.

    Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent.

    The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

  • Digital.com Names Agency Partner as Top Web Design Firm in Dallas

    Digital.com Names Agency Partner as Top Web Design Firm in Dallas

    Agency Partner Joins the Top of the list

    Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best web design firms in Dallas. The top companies were selected based on multiple services, size of the firm, and industry focus.

    Experts at Digital.com examined companies with additional branding or marketing services that would enable businesses to scale up. Each firm was expected to demonstrate industry expertise in specific areas like manufacturing, retail, hospitality, and healthcare. The guide also features large and small firms to meet a variety of budgets and service needs.

    top-web-design-agency-dallas

    “Our experts spent hours reviewing many web design companies in Dallas that can offer a broad range of services and industry expertise,” says Josephine Miller, PR Manager of Digital.com. “This guide will help businesses narrow their search for top-rated firms.”

    Researchers at Digital.com conducted a 40-hour assessment of over 49 companies across the city.

    15 Best Web Design Companies in Dallas

    • Agency Entourage
    • Agency Partner Interactive LLC
    • Big D Creative
    • CSTMR Fintech Marketing & Design
    • Idea Grove
    • JSL Marketing
    • Legnd
    • Local Leap Marketing
    • OurStudio
    • RUNNER Agency
    • Social Xccess
    • Studio Fox Design
    • Thrive Internet Marketing Agency
    • Today’s Local Media
    • Web Loft Designs

    ABOUT DIGITAL.COM
    Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel.

    To learn more, contact the team at Agency Partner today. Click Here.

     

  • Celebrating Black History Month

    Celebrating Black History Month

    Honoring 2 Pioneers That Paved The Way For Black Technologists

    When it comes to recognizing the significance that Black Americans have made to the United States, the question we ask ourselves is: “where do we start?” It’s easy to think of historical figures such as Dr. Martin Luther King, Rosa Parks, and others who did so much to further Civil Rights in our country.

    We know that the first celebration and observance of Black History Month was in 1970 at Kent State. We also know that six quick years later, President Ford recognized its significance at the United States Bicentennial.

    Today, we know that the importance of Black Americans is far greater than what can be celebrated in just one month. Morgan Freeman said that “Black history is American history” and our society has been greatly improved by the work of Black authors, scientists, business leaders, educators, activists, and more.

    Remembering The First Black Man to Earn a Ph.D. in Computer Science

    As a digital agency, we have a special love for technologists and marketers. That’s why we want to recognize the memory and significance of Clarence “Skip” Ellis.

    dr-clarenceProfessor Ellis In Action

    In 1969 Mr. Ellis became Dr. Ellis by becoming the first Black man to earn a doctorate degree in computer science.

    Dr. Ellis later became a college professor at the University of Colorado and he worked to advance the study of computer engineering as director of the Collaboration Technology Research Group and also by participating as a member of the Institute of Cognitive Science. The work that Dr. Ellis engaged in is what is credited in part for giving birth to the types of technologies that support tools like Google Docs and Google Sheets, among many others.

    In 2014, Dr. Ellis passed away at the age of 71 and his colleagues remember him for his warm presence and calm leadership style both as an educator and also as a technology researcher.

    Honoring The First Black Woman to Earn a Ph.D. in Computer Science

    marsha-williamsProfessor Williams

    For some, technology has been viewed as a “man’s world” but thanks to pioneers like Marsha Williams, there are plenty of opportunities for women of color to enter the room and drop some knowledge on the table.

    About ten years after Dr. Ellis earned his Ph.D., the first Black woman, Dr. Marsha R. Williams, earned her Ph.D. in computer science at Vanderbilt University.

    Born in Memphis in 1948, Dr. Williams was always known to be brighter than the average student and by 1969 she earned a degree in physics from Beloit College prior to pursuing her master’s degree at the University of Michigan.

    Like Dr. Ellis, Dr. Williams also worked to educate her community by sharing her knowledge as a college professor. Gaining tenure as a professor in 1990, Dr. Williams has developed a strong reputation as an advocate for STEM programs geared towards minority communities.

    But she’s so much more than just an educator. She has also “been there” and “done that” as her professional experience also includes time spent working at IBM. As both an educator and a technologist, her contributions to the academic, technology, and minority communities are both measurable and memorable.

    She is currently a tenured professor at Tennessee State University, was among the first African American educators at the University of Mississippi, and her academic publications are admired by her students and peers alike.

    There Are SO Many Other Important Black Innovators, Educators, Business Leaders…

    As we take this month to commemorate the culture and accomplishments of African Americans, Agency Partner is thankful to people like Dr. Williams and Dr. Ellis. Their desire to work towards the pursuit of knowledge and their efforts to share experiences and educate their peers makes them worth mentioning as we celebrate Black History Month.

    The reason for Black History Month is important, and it is largely because the accomplishments of our minority communities have historically gone either unnoticed or simply underrecognized. The fact is that their work has created value that is beyond gender, race, and boundaries. The work and influence of Dr. Williams and Dr. Ellis is a testament to countless other positive figures in our history.

    May We Suggest Some Additional Reading?

    We hope that you will spend some time browsing the web to learn more about the accomplishments that Black Americans have shared with the world. It’s literally an internet search away! But in addition to that, may we also recommend some additional reading?

    A man that we will no doubt write about at some point in the near future, Lt. Col. Allen West (ret.) suggests “Up From Slavery” by the great Booker T. Washington.

  • ABC WFAA TV: Best and Worst Commercials of Super Bowl 55

    ABC WFAA TV: Best and Worst Commercials of Super Bowl 55

    Our Favorite Ads From Super Bowl 55
    Agency Partner joins ABC affiliate, WFAA TV in Dallas

    What were your favorite Super Bowl commercials this year?

    We believe that as a brand, Anheuser-Busch is among the GOATs in advertising.. here in 2021, there were some standouts!

    We think the top commercial of Super Bowl 55 was for Bud Light Seltzer Lemonade, tastefully poking fun at the idea that “2020 was a lemon of a year.” So many relatable moments!

    But there were other goods ones in the mix.

    We loved the #FlatMatthew commercial for Doritos 3D and let’s not forget about the State Farm ® stand-ins commercial, now featuring “Drake from State Farm.”

    After a turbulent 2020, humor was a big part of Super Bowl advertising this year and that comic relief has us laughing and looking forward as a result.

    Agency Partner Interactive’s CMO S. Adam Rizzieri joins ABC TV affiliate, WFAA in Dallas/Fort Worth to share a perspective on what we saw last night.

    Fun Fact: 30-second spots cost $5.6 million this year!

     

  • iHeartMedia: How Health Officials Should Advertise the COVID-19 Vaccine

    iHeartMedia: How Health Officials Should Advertise the COVID-19 Vaccine

    How Health Officials Will Advertise The COVID-19 Vaccine
    Health Officials Will Use Marketing to Gain Covid-19 Vaccine Adoption

    According to a Gallup poll this month, 42% of U.S. adults said they would not agree to get an FDA-approved coronavirus vaccine. As that impacts any aspirations towards gaining “herd immunity,” the World Health Organization says that at least 60-80% of a population needs to gain immunity first. So at 42% acceptance, that leaves a gap of 20-40%. 

    These are the primary objections to the adoption of a covid-19 vaccine.

    • 37% of Americans said they would not get vaccinated because they don’t trust the rushed timeline of vaccine development
    • 26% of Americans simply want to wait and see how others respond to the first doses of the vaccine
    • 12% of Americans generally do not trust vaccines and will not take them even when offered

    This is all despite the fact that 9 pharmaceutical companies, including 5 that the CDC has been considering for the US market, were introduced to Stage 3 clinical trials in November with each showing extremely positive results.

    Despite this early success, the fact is that marketing a vaccine is a tricky thing. Unlike a therapeutic treatment that offers fairly quick, positive results to an ill person, a preventative vaccine has to be sold to someone that is otherwise healthy. 

    So as we move past 2020 and enter 2021, what are some things that big health companies and the next Presidential administration should consider when advertising new preventative measures to the public? 

    Health Marketing For Public Acceptance

    ln order to gain broad public acceptance, health marketers have to ensure consumer awareness of the risks of COVID-19 and be very clear about the beneficial outcomes of vaccination. In essence, health organizations and stakeholders have to sell the perceived likelihood of infection and the overwhelming value of prevention. This concept applies to any vaccine.

    To perceive the benefits of prevention, individuals have to engage in a counterfactual sort of thinking. That is to say: “had I not received a vaccination, then I would have surely caught the ‘rona.”

    All of that must be compounded with a perceived seriousness or severity of actually contracting coronavirus. To achieve this in a personal, relatable way health marketers will work with specific types of messaging and themes that speak to risk factors, such as high blood pressure or other specific health ailments, that when paired with COVID-19 may be especially dangerous. 

    The message that has to be conveyed requires a combination of convincing the public that “if unvaccinated, then contraction is imminent” and that the illness may be extremely hard to survive or awful to fight. Themes of messaging that support this are often shared through a mixture of radio and television news coverage, traditional television commercials, through the spoken word of health experts, on billboards, and on social media.

    Behind the scenes, it is typically governments and supranational organizations that play a key role in architecting these campaigns. These groups aim to work in the best interest of public health to disseminate scientific research, case studies, and educational information that may be used to influence the public’s decision-making. 

    Overcoming Risks and Objections

    Before health officials can advertise the value of any vaccine, they have to know what objections may persist among their future customers/patients.

    We know that today, the biggest objection to the proposed coronavirus vaccines is related to their speed of development. People think that because these vaccines were developed so rapidly, there must be something wrong with them.

    The first thing that health officials should be doing is speaking to the history of the science behind the cure. The coronavirus class of viruses has been a topic of scientific research since the 1960s and generally speaking, scientists note that this class of diseases has been more of a nuisance than one of great demise. 

    The Scientist - Covid Research Infographic

    Infographic Credit: The-Scientist.com Staff

    As the research is published, the drug manufacturers will share 3rd party research with their buyers at the big health systems and work to educate health professionals on the findings. Education and awareness of side effects, long-term effects, and dosing instructions should be made publicly available.  As projections turn into real data, health marketers need to share advertisements that create awareness that sets a proper expectation of benefits versus risks.

    Focus on Mitigating Risk and Highlighting Value

    At Agency Partner, we have learned that focusing on the customer is the best way to go about sharing a value proposition. Whether you are leading a major corporation or a small business, your future customer is always looking to mitigate their own perceptions of risk before making a purchase decision. Healthcare marketing is a sensitive, often regulatory industry that requires transparency, research, and case studies. 

     

     

     

    Give Us a Call Today!

    Do you want to revamp your current marketing strategy to survive and thrive during COVID-19? Are you searching for ways to improve how your brand connects with the market? Maybe you’re not trying to sell a vaccine, like most of us, but you really need some help connecting your value proposition with your target market. Whatever the case, you’re on the right website.

    Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.


    Author: S. Adam Rizzieri
    Co-founder & Chief Marketing Officer // Agency Partner Interactive

     

  • Parler Social Network Tops App Store Amid Twitter & Facebook Censorship Complaints

    Parler Social Network Tops App Store Amid Twitter & Facebook Censorship Complaints

    Social Media Marketing News Following #Election2020

    The Twitter alternative, Parler, has quickly become the most downloaded app in the United States. Over this past weekend and immediately following the election, app founder John Matze indicated that Parler added 2 million new users in one day and at the same time, quadrupled its daily active users. The app’s owner, Dan Bongino, said that it was adding “thousands of users per minute” on Sunday and they currently have approximately 7.6 million users.

    Parler Tops App Store Downloads

    Parler styles itself as the “free speech” app and following widespread censorship and aggressive discussion moderation by Facebook and Twitter, amid concerns of election-related misinformation, conservative influencers and political figures are flocking to the social app.

    It is currently the #1 free app in the iOS App Store, up from #1,023 on November 2nd. It’s also #1 in the Google Play rankings, up from #486 the previous week.

    – The Verge

    As a new app, this surge in growth has created some immediate technical issues for users as the company’s technology teams scramble to support more scalability and bandwidth on its servers.

    What is Parler?

    Parler is often dismissed as the “Twitter for conservatives.” Very truly, it functions a lot like an early model of Twitter so from a technology perspective, it is not all that unique. The thing that makes Parler different is how it moderates discussions. In fact, it expressly states that its purpose is not to referee conversations and make decisions about who or what will be removed or filtered. The only content policy that might yield moderation is when something is “posted by or on behalf of terrorist organizations, child pornography, and copyright violations.”

    Parler Leans Right, But It Wants A More Balanced User Base

    Despite its conservative tilt, the company is making a strong effort to balance the scale and invite more liberal, left-leaning users to its platform. The company truly wants to facilitate free and fair discussion among and between the entire American political spectrum. To date, it’s challenge has been that the app has so many like-minded users that it has become a bit of an “echo chamber” of discussion and less so a conversation among peers. To try and change this, in June, Parler started offering referral fees to attract liberal influencers to its platform, and at one point, the company told CNBC that it would offer a $20,000 bounty to any liberal pundit with a major following to join the network. Today, notable users include New York Mayor Rudy Giuliani, Senators Rand Paul, and Ted Cruz, and California Congressman Devin Nunes.

    Additionally, there are several high-profile influencers that have moved to the app after facing content censorship disputes with Facebook, Twitter, and YouTube to name a few. Most recently, we have seen strong inclinations to move away from Facebook and Twitter by figures such as Fox News journalist Maria Bartiromo, Judge Jeanine Piro, and former Speaker of the House Newt Gingrich. 
    Maria Bartiromo Leaves Twitter for Parler Tweet

    When Did Parler Start & What’s Next For Them

    This social media app was founded in September of 2018 by John Matze and Jared Thomson. The company is based in Henderson, Nevada and as of July 2020, it reported a total of 2.8 million users. The app is stated to be built on “a foundation of respect for privacy and personal data, free speech, free markets, and ethical, transparent corporate policy.”

    With big tech CEOs, including the leaders of Facebook, Twitter, Google, Amazon, and Apple taking a lot of heat from US legislators, not only in respect of antitrust concerns but also as things pertain to the FCC’s Section 230 of the Communications Decency Act, Parler is in an opportune position to grow its user base and to rally around a monetization model. In the near term, the company just has to find a way to keep its growing user base engaged and active on a daily basis.

    This Fuels a Bigger Discussion: Section 230

    Section 230 of the Communications Decency Act gives social media platforms a very broad spectrum of protection from the types of content that its users may post to their platforms. It’s like a cloak of immunity from the implications of whatever a user may post to these public forums. That is to say, if you were to post incredibly offensive or factually wrong information to Facebook or Twitter, these social platforms would not be responsible for the repercussions of such a post. For the most part, Section 230 immunities were granted to social platforms as a way to protect them as outlets for free speech. At a high level, this seems totally permissible, but there’s more to it. 

    Over the past several years, there has been widespread criticism that the social outlets are making inconsistent, unilateral decisions about the types of content they choose to allow. Critics from the Left say that the social platforms should censor the content on their platforms to prevent hate speech. Critics from the Right indicate that conservative voices are being silenced by content moderators and on a frequent basis, 1st Amendment liberties are being violated.

    When First Amendment Platforms Begin to Stifle Free Speech

    During the most recent election, Twitter and Facebook have aggressively stepped up their efforts to block and remove content that may be analyzed as “misinformation” or factually incorrect. A lot of this was announced in regard to the threat of foreign interference and the potential for misinformation to spread and influence American voting decisions.

    In respect of that, a different level of scrutiny has been directed at the institutions that certify facts from fiction and there is fear among millions that these “fact-checkers” have become compromised. In some cases, legal scholars including Harvard law professor (emeritus) Alan Dershowitz, and George Washington University law professor Johnathan Turley, as well as the New York Post, government officials, and other news sources have been silenced by the fact-checkers at Facebook, Twitter, and Google. With that taking place, these social platforms are showing themselves as active participants in the discussions, taking the role as a referee of conversation. Under that scenario, the argument is that if they are going to choose to get involved and actively censor conversations based on implicit bias, then the current Section 230 immunities are too broad. The protections allow these platforms to block with impunity, whether it be motivated by personal or political reasons, and therefore they stifle free speech instead of furthering it.

     

    Boost App Engagement Because Users Have A Choice

    At Agency Partner, we know that to be successful a mobile app requires users to install it first, but then it also needs to leverage marketing to keeps users engaged and active on a daily basis. Often, adoption and engagement are much more of a long-term challenge than quickly acquiring some users. In addition to email automation and paid advertisements, apps utilize influencers and a full mix of marketing tactics to yield greater levels of daily user activity and overall adoption. 

    As we watch things unfold between big tech and our legislators, we have to remember that when it comes to downloading apps, there are a lot of options to consider on the App Store and Google Play. If it turns out that Facebook and Twitter see some changes due to anything related to Section 230, the market will always introduce another cool, equally engaging option. Don’t’ forget, when TikTok was threatened with a ban, Instagram rapidly introduced Instagram Reels, which truly replicated the TikTok experience… and let’s not forget about MySpace. The spirit of competition will always introduce innovative, valuable concepts that solve a specific problem for end-users.

    Today, we’re seeing that with Parler, and moving forward we should expect the same with every other concept that is out there. 

    If you’re a business leader and are looking to navigate some of the unique challenges within the world of social media, app marketing, or digital technology, perhaps we can point you in the right direction. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.


    Author: S. Adam Rizzieri
    Co-founder & Chief Marketing Officer // Agency Partner Interactive

     

  • The GAP Unity Tweet Featuring a Red and Blue Hoodie

    The GAP Unity Tweet Featuring a Red and Blue Hoodie

    Marketing Tips and Takeaways for Retailers & Brands

    On November 4, the day after voting closed for the US 2020 Election, Gap’s marketing team posted a tweet that was fully intended to promote unity following one of the most divisive political campaigns in recent history.

    “The one thing we know, is that together, we. can move forward,”

    said the big retailer, also including two emojis: a blue heart and a red heart to represent Democrats and Republicans, respectively.

    Without question, this social media post was well-intended and many big brands have social media horror stories.

    Unfortunately for the Gap, election night closed without a clear result and as votes are tallied and legal actions are taken to ensure a truly free and fair result, the message was not well received. 

    A Likely Scenario

    For the most part, major retailers have a process that makes it difficult for them to do anything that isn’t planned.

    When it comes to marketing, there are content calendars that are decided and approved, often a month or more in advance of a social post’s publication. There is room for timely posts, however, the nature of most retail marketing messages is seasonal, promotional, and intentional. 

    In this case, it is safe to assume that Gap’s marketing team expected to learn of a final, or at least very clear, presidential outcome by Wednesday… the day immediately following the election.

    The reality is that mail-in voting and the unique processes and procedures that differ in how voting is managed from one state to the next fully complicated things this year.

    Given that both candidates in aggregate attracted the highest voter turnout in history and noting that the turnout has proved to be extremely, almost perfectly equally divided, tensions remain extremely high. 

    Gap could not have anticipated this and they likely set-up and triggered this post to automatically publish at least several days in advance.

    An Unfortunate Result, Despite Good Intentions

    Within minutes of posting, an army of Twitter users launched an offensive, calling the tweet “tone-deaf” among a wave of backlash that spawned from the election chaos. As you can imagine, some tweets were much more civil than others. 
    Tweet Gap Unity Backlash

    Approximately two hours after the tweet went live, the Gap’s marketing team removed the post, and their spokesperson promptly issued this apology:

    “From the start we have been a brand that bridges the gap between individuals, cultures and generations. The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity,” the spokesperson shares. “It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”

    The question here is: “did Gap’s team really have anything to apologize for?”

    As we sit back and watch the American democratic process play out as it is intended to, why should the Gap feel bad about the reality that we have a system that has processes and procedures to ensure a free and fair transfer of national leadership?

    Even as the Trump campaign contests the outcome in several states, they are doing this peacefully and through a legal process: not with guns and brownshirts. In the United States, this is something we celebrate every 2nd and 4th year and we’ve done this for almost 250 years. 

     

     

     

    Foreign or Domestic, Is Something Else Fueling The Fire?

    For any sensitive message, it’s always good to have a system in place to approve a post before it goes live. That process should measure the temperature of the situation and make a Yes or No decision immediately following that.

    In this case, it seems that there was no final check or perhaps, someone misread the room.

    An army of Twitter trolls attacked this message of “unity.” The trolls were mostly from users that seemed to either support the Biden campaign or those who simply had nothing positive to say at all. In the extremely heated political and sociological world that Americans live in, there seem to also be foreign influences that use social media to attack and stifle any moves toward American unity.

    Domestically, we see this with rioting and threats lead by the Antifa extremist group. Their presence online and in-person is unmistakable as they commonly attack pro-American, unifying messages and institutions whether they come from the political Left or Right.

    If that sort of influence is loud enough, whether it be through Twitter bots or actual human users, there isn’t really any sort of positive message that any brand or person could successfully promote.

    How To Keep Your Brand Safe

    If your brand wants to survive and thrive, the reality is that irrespective of your own politics, if your price and quality are on par and your service or product is convenient, marketing survey data shows that consumers will be happy to buy from you.

    While it is true that consumers prefer to buy from those brands that align with their political and ideological beliefs, price and convenience are the biggest motivators.

    2020 Consumer Expectations Around the Election
    At Agency Partner, we recommend that companies focus on promoting excellence among their quality of product or service, and ensure fair hiring practices, and positive community involvement. These things together will help any brand overcome negativity, whether that negative attention is warranted or unwarranted.

    If so, then you’ve come to the right place. Give us a call today at (877) 682-2012 or click here to Get a Free Quote to speak to a member today.


    Author: S. Adam Rizzieri
    Co-founder & Chief Marketing Officer // Agency Partner Interactive

  • The Role of Companies in a Post-Election, Pandemic Sort of World

    The Role of Companies in a Post-Election, Pandemic Sort of World

    Marketing Tips and Takeaway for Business Leaders

    According to a recent survey conducted by market research firm, Morning Consult, 56% of American consumers said they “pay close attention to brands’ ethical or political stances,” per data shared with Agency Partner. In the lead up to the upcoming election, we can agree that people are becoming increasingly polarized by the day.

    For a company, this makes it difficult to understand what role they should play when strong political and social questions hit the table.

    So what’s the takeaway for business leaders? How do you go about taking a stand without completely alienating part of your customer base?

    The fact is that there is a way to do what you feel is right without turning anyone away. First, let’s turn to the data. So far, the data is telling us that consumers in the United States have changing expectations about what a brand should or should not do in terms of its involvement with things including corporate social responsibility, political activism, and social issues.

    Gone are the 1980s and 1990s when consumers really only cared to see a brand ensure that products and services were ethically sourced and fulfilled. In 2020, consumers are expecting a lot more! 

    2020 Emphasizes a Demand For Brands to Align With Social Concerns

    At an increasing rate, the American public wants to see brands use their power and influence to positively impact politics and culture. Morning Consult projects that more than 54% of American consumers believe that companies should make an effort to drive change and progress on important social issues.

    This means taking actions to operate in an environmentally friendly way, promote fairness and equity, ensure a safe and positive work environment, and show more concern for the stakeholders even if it’s slightly to the detriment of the company shareholders.

    ln a nutshell, here is a list of items, in order of priority, that consumers feel companies should have some level of influence in:

    1. Environmentally friendly
    2. Ensuring safe and fair elections
    3. Championing economic opportunity for average Americans
    4. Driving progress on important social issues
    5. Changing American’s attitudes about cultural or social issues

    On the other hand, there is a special distaste for companies that do the following:

    1. Working to get specific politicians elected
    2. Influencing public policy
    3. Getting legislation passed 

    Unfortunately, far too many companies fail to successfully walk the fine line of what is okay and what is not. When the political climate is most hot,  this is when many companies fail miserably, and we’ll get into that shortly.

    2020 Consumer Expectations Around the Election
    As brands work to promote positive change and fairness, they are generating heightened levels of trust and more often being viewed as charitable, responsible, and accountable. 

    Interests & Top Issues for Consumers Around the 2020 Election

    For the most part, a company will remain in good graces if it makes clear and obvious actions to promote free and fair elections. Noting above that consumers do not care to see the companies that they buy from directly endorse a political candidate, the idea is that businesses should promote fairness, access, and integrity.

    This has been increasingly difficult as the integrity of information sharing is strongly under review following inconsistent censorship by our social media platforms such as Twitter and Facebook, as well as by the mainstream news media. 

    Politics aside, there is strong bipartisan support for issues including:

    • Equal pay for men and women
    • Goods that are made in America
    • Actions that help create more jobs
    • Charitable donations to good causes
    • Environmentally responsible practices
    • Support for the US military & its veterans

    The bottom line is that the survey data indicates that 56% of Americans are paying attention to what companies are doing to involve themselves in ethical and political discussions. Notable is that a majority of this focus is directly on what company CEOs are doing and saying. 

    How Politics Can Influence a Company

    There is definitely some risk involved when you mix politics with anything. The biggest risk is in taking a position and then being exposed for doing something that directly contradicts that position. 

    We have seen this time and again from companies including Nike, the National Basketball Association, and Uber to name a few.

    With all of that being said, more than half of Americans will still buy from a company that offers convenience, quality, and most importantly: it sells products for an affordable, low price. Perhaps that is why Nike is currently valued more today than it ever has been.

    If a brand is really looking to turn business away, here are some things that will do so:

    • the CEO vocally, loudly supports a political candidate that the customer base despises
    • the pricing of products or services goes up dramatically without any value-added
    • the quality of products or services goes down 

    The things that generally have little effect in harming a brand include:

    • donating to a political campaign
    • donating to a charitable organization
    • releasing a public statement supporting an issue

    So who carries the greatest risk in managing the power and influence of a company?

    If you guessed “CEO,” then you’re right on. The data shows that consumers expect CEOs to not only lead their company but as top-level leaders, they should also be a driving force for change in the communities that they do business in. There is overwhelming support for this as 76% of those surveyed expect CEOs to lead American society.

    In cases where the CEOs get it wrong, so many times we have seen the public make the demand: “off with his head!”

    Recently here in Dallas, that was the case when advertising staple, Stan Richards of The Richards Group made racially sensitive comments that lead him to “fire himself” and allow new leadership to take over and dictate the future of the company and its image.

    Similarly, Uber’s founder and former CEO Travis Kalanick was pushed aside by its board after a culture of sexism and gender discrimination was allowed to persist. The theme here is that when issues like this hit the headlines, a new captain is almost always called on to right the ship. 

    What To Be Ready For On and After Election Day

    The data shows that 83% of Americans are paying at least some attention to the 2020 election.

    The economy proves to be among the highest of concerns in terms of priorities in this election cycle and most voters are concerned about taxes, wages, jobs, unemployment, and government spending. Of course, the coronavirus is right up there! Companies should be taking safety precautions to ensure that employee health and safety is paramount. Voters have covid in full view this year. 

    So what is the role of a company throughout all of this? While this won’t boost your revenue, it will earn you some favor. On election day, give your employees the time and space they need to go and vote. The American public favors companies that promote free and fair elections.

    As an employer or manager, do not try and indoctrinate your employees or chastise them if they hold obviously different political views. Be a good neighbor, support their decisions, and encourage a truly free and fair outcome.

    Once we get past election day, focus on promoting safety and on growth.

    As an employer, do everything you can to retain employees, ensure that they are bought into the effort of delighting your customers, and make an active effort to hire people that you typically would not hire by leveraging tools such as CultureIndex or OptimizeHire.

    Once you have hired your team and the business machine is humming, take action to ensure that your workplace is truly promoting growth. 

    Focus on Your StakeholderS

    At Agency Partner, we have learned that a truly diverse, inclusive team makes for a much higher quality standard of service. It facilitates more creative and innovative problem-solving, and frankly, it’s the right way to run a business.

    Today, American consumers want to work with brands that are more engaged in their communities and less stingy when it comes to bottom-line, owner-centric value creation.

    Companies should find ways to invest in their communities and employees without discouraging diverse thoughts and backgrounds. The long-term value that is being created will be measurable via better, faster decision-making. 

    Give Us a Call Today!

    Do you want to revamp your current marketing strategy to survive and thrive during COVID-19? Are you searching for ways to improve how your brand connects with the market?

    If so, then you’ve come to the right place. Give us a call today at (877) 682-2012 or click here to Get a Free Quote to speak to a member today.

     


    Author: S. Adam Rizzieri
    Co-founder & Chief Marketing Officer // Agency Partner Interactive

  • Agency Partner named on the SMU Cox Dallas 100 list

    Agency Partner named on the SMU Cox Dallas 100 list

    SMU Caruth Institute Unveils Its 2020 List of Dallas’s Fastest-Growing Private Companies
    Agency Partner Joins the Dallas 100 list

    Dallas (SMU) Monday, Oct. 26, 2020 – The SMU Cox Caruth Institute for Entrepreneurship has released the names of the entrepreneurial businesses that made it into this year’s coveted list of Dallas 100 companies.

    The Dallas 100 competition annually gauges the ascension of privately held companies in Dallas and surrounding cities. The release of the top 100 company names is a precursor to an awards celebration that will culminate in the unveiling of this year’s No. 1 fastest-growing, privately held company.

    Traditionally, the Dallas 100 company names are announced alphabetically at an autumn reception, followed a month later by an awards ceremony that is highlighted by a countdown, with Dallas 100 names divulged in order from No. 100 to No. 1. Because of the pandemic, both of this year’s Dallas 100 events will move to the spring.

    Caruth Institute Dallas 100 List

    Caruth Institute Executive Director Simon Mak intends to announce in December the details of a socially-distanced reception and awards gala.

    “Of course, everything is contingent upon the pandemic, but we are hopeful that we can hold two safe, in-person events: a reception in late January or early February and our traditional Dallas 100 awards gala in early March,” said Mak.

    “If we’ve learned anything since the onset of COVID-19, it’s that everything is subject to change. While we’ll remain flexible, we’re hopeful that we can gather in person, masks notwithstanding, to celebrate the entrepreneurial spirit that is so vital to our economy.”

    For 30 years, the Dallas 100 has honored the ingenuity, commitment and perseverance of entrepreneurial businesses, placing the spotlight on their economic contributions. The Caruth Institute for Entrepreneurship at SMU Cox ranks the area’s top 100 entrepreneurial companies based on percentage growth and absolute dollar growth over the previous three years. This year, the top 100 companies are based in Dallas and 14 different surrounding cities.

    The Institute, working with the accounting firm BKD LLP CPAs and Advisors, examined sales from hundreds of companies for 2017 to 2019, the last year for which complete data is available. The winners represent a broad spectrum of Dallas-area businesses.

    Sponsors for this year’s event are, in alphabetical order: BKD CPA & Advisors, Cushman & Wakefield, Dallas Business Journal, Executive Press, KRLD NewsRadio 1080, MassMutual Dallas-Fort Worth, and Texas Capital Bank.

    A complete list of all SMU Cox Dallas 100 companies for 2020, also listed in alphabetical order, follows.

    Company Name City
    5 Irving
    Aerospace Quality Research & Development Addison
    Agency Partner Interactive Addison
    Akorbi Plano
    Allata Dallas
    Altruas Dallas
    Anders Group Irving
    Anserteam Workforce Alliance Dallas
    Apex Dental Partners Dallas
    Appspace Dallas
    Asset Panda Frisco
    BBG Dallas
    BravoTECH Dallas
    CallBox Storage LLC. Dallas
    Catalyst Health Plano
    Clavis Capital Partners Dallas
    Cloud Ingenuity Carrollton
    CommunityMed Urgent Care Systems LLC Addison
    compass datacenters Dallas
    CONTI Organization Dallas
    Critical Start Plano
    Dialexa Dallas
    Earthworks, Inc Lillian
    Elevate Brand Marketing Dallas
    Elite Fulfillment Solutions Dallas
    Emergicon LLC Dallas
    Emler Swim School Dallas
    Geoforce Plano
    Golden Tree Restaurants LLC Richardson
    GridLiance Irving
    GuideIT Dallas
    HealthMark Group Dallas
    Highlands Residential Mortgage Dallas
    Home Tax Solutions Dallas
    HomeVestors of America, Inc. Dallas
    iiPay Dallas
    Imaginuity Dallas
    Improving Plano
    INK+ORO Dallas
    interRel Consulting Partners, LTD. Arlington
    ISHIR Plano
    JP and Associates Realtors Frisco
    Legacy ER & Urgent Care Plano
    Lifeblue Plano
    Lone Star Analysis Addison
    Lurin Dallas
    M&H Property Tax Consultants, LLC Dallas
    MarketScale Dallas
    MedCore Partners, LLC Dallas
    MMC Group, LP Irving
    Mr. Electric of Dallas Dallas
    Nepris, Inc Frisco
    Newline Interactive Plano
    Nextgen Innovation Labs LLC Frisco
    o9 Solutions, Inc. Dallas
    Online Rewards Richardson
    OTR: On The Rocks Premium Cocktails Dallas
    ParkHub Dallas
    Pediatric Home Healthcare Dallas
    Pharmaceutical Strategies Group (PSG) Plano
    PICKUP Now, Inc. Plano
    Platt Cheema Richmond, PLLC Dallas
    PREMIER LOGITECH, LLC Coppell
    PROLIM Global Corporation Plano
    Provident General Contractors Dallas
    ProVision Brokerage, LLC Dallas
    Publishing Concepts, LP Dallas
    PureWine Inc. Grapevine
    Pursuit Sales Solutions Dallas
    Qentelli Solutions Dallas
    ResMan LLC Plano
    REV Robotics Carrollton
    Robokind Dallas
    Scout & Cellar Farmers Branch
    Sealink International Inc Plano
    Sendero Dallas
    Service Fusion Irving
    Seven Tablets, Inc. Addison
    Signature Automation, LLC Addison
    Smart Business Concepts Dallas
    Spotio, Inc. Dallas
    STRAIT Dallas
    Sunwest Communications, Inc. Dallas
    TBX Plano
    TechGenies LLC Richardson
    Techstar Consulting Inc Irving
    Tek Leaders Inc Plano
    The Crowther Group Dallas
    The Pet Loss Center Irving
    Tolleson Wealth Management Dallas
    TrendHR Rockwall
    TRIPBAM, Inc. Dallas
    Universal Display & Fixtures Company Lewisville
    Utility Concierge Dallas
    Velo ITG Holdings, LLC Dallas
    Vesuvius Holdings, LLC Frisco
    Vinli, Inc Dallas
    Vista Bank Dallas
    Wildcat Lending Plano
    Zimperium, Inc. Dallas

     

     
    About SMU Cox

    In 2020, the Cox School of Business celebrates 100 years of business education at SMU. The Cox School of Business is committed to influencing the way the world conducts business via prolific research that provokes innovation, change and global thought leadership.

    SMU Cox offers a full-range of business education programs including BBA, Full-Time MBA, Professional MBA (part-time), Executive MBA, Cox MBA Direct, Online MBA and Master of Science degree programs, as well as Executive Education. Consistently ranked among the world’s leading business schools, SMU Cox maintains an active alumni network globally. SMU Cox is accredited by AACSB.

    CONTACT:

    Adam Rizzieri, Chief Marketing Officer

    adam@agencypartner.com

  • Clutch Reveals List of the Most Highly Recommended Digital Agencies in the United States

    Clutch Reveals List of the Most Highly Recommended Digital Agencies in the United States

    Agency Partner Interactive Named Top B2B Service Company
    Clutch.co reveals list of the most highly recommended B2B Companies in Texas

     

    DALLAS, September 28, 2020Clutch.co today revealed that Agency Partner Interactive has earned an award as a “Clutch Leader” – a list of the leading B2B service providers in Texas for 2020.
    The B2B ratings and reviews platform, Clutch, publishes an annual list of the most highly recommended companies that serve the web design, branding, eCommerce, and digital marketing needs of B2B companies, among others. The Clutch.co team considers services companies across all states and then names the top companies in the United States. For the most part, the Clutch team does this to help buyers in the market make purchase decisions.

    “We have invested into building the processes and hiring the right people necessary to help our clients be successful. We work to understand the specific drivers and business goals that each of our customers have defined for themselves, and then we work tirelessly to help them get to the next level,” said Muhammad Younus, founder and CEO.

    The Clutch research team selected these companies based on their ability to deliver high-quality work for their clients. Each company is grouped into one of four categories based on their specific services and then organized by their Clutch rank. Agency Partner is listed in the #45 position under the category, “Top Leaders in Texas.”

    “These companies stand out because of the positive feedback their clients shared with the Clutch team. The quality of their verified reviews shows that these companies know how to deliver exceptional work to their clients,” said clutch Founder Mike Beares.

    “As more companies highlight their leadership in the industry and build their online reputation through third-party reviews, I hope the process of finding the right service provider becomes easier for business decision-makers.”

    Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals. Their team of analysts interview service providers’ clients to collect client feedback, analyze industry data, and compare competitors in a specific market to arm businesses with the information they need to connect with the right service providers. Using this methodology to identify market leaders, the Clutch.co team is pleased to share these insights with buyers and sellers in the United States.
     
    About Clutch
    A B2B research, ratings, and reviews firm in the heart of Washington, D.C., Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presences.

    CONTACT:
    Adam Rizzieri, Chief Marketing Officer
    adam@agencypartner.com

  • How the 2020 Election Season Affect PPC Campaigns

    How the 2020 Election Season Affect PPC Campaigns

    Expert Tips For 2020 Election Season

    Pay per click (PPC) advertising is one of the best ways to attract new leads to your brand, especially with Google Ads and Facebook Ads. But with the 2020 election quickly approaching this November 3rd, you may be wondering, “how does the election affect PPC advertising?” After all, the 2016 presidential election put Facebook Ads under scrutiny with a scandal of Russian influence on the platform. Given that recent history, are your PPC campaigns going to be affected due to the upcoming 2020 election?

    The answer is most likely yes, and that exactly how the election will affect your PPC advertising is going to depend on the geolocations you’ll be advertising too. As a leading digital marketing agency that specializes in being a PPC agency, here is a discussion of four ways we expect PPC campaigns to be affected in the coming weeks leading up to the 2020 election.

    • Getting Your Ads Approved Will Likely Be Harder as Google Ads and Facebook Ads Want to Ensure Ad Legitimacy

    PPC campaign platforms like Facebook have come under the microscope for allowing fake or misleading ads on its platform both politically related and not. As such, both Facebook ads and Google ads are expected to be harder to get approved in the weeks before the 2020 election and to take a longer time to get approved too.

    The reason – Google Ads and Facebook Ads want to make sure they are approving PPC campaigns that are legitimate and true. Since many different organizations run political ads outside of official candidates’ campaigns, you can expect there to be an influx in new Google Ads and Facebook Ads getting in line to be approved.

    As a PPC agency, we encourage you to be proactive about getting your PPC campaigns, especially any that you have specifically created for the fall or the holiday season, created and submitted for approval in advance. By creating content now, even for ads you want to run for Halloween or Thanksgiving, you’ll be one step closer to getting them approved more quickly given the expected PPC campaign approval bottleneck thanks to the 2020 election.

    • Facebook Ads and Google Ads Won’t Run Local 2020 Election Ads in Washington State and Canada

    If you’re planning to run political PPC campaigns for the 2020 election, you should know they’re not allowed everywhere. Both Washington state and Canada have, through the threat of litigation, caused Facebook and Google to make the decision to not run any local election ads in these geolocations.

    If you’re looking to create PPC campaigns on Facebook Ads or Google Ads that will be political in nature, you’ll need to look for an alternative advertising channel to get your message across to your intended audiences.

    • There’s The Potential for Consumer Distrust in Pay Per Click Ads As the 2020 Election Approaches

    As the 2020 election gets closer and closer, you can expect more pay per click ads to appear online on platforms like Google Ads and Facebook Ads. These PPC campaigns will be run by candidates, major parties, lobbyists, PACs, and Super Pacs, and more.

    While some people love getting involved in elections and the political process, others don’t. This latter group is especially likely to have a growing distrust of political PPC campaigns, and potentially all PPC campaigns, the closer we get to the 2020 election.

    As a digital marketing agency, we have a few suggestions to help maintain trust amongst Facebook Ads and Google Ads viewers. First, if your brand is apolitical and your company doesn’t support any political party, don’t mention politics or the 2020 election in your ads. This will help keep those who are tired of hearing about politics from avoiding clicking on your ads. However, if your ads will be political in nature, or have a political slant, make your political leaning very clear. This will help you better pinpoint your target audience and get a better response to your ads’ call to action, too.

    • PPC Ads Are Expected to Spike in the Swing States

    Our final thought in answering the question, “How does the election affect PPC advertising?” is that there’s an anticipated influx of PPC ads coming to American swing states in the coming weeks. This can mean a few things if you advertise in a swing state.

    First, with the expected increase in Facebook Ads and Google Ads in swing states, there’s also the anticipation for ad fatigue until the 2020 election season is over. This means you may see a temporary drop in clicks to your PPC campaigns in these geolocations as Internet users simply get tired of seeing so many pay per click ads.

    Second, if your product or service is discussed in politics, keywords that you commonly use may be in higher demand, thus driving up their cost per click (CPC). For example, if you work in the healthcare industry, you can expect related keywords to become more frequently bid on in the next few weeks, thus driving up your CPC on them.

    Finally, just as we mentioned earlier that ads are going to start taking longer to get approved, these delays may be even more pronounced in swing states. So if you’re planning on running a geo-targeted PPC campaign in Ohio, for example, get started on it now.

    As a PPC Agency, We Can Help You with Your Pay Per Click Campaigns

    While we are a full-service digital marketing agency, many of our clients know us for our PPC agency specialities. We help brands throughout the US create, optimize, and manage a variety of PPC campaigns on Google Ads, Facebook Ads, and other pay per click platforms.

    Whether you want to pay per click advertising help for the short term because of the upcoming 2020 election, or you’re ready to engage with a PPC agency to take over your PPC campaign efforts, we can help. Simply contact us today to express your needs by calling (877) 682-2012, emailing sales@agencypartner.com, or filling out our online contact form.

    Not big on reading? That’s okay. Watch “How the 2020 Election Season Affect PPC Campaigns” instead.

    Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

     

     

     

     

     

  • Transformation Tuesday with the BEU Revolution

    Transformation Tuesday with the BEU Revolution

    Be One of 111 Winners on Tuesday.

    We are so excited to announce our collaboration with the BE-U Revolution! To celebrate, we have something for you.

    We can all agree that things have been a little weird these past several weeks. That’s why we’re teaming up with local businesses to offer some positivity. Take today as an opportunity to learn about another business in DFW, consider investing in yourself with some professional Virtual Group Coaching, and maybe win some cool prizes along the way.

    What’s the BE-U Revolution? 

    Lead by one of DFW’s most catalyzing women in business, BEU LLC is run by Georgia Green. As founder and CEO, Ms. Green has made the BE-U employee engagement transformation program among the most innovative and effective in North Texas. While BE-U can work with in-house HR and business teams to achieve strategic goals, BE-U also offers a strong group coaching program for individual growth.

    With clients including Top Golf, KPMG, and UnitedHealthcare, BE-U specializes in helping businesses develop and retain top employees.

    Retain Key Employees with the MotivIQ Platform
    MotivIQ and Employee Engagement

    Find your tribe.

    Sign-up for Virtual Group Coaching and Win.

    Before Tuesday, sign up for the Virtual Group Coaching Program and WIN up to $500 cash.

    • One Grand Prize Winner will receive:
      • A Free Website Homepage Design Mockup
      • $1000 toward your next Web Design & Development Project or Mobile App Development Project
      • $250 Gift Card to Southern Chic Wax
      • $100 Gift Card to Crate & Barrel or $100 cash from Katelyn Gast Real Estate
      • Five Wire Coaching Personal Gift and Talent Assessment (assessment of how you are naturally wired & custom suggestions to improve your work, life, and other guidance that will energize and inspire you)
      • 50% off professional portraits from Flossie O’Riley Photography
      • Home Sweet Home Gift Basket from Jammit
    • Other Prizes:
      • $100 toward a Web Design & Development Project or a Mobile App Development Project
      • Makeup remover towelette from Smudgies
      • Organic, direct trade LYMI Coffee
      • 30% off Medical Grade Disinfection, Allergy Relief Cleaning, Deep Cleaning, or Power Washing from TX Cleaning
      • Consultation and 2 Free Hours of Organizing Services, a $180 Value, from Clutter Contessa
      • Original bendable hanger, from Hangio

    To take advantage of this offer, simply complete the online form before Tuesday at 8 AM CST.

    Let us know how you are doing and if there are any ways we can support you and your business during this time.

    We hope you find this program to be helpful and rewarding.

    Best regards,

    Adam


    S. Adam Rizzieri
    Co-founder & Chief Marketing Officer // Agency Partner Interactive
  • COVID-19: $800M Google Ad Grant to Support Small Businesses

    COVID-19: $800M Google Ad Grant to Support Small Businesses

    COVID-19 Relief: $800+ Million Ad Grant for SMBs and Crisis Response

    A Message From Google CEO Sundar Pichai

    (Originally published at blog.Google on March 27)
    As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities. To help address some of these challenges, today we’re announcing a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic.
    Our commitment includes:

    • $250 million in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from our initial $25 million announced last month. In addition, we’re providing $20 million in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.
    • A $200 million investment fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. As one example, we’re working with the Opportunity Finance Network in the U.S. to help fill gaps in financing for people and communities underserved by mainstream financial institutions. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs.
    • $340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms. We hope it will help to alleviate some of the cost of staying in touch with their customers.
    • A pool of $20 million in Google Cloud credits for academic institutions and researchers to leverage our computing capabilities and infrastructure as they study potential therapies and vaccines, track critical data, and identify new ways to combat COVID-19. Learn how to apply for credits on the Google for Education site.
    • Direct financial support and expertise to help increase the production capacity for personal protective equipment (PPE) and lifesaving medical devices. We’re working with our longtime supplier and partner Magid Glove & Safety, with the goal of ramping up production of 2-3 million face masks in the coming weeks that will be provided to the CDC Foundation. Additionally, employees from across Alphabet, including Google, Verily and X, are bringing engineering, supply chain and healthcare expertise to facilitate increased production of ventilators, working with equipment manufacturers, distributors and the government in this effort.

    In addition to these commitments, we also increased the gift match Google offers every employee annually to $10,000 from $7,500. That means our employees can now give $20,000 to organizations in their communities, in addition to the $50 million Google.org has already donated. Together, we’ll continue to help our communities—including our businesses, educators, researchers and nonprofits—to navigate the challenges ahead.
    -Sundar Pichai
    CEO of Google and Alphabet


    So what does this mean for our clients?

    Something awesome — many of our Google Ads clients have already received between several hundred up to a few thousand in Ad grants! For new Google PPC advertisers, this offer may not apply to you. If you have been an active Google Ads advertiser since January of 2019, you will likely qualify if you are a small to medium-sized business, and your account is in good standing.
    In the coming months, we’ll find out greater details about your specific qualification status, and when good news comes, expect it to appear as a credit in the billing section of your Google Ads account. For eligible organizations, this credit will be valid until December 31, 2020, and we believe that it will be something you can use across all Google properties (Google Search, YouTube, Google Display Network).
    From conversations with our own points of contact at Google, we believe that any business working to mitigate the COVID crisis, whether as a product or service provider, will be the first to see these credits hit their accounts. This could include medical supplies companies that are providing essential items, health organizations, and health-related first responders.
    Of our other types of Google Ads clients, specifically, local service companies with a Google Guarantee status on Local Service Ads, we expect those to be among the first non-crisis related organizations to see these grants hit their accounts.
    Unfortunately, there is a lot of ambiguity and a lack of specific information about this grant. It was announced just this past Friday via a Tweet from Sundar Pichai so this program is still very new. For now, we will continue to keep our ears to the ground and listen out for any specific updates in this regard.
    Please feel free to reach out to us with any specific questions!
    Best regards,
    Adam


    S. Adam Rizzieri
    Co-founder & Chief Marketing Officer // Agency Partner Interactive
  • The rise of e-Sports in Dallas

    The rise of e-Sports in Dallas

    Expert Tips For E-SPORTS Fans

    The prevalence of e-sports is continually growing by the year. Major e-sports leagues are being formed, where thousands of people watch and participate. It now appears that cities in North Texas are getting in on the action.

    According to Dallas News, Allen has announced it will host the first-ever home matches of the Dallas Fuel, a popular e-sports team that’s a member of the Overwatch gaming league.

    With the number of gaming events taking place in neighboring cities, this announcement doesn’t come with much of a surprise. Recently, several e-sports events were held in Arlington after $10 million was spent on an e-sports stadium.

    Similarly, a three-day e-sports event was held at the OpTic Arena. Around the country, e-sports events are drawing thousands of people. Interestingly, arenas are now being constructed to hold these popular events.

    While the growth of e-sports can be seen as trivial to the average American, there is a clear economic benefit to cities investing in e-sport events. Live in-game competitions are an excellent way of filling up restaurants and hotels. 

    This presents Dallas with a unique and lucrative money-making opportunity. Being the first city to host home matches for an Overwatch team, Dallas could tap into a successful venture that can benefit not only those involved in e-sports but the city’s constituents as well. 

    This is Not a New Business Venture

    e-Sports hasn’t technically gone mainstream yet. However, it’s far from a new concept and business venture.

    Multiple well-known Dallas-based tycoons, Dallas Mavericks owner Mark Cuban, Dallas Cowboys owner Jerry Jones, Texas Rangers owner Neil Leibman, and Ken Hersh have invested millions of dollars into the venture.

    This fast-growing sector has also attracted numerous large companies, who view the industry as a savvy advertising opportunity geared towards younger demographics. For example, Jack in the Box, the popular fast-food chain currently sponsors the Dallas Fuel.

    Furthermore, the e-sports stadium in Arlington is in advanced discussion with some Fortune 500 to determine naming rights. Allen’s announcement to host the Dallas Fuel will have definite economic benefits for Dallas.

    According to Geoff Moore, the president and COO of the Dallas Fuel, he expects the team to play in several Dallas areas starting in 2020. He also indicated that he plans on building a home arena in Dallas.

    The Move is Coming

    Moore used to work for the Dallas Stars when the NHL team transitioned from Minnesota to Dallas in the early 1990s. As the lead man for the Dallas Fuel, we will be responsible for one day moving the team to its hometown.

    Moore recently stated that the only reason the Dallas Fuel organization chose Allen as their home was because of its arena’s large size. As the e-sports industry continues to grow, a move to Dallas would present tremendous advantages.

    Already, city officials in Allen are expecting 1,000 hotel rooms to be full during events and local restaurants to be crowded. This type of internal revenue is great for any city hoping to become a major tourist destination like Dallas.

    e-Sports is on the Rise in Dallas

    Video games have been a popular part of pop culture for several decades. Every decade, however, there appears to be a major advancement. Nowadays, e-sporting leagues are commonplace.

    At least 10 years, and advancement such as this would have not been possible or imagined. Dallas seems to be leading the charge in the growing e-sports movement, making advancements in the Overwatch league that are inspiring other teams.

    Although Dallas Fuel has yet to put together a winning season, the organization has strategically positioned itself as a profitable business. After receiving a multi-million dollar investment from Kenneth Hersh, the organization would go on to sign another multi-million dollar deal with Jack in the Box.

    In accordance with the terms of the deal, Jack in the Box will have exclusive naming rights on the team’s jerseys and merchandise. This type of partnership is the first of its kind in the Overwatch League and presents a model other teams should follow. 

    Clearly, the Dallas Fuel is netting a quality return on investment in conjunction with these investments. In 2019, the Dallas Fuel Homestand Weekend was sold out, filling 4,500 seats per day.

    The demand for e-sport competitions is steadily growing and the Dallas Fuel is quickly setting the mark. With plans to move the Dallas Fuel to its hometown, the city will face tremendous economic growth akin to some of the largest cities in the United States.

    Interestingly, it appears that e-sports, which owes its origins to Dallas, will become one of the reasons why the city reaches its economic peak. 

    Not big on reading? That’s okay. Watch “The rise of e-Sports in Dallasinstead.

    Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

     

     

  • 100% Distributed – Our Response to COVID-19

    100% Distributed – Our Response to COVID-19

    100% Distributed
    Important update to clients & partners regarding our response to COVID-19.

    I’m sure you’re already aware of the ongoing and evolving concerns with COVID-19. At Agency Partner, our primary interest is the safety and well-being of our team, our clients, and partners throughout the world.

    For reasons that are beyond our control. everyone is now forced to deal with a public health situation we’ve never encountered before. It’s like something out of a movie. On Friday, the Town of Addison, Dallas County, and Denton County officials declared a public health emergency. Strange as it is to say, it’s no longer a good idea to work in the ways we’ve all become accustomed to.

    In-person meetings and very basic, normal social interactions are now a public health risk that outweighs the rewards of being in the same room.

    In Dallas County, we are now dealing with “community spread,” meaning that we know some of us to have coronavirus but that we do not know where it came from. The World Health Organization suggests that 80% of cases are mild or asymptomatic. This makes containment a challenge at a time where we have the best opportunity to mitigate the long-term risk of this threat.

    For those of us that are healthy and typically active, leading epidemiologists tell us that the health impacts of this virus should be statistically, typically mild — like dealing with a seasonal cold or flu. The reason for working remotely and “social distancing” is to prevent the risk of spreading this to those of us that are either senior citizens or others who are dealing with unrelated health issues (cancer, auto-immune disorders, etc.).

    The biggest fear is that otherwise healthy individuals may unknowingly transmit this virus to higher-risk groups within our population. So out of love for our community and as a matter of caution, we are doing our part to prevent that from happening.

    The good news is the team at Agency Partner has been working as a distributed team for years. We have teams in Texas, California, Canada, and Pakistan. As I said jokingly in a recent interview on BizTV, “that internet trend seems to be sticking around.”

    The web empowers us to remain highly efficient and even before the threat of COVID-19, we’ve been well equipped to work from anywhere. We’re confident that we can continue to provide the quality you expect from us without skipping a beat.

    What We’re Doing:

    Starting today, March 14, 2020, all scheduled in-person meetings at our Dallas office will change to Zoom or Google Hangout video conferences. Any meeting that absolutely requires us to meet in-person will be rescheduled.

    All other communications can be done over phone, email, or text message. Look for updates to any scheduled meetings to come from your Account or Project Manager over the next day or so.

    We are hopeful that Dallas County and Collin County health officials will have some good news for us over the next week or two. We will be monitoring official updates as they come and once things settle, we will make a determination as to when we’ll return to our normal in-office shenanigans.

    Sure, this feels like a drastic measure. But it’s better to be safe than risk the health of the people we work with.

    Especially since it’s so easy to work “over the wire” with little to no impact on quality or productivity. We love working with our clients and partners and hope it is safe to be together in person again soon. Until then, public health takes priority.

    Stay safe and be proactive to let us know how we can continue to support you, your team, and your projects. As always, we are here if you have any questions or concerns. Take care of yourselves and each other.

    Best regards,

    Adam


    Author: S. Adam Rizzieri
    Co-founder & Chief Marketing Officer // Agency Partner Interactive

    Resources:

    Links:

    Recommendations:

    • Please stay home if you are sick.
    • Wash your hands often with soap and water for at least 20 seconds and help young children do the same. If soap and water are not available, use an alcohol-based hand sanitizer with at least 60% alcohol.
    • Avoid touching your eyes, nose, and mouth with unwashed hands.
    • Avoid close contact with people who are sick.
    • Clean and disinfect frequently touched objects and surfaces, such as mobile phones and computer devices using a regular household cleaning spray or wipe.
    • Cover your cough or sneeze with a tissue, then throw the tissue in the trash. If you do not have a tissue, use your sleeve (not your hands).
    • Refrain from shaking hands…. “social distancing.”
    • Don’t hog all the toilet paper! More will come… Save some for your neighbor.
  • Agency Partner Ranks No. 28 on the 2020 Inc. 5000 Series: Texas

    Agency Partner Ranks No. 28 on the 2020 Inc. 5000 Series: Texas

    Inc. Magazine Unveils List of Fastest-Growing Companies in Texas
    Agency Partner Interactive Ranks No. 28 on the 2020 Inc. 5000 Series For 418% Revenue Growth

    NEW YORK, March 13, 2020Inc. magazine today revealed that Agency Partner Interactive is No. 28 on its inaugural Inc. 5000 Series: Texas list, the most prestigious ranking of the fastest-growing Texas-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment—its independent small businesses.

    “We do our homework and then shoot for the stars. Last year we started to leverage artificial intelligence to supercharge the ROI our marketing experts provide to clients. Looking ahead we will continue to invest in hiring great people while also adding new layers of sophistication into how we manage both marketing and technology services,” said Muhammad Younus, founder and CEO.

    The companies on this list show stunning rates of growth across all industries in Texas. Between 2016 and 2018, these 250 private companies had an average growth rate of 294 percent and, in 2018 alone, they employed 36,000 people and added $11 billion to the Texas economy. Companies based in the largest metro areas—Dallas, Houston, Austin, and San Antonio—brought in the highest revenue overall.

    Dallas based eCommerce developer and web design digital agency
    Complete results of the Inc. 5000 Series: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at inc.com/inc5000-series-texas-2020.html starting March 13, 2020.

    “The companies on this list demonstrate just how much the small-business sector impacts Texas’s economy,” says Inc. editor in chief Scott Omelianuk. “Across every single industry, these businesses have posted revenue and growth rates that are beyond impressive, further proving the tenacity of their founders and CEOs.” 

    CONTACT:

    Adam Rizzieri, Chief Marketing Officer
    adam@agencypartner.com

    More about Inc. and the Inc. 5000 Regional Series

    Methodology

    The 2020 Inc. 5000 Regional Series is ranked according to percentage revenue growth when comparing 2016 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018.

    (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2018 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

    About Inc. Media

    The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States.

    The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

  • UpCity’s 2019 Local Excellence Award Winner

    UpCity’s 2019 Local Excellence Award Winner

    Agency Partner Wins Dallas Award

     

    FOR IMMEDIATE RELEASE: August 29, 2019
    Agency Partner Interactive
    14681 Midway Road, Suite 200
    Addison, Texas 75001
    marketing@agencypartner.com
    Agency Partner Named 2019 UpCity Local Excellence Award Winner in Dallas
    Agency Partner honored by UpCity as one of the top 20 service providers in Dallas.

    Dallas, TX — On August 29, 2019, Agency Partner Interactive announced the company has been named one of the top 20 service providers in Dallas as part of UpCity’s Local Excellence Awards.

    Dallas Excellence Award - Top Digital Agency

    UpCity is an online marketplace that helps businesses find B2B service providers they can trust. UpCity’s Local Excellence Award winners are selected based on the UpCity Recommendability Rating, a proprietary algorithm that measures a provider’s credibility, recommendability, and reputation based on digital signals.

    “The strength of our marketplace is built on the credibility of truly excellent providers like Agency Partner,” said Dan Olson, CEO of UpCity. “We are pleased to honor Agency Partner with a Local Excellence Award in Dallas.”

    UpCity introduced National Excellence Awards earlier this year and has now launched a local version for the top service providers located in their top ten performing cities which includes; Atlanta, Boston, Dallas, Denver, Houston, Miami, Philadelphia, Seattle, San Francisco, and San Diego.

    As a company, Agency Partner Interactive specializes in devising technology and marketing solutions that help businesses accelerate top-line growth in addition to improving profitability. From basic web and app design to executing digital marketing with the power of artificial intelligence, the Agency Partner business team works with Dallas-based startups, SMBs, and has the capacity to serve full enterprises.

    “It’s an honor to be included in this award,” said Muhammad Younus, CEO of Agency Partner. “As a company, we spend our days working to help our clients attain that next level of growth. In addition to feedback from our clients, awards like this help us to step back from our day to day and recognize how all of our individual contributions come together to make something truly impactful.”

    About UpCity

    UpCity helps businesses find service providers they can trust. Our Marketplace creates and empowers successful relationships between businesses and service providers from marketers to accountants to HR professionals. We provide transparency and insights to dramatically improve the B2B partner selection and purchase experience.

    Over 225,000 businesses visit UpCity each month seeking services from over 35,000 providers in over 600 cities in North America. UpCity helps partners in the Marketplace grow their business and build their digital recommendability.

  • What iOS 13 and the New iPadOS Means for Business?

    What iOS 13 and the New iPadOS Means for Business?

    Tips from Technology Experts

    Apple is one of the largest tech companies in the world. When they announce new products, it is a two-hour production and the world takes notice, because everything you know about Apple can change in those two hours. Apple unveiled a new version of its iOS operating system in June, and the future of iOS just got better.

    Alongside the update to iOS 13, they are also giving iPad its own operating system, iPadOS. That’s right; the future iPad will no longer be iOS. This new operating system is exclusively designed for the iPad tablet. Proving that not only does Apple set trends, but it also chases them. iOS 13 is a huge overhaul to iOS, and it is packed with features making it faster and more efficient than ever before. These new features will make it more convenient to do business.

    When the new iOS 13 and iPadOS are released this fall, what will that mean for your business practices?

    Key Performance Features for Your Business

    iOS 13 and iPadOS have much to offer businesses. These features – detailed below – are the key performance features for your business.

    Privacy and Security Features

    Most apps and services today require users to create a profile or log in with a social ID. Apple’s new privacy and security features protect user’s data and connectivity usage. These include background tracking notification, weak password warnings, and a new sign-in feature that protects your employee’s personal information in a convenient and data safe way.

    The privacy feature called “Sign-In With Apple” allows you to sign in to apps and websites with your Apple ID or a unique random ID via the click of a button. Your Apple ID will confirm your identity via Touch or Face ID and quickly log you in. When apps require your name, any personal information or an email address, Apple won’t provide it unless you give it permission. It then takes this security measure one step further. You will have the option of how you want your email address shared with an app, site, or service developer. Apple can now generate a unique, randomized email address which will forward messages to your real email address. 

    What makes this feature even more attractive to your business is that companies can create and manage employee’s Apple IDs separately from their personal IDs. This is especially useful for companies with BYOD (bring your own device) policies. This helps to separate personal and business data, eliminating data privacy issues when it comes to mobile device management concerns.

    Improve Workflow and Hands-Free Operations with Siri

    Siri gets improvements across the board. Siri shortcuts are now built into the device and will suggest personalized shortcuts for simple tasks, instead of having to download them in a separate app. This same feature will also make it easier to set up custom routines and interact with third-party apps.

    The new voice system smoothes out complex words and sounds more natural. Also, new to Apple AirPods, Siri can now read messages as soon as they come in and you can reply immediately without having to stop what you’re doing.

    This will help improve business workflow. These new Siri improvements make it easier to communicate via your devices with clients and staff. 

    Better Battery Life

    Apple is finally bringing its popular Dark Mode to Apple’s iOS mobile devices. Not only will this give you new dark backgrounds and notifications across all your Apple apps, but this feature will increase battery life and offers battery management options – your apps will download faster than ever before. It is a definite plus if you have remote and field-service employees.

    Faster App Updates

    iOS’ performance boost features 30-percent faster unlocking with Face ID, a 50-percent smaller app download, and a 60-percent smaller app update – all working to remove the hassle of keeping business devices up-to-date.

    iPadOS Features Increase Productivity

    The iPad gets all the same changes you will have on iOS 13, plus additional features just for the iPad. Surprise, iOS 13 turns your iPad into a laptop replacement. By pinning a few widgets to your home screen, you get some pretty helpful new additions to your iPad.

    iPadOS will give you better file management capabilities by using external hard drives. Your business will get SMB support. Not only will you be able to share iCloud folders, but you can also share files, folders, and printers used by other systems besides Apple. 

    You will have the capability to zip files into a folder, making it easier to send them via email. Uncompressing the content of zip files into an expanding folder with access to the files just got easier too. These file management features will make remote working on an iPad a breeze.

    Using Mac apps in side-by-side views gets a huge improvement, with Slide Over and Split View features. Now your iPad is performing like a desktop. Need to see multiple screens? No problem. You can also drag content from one app into another and still easily slide between apps. These iPadOS features are another plus for multitasking.

    Along with the major features we’ve listed, here is a list of other features that will exponentially improve your business practices:

    • Safari now shows desktop browser views.
    • The Apple Pencil latency has been cut in half.
    • You can download fonts directly from the App Store onto your mobile device.
    • There are new gestures for navigating and manipulating text. 
    • When calling a business that offers business chat, your device will offer to start a business chat so you can interact from a text message instead of through a phone call.
    • You can add attachments, like documents, to events you have scheduled in the calendar app.
    • Apple’s Smart Lists will group your reminders in a schedule so they are ready when you need them.

    Supported Devices 

    Not sure if these iOS updates will work on your device? Here is the full list of supported devices for iOS 13 and iPadOS.

    Apple did not announce an exact release date for iOS 13 or iPadOS. But a mid-September release, just ahead of the year’s new iPhone is predicted. There may also be additional features as Apple is known to hold out on releasing the details of some key features until the next iPhone launches. 

    As always, Apple is focused on performance improvements and enhancements of its products for consumers, alongside improving productivity and workflow for businesses.

    Not big on reading? That’s okay. Watch “What iOS 13 and the new iPadOS means for business” instead.

    Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!